Welcome tohello Welcome to
27th may 2011 Amy WhitneyAmy Whitney
AGENDA
1. PROJECT CHANGE DRIVERS
2. RESEARCH SUMMARY
3. The solution
4. COSTINGS
5. VALIDATION
6. OVERVIEW
1------------------------------------------------------------------------------------------
change
drivers
todays solutions will have to extend
----------------------------------------------
--------------------------------------...
Dame Elisabeth Hoodless
says spending cuts
are in danger of
destroying the
country’s volunteer army.
1/2OVER65’S
FEELISOLATED
“1/2OVER65’S
FEELISOLATED
Corporate responability
mutual benefits
2------------------------------------------------------------------------------------------
research
summary
who i
spoke to
bryan
wilkins
hsbc
John
lanham
uwe
Andrew
mcgrath
council
Mark
Poarch
brace
who i
spoke to
linda
65
user
Renee
78
user
u3a
ethhnography
co-oprative
understanding
To provide over 60’s with an open
platform to get involved in
community projects.
and provide the community sponsor a
chan...
3------------------------------------------------------------------------------------------
The
Solution
CHARACTER PERSONAS
CHARACTER PERSONAS
your town story
stakeholder benefits
stakeholder benefits
touchpoint1
your town
letter
not normal
junk mail
multifunctional
packaging
touchpoint2
Home Page
Registration
sign in / log in
Local Projects
profile creation
projects involved in
mail inbox
my & suggested projects
Local & national projects
touchpoint3
Low - Level
engagement
touchpoint4
co-create
workshop
routes to market
Touch point 1- through the post
Touch point 2 - the website
Touch point 3 - low level engagement
Word of ...
4------------------------------------------------------------------------------------------
the
cost
letter
Touchpoint 1 - Letter
Beta Testing - 500
Leaflet
£350 - 35p each
Letters
£500 - 50p each
Stickers
£50 - 5p each
Ove...
web and low level
Website
To get the website coded
it would cost around £15k
the reason for such cost is
the high ux archi...
co-create & full cost
Co-Creation Pack
Beta Testing -
100 packs -
310 cards
Cards
£77 - 24p each
Packs
£150 - £1.50 each
O...
5------------------------------------------------------------------------------------------
the
validations
I think the concept is a great idea, I
wouldn’t originally use something
like this but it looks like I would be
able to se...
great idea to solve complex
issues. I would use it!
linda (65) - user
“You really have engaged the older generation
in a way which is suited to them, this was really
lacking before.”
“Work on ...
“Interesting ideas… fits in with the range of
activities the university supports.”
“I’ll help you push the ideas up throug...
“Great idea, current and applicable.
It really helps the older generation
and the community.”
“Hsbc haven’t supported anyt...
6------------------------------------------------------------------------------------------
presentation
overview
overview
1. PROJECT CHANGE DRIVERS
2. RESEARCH SUMMARY
3. The solution
4. COSTINGS
5. VALIDATION
q a&
hello@amywhitney.co.uk 07590699212
Your Town
Your Town
Your Town
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Your Town

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Your Town

  1. 1. Welcome tohello Welcome to 27th may 2011 Amy WhitneyAmy Whitney
  2. 2. AGENDA 1. PROJECT CHANGE DRIVERS 2. RESEARCH SUMMARY 3. The solution 4. COSTINGS 5. VALIDATION 6. OVERVIEW
  3. 3. 1------------------------------------------------------------------------------------------ change drivers
  4. 4. todays solutions will have to extend ---------------------------------------------- ---------------------------------------------- beyond government beyond MONEY beyond RESOURCES TO SOLVE 21ST CENTURY CHALLANGES
  5. 5. Dame Elisabeth Hoodless says spending cuts are in danger of destroying the country’s volunteer army.
  6. 6. 1/2OVER65’S FEELISOLATED “1/2OVER65’S FEELISOLATED
  7. 7. Corporate responability mutual benefits
  8. 8. 2------------------------------------------------------------------------------------------ research summary
  9. 9. who i spoke to bryan wilkins hsbc John lanham uwe Andrew mcgrath council Mark Poarch brace
  10. 10. who i spoke to linda 65 user Renee 78 user
  11. 11. u3a ethhnography
  12. 12. co-oprative understanding
  13. 13. To provide over 60’s with an open platform to get involved in community projects. and provide the community sponsor a chance to give back to the community through corporate responsablity.
  14. 14. 3------------------------------------------------------------------------------------------ The Solution
  15. 15. CHARACTER PERSONAS
  16. 16. CHARACTER PERSONAS
  17. 17. your town story
  18. 18. stakeholder benefits
  19. 19. stakeholder benefits
  20. 20. touchpoint1
  21. 21. your town letter
  22. 22. not normal junk mail
  23. 23. multifunctional packaging
  24. 24. touchpoint2
  25. 25. Home Page
  26. 26. Registration
  27. 27. sign in / log in
  28. 28. Local Projects
  29. 29. profile creation
  30. 30. projects involved in
  31. 31. mail inbox
  32. 32. my & suggested projects
  33. 33. Local & national projects
  34. 34. touchpoint3
  35. 35. Low - Level engagement
  36. 36. touchpoint4
  37. 37. co-create workshop
  38. 38. routes to market Touch point 1- through the post Touch point 2 - the website Touch point 3 - low level engagement Word of mouth Through existing services e.g U3A, Silver Surfers Groups Through the community sponsor
  39. 39. 4------------------------------------------------------------------------------------------ the cost
  40. 40. letter Touchpoint 1 - Letter Beta Testing - 500 Leaflet £350 - 35p each Letters £500 - 50p each Stickers £50 - 5p each Overall cost = 90p Full Production - 10, 000 Leaflet £1,000 - 10p each Letters £2,200 - 22p each Stickers £120 - 1.2p each Overall cost = 33.2p Cost to send letter out 24p to send 1, 000 23p to send 10, 000 Although the packaging is not standard mail size it only costs 0.5p extra. The interactiveness makes up for the extra cost. (Royal Mail)
  41. 41. web and low level Website To get the website coded it would cost around £15k the reason for such cost is the high ux architecture. Once completed the up keep would be kept at £300 pound a month. Low Level Engagement Beta Testing - 10 houses - 5,000 flyers Flyers £160 - 3.2p each Houses £50 - £5 each Overall cost = £210 Full Production- 100 houses - 50, 000 flyers Flyers £700 - 1.4p each Houses £2,000 - £2 each Overall cost = £2,700
  42. 42. co-create & full cost Co-Creation Pack Beta Testing - 100 packs - 310 cards Cards £77 - 24p each Packs £150 - £1.50 each Overall cost = £227 Full Production - 1000 packs - 3100 cards Cards £115 - 3.7p each Packs £1300 - £1.30 each Overall cost = £1415 Overall Beta Testing Cost 900+15,000+210+227 = 16 337 Price per person= £32.67 Overall Full Production Cost 3320+15,000+2700+1415 = 22 435 Price per person=£2.24
  43. 43. 5------------------------------------------------------------------------------------------ the validations
  44. 44. I think the concept is a great idea, I wouldn’t originally use something like this but it looks like I would be able to see what my return would be. renee (78) - user
  45. 45. great idea to solve complex issues. I would use it! linda (65) - user
  46. 46. “You really have engaged the older generation in a way which is suited to them, this was really lacking before.” “Work on data needs to be developed both securi- ty wise and how money is going to be transferred securely. But apart from that, great work. I hope this gets put out there, its really needed.” Mark Poarch - brace (charity)
  47. 47. “Interesting ideas… fits in with the range of activities the university supports.” “I’ll help you push the ideas up through the university.” John Lanham uwe
  48. 48. “Great idea, current and applicable. It really helps the older generation and the community.” “Hsbc haven’t supported anything like this before, but I see no reason why they couldn’t.” bRYAN wilkins hsbc
  49. 49. 6------------------------------------------------------------------------------------------ presentation overview
  50. 50. overview 1. PROJECT CHANGE DRIVERS 2. RESEARCH SUMMARY 3. The solution 4. COSTINGS 5. VALIDATION
  51. 51. q a& hello@amywhitney.co.uk 07590699212

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