決定 : 商業個案 , 教育與靈魂昇
華
Rosa Cheng
07.27, 2013
Rosa Cheng
 NTU EE & Info Mgmt
 Berkeley EE (2006 Fall)
 Bain & Company HK office
(2007-2009)
 Morgan Stanley Equity
R...
Biz case - background info
 Took over greater China position
 Took 4 months to accept the position
 Target – strengthen...
Answer first (hypothesis,
80/20)
 External – Market
 Internal – Product, Team (sales,
service, admin)
Assessment – 4 flaws we found
 Gifts
 Travel plan
 Amkor case
 Stats ChipPac
Deal with 3 parties while an
immediate project need to be
taken care…
 Supplier
 Customer
 Internal reporting line
What’s the meaning of life…
support me to make decisions
along my life…
 Goal setting & Life credo
 Courage
In the end…
 Turn to profitable the first year
 Supplier is happy
 Customer expand even more rapidly
the next year
 Or...
Upcoming SlideShare
Loading in …5
×

決定:商業個案,教育與靈魂昇華 鄭端儀 @ TEDx溫羅汀 "決定"

539 views

Published on

Published in: Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
539
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

決定:商業個案,教育與靈魂昇華 鄭端儀 @ TEDx溫羅汀 "決定"

  1. 1. 決定 : 商業個案 , 教育與靈魂昇 華 Rosa Cheng 07.27, 2013
  2. 2. Rosa Cheng  NTU EE & Info Mgmt  Berkeley EE (2006 Fall)  Bain & Company HK office (2007-2009)  Morgan Stanley Equity Research (2009-2010.05)  DKSH (2010 June – present)
  3. 3. Biz case - background info  Took over greater China position  Took 4 months to accept the position  Target – strengthen China team/ enhance product portfolio; turnaround, then double digit growth
  4. 4. Answer first (hypothesis, 80/20)  External – Market  Internal – Product, Team (sales, service, admin)
  5. 5. Assessment – 4 flaws we found  Gifts  Travel plan  Amkor case  Stats ChipPac
  6. 6. Deal with 3 parties while an immediate project need to be taken care…  Supplier  Customer  Internal reporting line
  7. 7. What’s the meaning of life… support me to make decisions along my life…  Goal setting & Life credo  Courage
  8. 8. In the end…  Turn to profitable the first year  Supplier is happy  Customer expand even more rapidly the next year  Original China head got fired too…

×