No matter what business you’re in, communication skills are important.
Follow these tips for writing better emails and you’ll be able to craft emails
that cut through the inbox clutter.
Make sure your email is written to match the intended
audience. Don’t use generic templates or your message
could be ignored.
Use active voice to grab attention. “Product X is
revolutionizing the industry” vs. “The industry is being
revolutionized by Product X.”
Begin the email with the idea you’re trying to communicate.
Don’t expect recipients to wade through a paragraph
Choose an attention-getting subject line. Subject lines
such as “Please read” give recipients no incentive to
open the email.
Keep it simple and to the point. Even an email on an
interesting topic can be a slog to read if it’s presented in
a way that’s too wordy.
Maintain a professional but friendly tone. Avoid being too
casual but keep it conversational.
Consider whether it needs to be an email at all. Certain ideas
are better discussed face to face or in a phone conversation
instead of cluttering inboxes with email after email.
Be prompt with your replies. No one wants to be kept
waiting for an answer to a question or confirmation.
Remember to follow up when necessary. You don’t want
to become a pest, but follow-up emails can help ensure
your message was received.
Hold off on clicking “send.” Always give your emails a
close read before you send them, so you can catch any
typos or other errors.