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Introduction à Facebook, Twitter, Wikipédia

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Présentation réalisée pour une intervention au club de la communication.

Thème : Introduction à Facebook, Twitter et Wikipédia.

Published in: Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Introduction à Facebook, Twitter, Wikipédia

  1. 2. A propos de <ul><li>X-PRIME Groupe </li></ul><ul><li>Notre métier est de concevoir, réaliser et médiatiser des dispositifs de communication et de marketing pour les marques et leurs publics </li></ul>Une équipe de plus de 60 personnes Intervenant sur le conseil, la création, la réalisation et la diffusion de dispositifs de communication sur les médias digitaux Année de création 2002 Un groupe interactif indépendant
  2. 3. Nos clients Ils nous font confiance
  3. 4. Bonjour Charlie ! <ul><li>Le web social, un ami qui vous veut du bien </li></ul>
  4. 5. Le site internet comme vecteur principal <ul><li>de relation entre la marque et ses publics </li></ul>OPERATIONS & EVENEMENTS TRAFIC DIRECT CAMPAGNES MEDIA GOOGLE SEO SEM LIENS EXTERNES Vous êtes ici
  5. 6. Votre marque n ’ est pas ce que vous en dites mais ce que en dit ! Chris Anderson rédacteur en chef, WIRED Magazine
  6. 7. Le site internet comme vecteur principal <ul><li>de relation entre la marque et ses publics </li></ul>OPERATIONS & EVENEMENTS TRAFIC DIRECT CAMPAGNES MEDIA GOOGLE SEO SEM LIENS EXTERNES Localisation Création de Contenus CONVER- SATION Réseaux Sociaux GAMING Vous devriez être ici
  7. 8. Les “stars” du web social
  8. 9. FACEBOOK <ul><li>Un monde plus ouvert et connecté ! </li></ul>
  9. 10. Facebook <ul><li>Un monde plus ouvert et connecté ! </li></ul>
  10. 11. Facebook <ul><li>Interface et usages </li></ul>
  11. 12. Facebook <ul><li>La confidentialitié </li></ul><ul><ul><li>www.facebook.com/privacy </li></ul></ul>
  12. 13. Facebook <ul><li>L’engagement avec les “Fans page” </li></ul>
  13. 14. Facebook <ul><li>L’engagement avec les “Fans page” </li></ul>
  14. 15. Facebook <ul><li>L’engagement avec les “Fans page” </li></ul>
  15. 16. Exemple de réalisation francophone <ul><li>Cité de l ’ espace </li></ul>
  16. 17. Exemple de réalisation anglophone <ul><li>Orange Business Services </li></ul>
  17. 18. Facebook <ul><li>L’engagement avec les “Fans page” </li></ul>
  18. 19. Facebook <ul><li>Business case </li></ul>
  19. 20. Facebook <ul><li>L’engagement avec les “Fans page” </li></ul>
  20. 21. Facebook <ul><li>L’engagement avec les “Fans page” </li></ul>
  21. 22. Facebook <ul><li>Les Facebook Ads </li></ul>
  22. 23. Facebook <ul><li>Les Facebook Ads </li></ul>
  23. 24. Le recrutement de <ul><li>nouveaux likers </li></ul><ul><li>Intégration sur vos sites </li></ul><ul><ul><li>Enrichisser l ’ expérience utilisateur de votre site avec Facebook </li></ul></ul><ul><ul><ul><li>Intégration des boutons de partages et like </li></ul></ul></ul><ul><ul><li>Faciliter l ’ inscription à votre site </li></ul></ul><ul><ul><ul><li>Au travers des fonctionnalités comme Facebook Connect </li></ul></ul></ul><ul><li>Jeux-concours </li></ul><ul><ul><li>Augmenter la visibilité de votre marque </li></ul></ul><ul><ul><ul><li>En bénéficiant des leviers viraux inhérents à Facebok </li></ul></ul></ul><ul><ul><ul><ul><li>Invitation des amis, partage de contenus sur son mur, etc. </li></ul></ul></ul></ul>
  24. 25. Facebook <ul><li>Les “Deals” </li></ul>
  25. 26. Facebook <ul><li>Les “Deals” </li></ul>
  26. 27. Facebook <ul><li>Le F-commerce </li></ul>
  27. 28. Twitter <ul><li>What’s happens ? </li></ul>
  28. 29. Twitter <ul><li>Interface et usages </li></ul>
  29. 30. Twitter <ul><li>Interface et usages </li></ul>
  30. 31. Twitter <ul><li>Interface et usages </li></ul>
  31. 32. Twitter <ul><li>Business case “The crème brulèe cart” </li></ul>
  32. 33. Twitter <ul><li>Business case “The crème brulèe cart” </li></ul>
  33. 34. Twitter <ul><li>Business case “The crème brulèe cart” </li></ul>
  34. 35. Twitter <ul><li>Business case “The crème brulèe cart” </li></ul>
  35. 36. Wikipédia <ul><li>The free encyclopedia </li></ul>
  36. 37. Wikipédia <ul><li>The free encyclopedia </li></ul>
  37. 38. Wikipédia <ul><li>The free encyclopedia </li></ul>
  38. 39. Collaboration LE FONCTIONNEMENT MÊME DE L ’ ENCYCLOPÉDIE EST BASÉE SUR LA COLLABORATION ENTRE CHACUN DES PARTICIPANTS
  39. 40. Neutralité LES CONTENUS SE DOIVENT DE NE PAS PRENDRE DE PARTI
  40. 41. Références IL EST INDISPENSABLE QUE LES CONTENUS AJOUTÉS POSSÈDENT UNE OU PLUSIEURS SOURCES D ’ INFORMATIONS FIABLES
  41. 42.
  42. 43. Blogoergosum, <ul><li>Notre expertise au profit des internautes </li></ul>Blogoergosum, le webzine alimenté par les collaborateurs de X-PRIME Groupe, traitant au quotidien de l ’ actualité du design, du social media, du web marketing, du mobile etc. www.Blogoergosum.com 3k 2000 Top Blog visites par jour articles classement Wikio
  43. 44. Brand content <ul><li>Des émissions 100 % marketing digital </li></ul>Depuis 2010 Emission hebdomadaire L ’ essentiel de l ’ actualité web (marketing, design, technologique …) dans un format court, à emporter … et avec une bonne dose de fun ! Les 60 Secondes du Web Diffusé sur

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