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Demo Day : ClevLab

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Présentation de Windows 8

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Demo Day : ClevLab

  1. 1. DemoDay X-PrimeWindows 8Aurélien LemoineFondateur et CEO de ClevLabwww.clevlab.frwww.facebook.com/ClevLabwww.twitter.com/ClevLab
  2. 2. ClevLab Startup créée en 2010 Spécialisée sur les plateformes mobiles de Microsoft :  Déjà plus de 80 applications Windows Phone et Windows 8 (dont Instant TV et ClevFoot) Réalise de l’édition et propose du service pour accompagner les entreprises sur ces plateformes (dont Le Point, Les Indés Radios ou encore Family Wall)
  3. 3. ClevLab – Apps Circle ClevLab est sélectionnée dans l’Apps Circle Windows Phone et Windows 8 par Microsoft L’Apps Circle est un cercle d’excellence créé par Microsoft, afin de regrouper les agences ayant prouvé leurs compétences sur ces plateformes. A noter que nous ne sommes actuellement que 18 agences en France à maîtriser cette double compétence.
  4. 4. Sommaire 2012, le changement Modern UI Démo Windows 8, des opportunités à saisir Conclusion
  5. 5. 2012 : l’année du renouvellement
  6. 6. Une expérience unifiée
  7. 7. Une expérience unifiée
  8. 8. Modern UI Le style Modern UI est commun à Windows Phone, Windows 8 et Xbox. Modern UI :  Design épuré, qui va à l’essentiel  Typographie soignée  Focalisé sur le contenu  Interaction fluide et rapide
  9. 9. DEMOWindows 8
  10. 10. Win8, des opportunités à saisirQuelques chiffres 600M 234M 247M 152M 112M 40 M 30M 13M Windows 7 Android AndroidAndroid iPhone iOS iPad Mac phones tablets
  11. 11. Win8, des opportunités à saisirL’adoption de Windows 8 La gamme des produits Windows 8 :  Ordinateurs  Tablettes  Hybrides Chiffres clés :  Lancement commercial le 26 octobre 2012  60 millions de licences vendues en 2 mois  1 million de tablettes Surface RT vendues
  12. 12. Win8, des opportunités à saisirLe Store Un Store unifié  Application unique entre ordinateur et tablette  Conçu pour simplifier et sécuriser les besoins des utilisateurs  Présent dans 120 pays  Compte aujourd’hui 40.000 applications
  13. 13. Win8, des opportunités à saisirLa monétisation des applications Sur Windows 8 et Windows Phone  Gratuite (avec la possibilité d’y intégrer de la pub)  Payante (avec la possibilité de faire une version d’essai)  Un partage classique à 70 / 30 Spécificités Windows 8  Freemium via l’achat in-app, avec le système de son choix :  Soit Microsoft, et donc un partage 70 / 30  Soit un autre, et donc aucun partage 100 / 0  A partir de 25.000$, le partage passe à 80 / 20
  14. 14. Conclusion Une expérience unifiée 40.000 d’applications vs 600M d’utilisateurs potentiels  Des opportunités à saisir ! Un besoin ? Un projet ?  ClevLab est là pour vous accompagner
  15. 15. QUESTIONS?lemoinea@clevlab.frwww.clevlab.fr

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