Best Face Forward:
Why Customer Experience is the New
Frontier of Competitive Advantage
Chairman & CEO of [x+1]
Marketing innovator, in creating brand
relevance for global companies.
Placed the first paid ads on the
Internet 16 years ago, establishing the
first online media pricing model, andfirst online media pricing model, and
launching some of the first websites
for consumer products.
[x+1] delivers the power of relevant communications to the world’s
Optimizes prospect and customer interactions across multiple digital
Digital Marketing Hub
FedEx & [x+1]
Decision engine to deliver the right
marketing message to the right audience
segment at the right time.
Jeffrey F Rayport
An affiliated faculty member at
Harvard Business School
New information technologies and
their impacts on companies’ service
and marketing strategies.
Breakthrough service strategies for
network-based businesses.network-based businesses.
The New Competitive
t o u c ht o u c h