SAP Tagline Story <br />
Meet       			Jessica<br />
@ She lives in… <br />
    And works at …<br />
As an American Girl she cares for …. (Cliché)<br />
And as a SAP American customer Jessica knows by heart and understands very well…  <br />
The Best-Run Businesses Run SAP<br />
English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “Run”<br />The B...
She is perfectly aware of what <br />SAP can do for her company<br />The Best-Run Businesses Run SAP<br />
Meet       			Frederic<br />
Frederic lives in … <br />
He works as a purchasing manager at the office of a SAP French customer<br />
As a French guy he makes time for …. (also a cliché)<br />
But as a non English speaker Frederic is not able to properly grasp and memorize …<br />
The Best-Run Businesses Run SAP<br />
He therefore doesn’t understand the SAP taglinewell because at English school he learned thatthe meaning of “Run” is …<br />
This is (may be) the reason why in every non speaking English SAP Website …<br />
The “Best-Run Businesses Run SAP” thing has disappeared <br />Not even translated !   <br />
Where as in the SAP website for English speaking people ….<br />
The “Best-Run Businesses Run SAP” is present at each page !  <br />
On the other hand, Frederic understands and memorizes easily other famous English taglines …<br />
Just do itThink DifferentConnecting PeopleWe’re No. 2. We try harder The happiest place on earth Make every day a better d...
    So is it possible to find ? <br />
One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his Engli...
A unique sentence that every SAP customer could share over the world ? <br />
Let’s discuss that at the innovation Day   May the 5th  15H 30 - 16H 30Conference Call : +33 170 729 898    Participant co...
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What is the sap sentence teaser

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What is the sap sentence (some idea about the tagline of my company)

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What is the sap sentence teaser

  1. 1. SAP Tagline Story <br />
  2. 2. Meet Jessica<br />
  3. 3. @ She lives in… <br />
  4. 4.
  5. 5. And works at …<br />
  6. 6.
  7. 7. As an American Girl she cares for …. (Cliché)<br />
  8. 8.
  9. 9. And as a SAP American customer Jessica knows by heart and understands very well… <br />
  10. 10. The Best-Run Businesses Run SAP<br />
  11. 11. English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “Run”<br />The Best-Run Businesses Run SAP<br />
  12. 12. She is perfectly aware of what <br />SAP can do for her company<br />The Best-Run Businesses Run SAP<br />
  13. 13. Meet Frederic<br />
  14. 14. Frederic lives in … <br />
  15. 15.
  16. 16. He works as a purchasing manager at the office of a SAP French customer<br />
  17. 17.
  18. 18. As a French guy he makes time for …. (also a cliché)<br />
  19. 19.
  20. 20. But as a non English speaker Frederic is not able to properly grasp and memorize …<br />
  21. 21. The Best-Run Businesses Run SAP<br />
  22. 22. He therefore doesn’t understand the SAP taglinewell because at English school he learned thatthe meaning of “Run” is …<br />
  23. 23.
  24. 24. This is (may be) the reason why in every non speaking English SAP Website …<br />
  25. 25. The “Best-Run Businesses Run SAP” thing has disappeared <br />Not even translated ! <br />
  26. 26. Where as in the SAP website for English speaking people ….<br />
  27. 27. The “Best-Run Businesses Run SAP” is present at each page ! <br />
  28. 28. On the other hand, Frederic understands and memorizes easily other famous English taglines …<br />
  29. 29. Just do itThink DifferentConnecting PeopleWe’re No. 2. We try harder The happiest place on earth Make every day a better dayMaking the sky the best place on Earth…<br />
  30. 30. So is it possible to find ? <br />
  31. 31. One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his English school level ?<br />
  32. 32. A unique sentence that every SAP customer could share over the world ? <br />
  33. 33. Let’s discuss that at the innovation Day May the 5th 15H 30 - 16H 30Conference Call : +33 170 729 898    Participant code : 01734409<br />

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