Video: An Effective Mechanism for Advanced Sales EnablementSales enablement is the best sales optimization strategy. As a ...
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Video: An Effective Mechanism for Advanced Sales Enablement

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Sales enablement is the best sales optimization strategy. As a growing area of interest for marketers today, it allows sales teams to sell more successfully by providing them with key insights into their territories.

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Video: An Effective Mechanism for Advanced Sales Enablement

  1. 1. Video: An Effective Mechanism for Advanced Sales EnablementSales enablement is the best sales optimization strategy. As a growing area of interest for marketers today, it allowssales teams to sell more successfully by providing them with key insights into their territories. “The delivery of theright information to the right person at the right time and in the right place, to assist moving a specific salesopportunity forward”, is how sales enablement is defined. Industry research firm, IDC has found that sales reps arenormally not well prepared for meetings with customers. Nearly 33 percent of lost deals are due to unprepared salesreps and this is why most of the leading corporations today, are opting for the enterprise video to impart salestraining content and corporate presentations with their global sales forces to enhance efficiency, curtail time torevenue and diminish costs.The ability to leverage the collective intelligence of a company’s sales organization is fundamental to the concept ofsales enablement. It is necessary for field personnel, account managers, systems engineers, and technical accountmanagers, etc., to understand and position all of the organization’s products and services. It is therefore essential for thecompany to have an efficient system that can capture, share and deliver the applicable knowledge to the sales team.How is video an effective mechanism?Most industry insiders believe that video is the choice for knowledge transfer as video energizes sales enablement. It isnot only the perfect solution for acquiring knowledge, as it can also supplement or substitute text for training andeducation. Video is no doubt, a competent tool for communicating competitive intelligence, and for deliberatelymanaging and engaging customer references and is one of the most appealing way of consuming content today.The Benefits of a video enabled sales enablement It boosts sales rep productivity, as they can find out what they read one message at a time. It abbreviates sales cycle or time to revenue It brings around new hires faster It reduces training, travel costs and opportunity costs.There has been a tremendous change in the composition of information on the corporate network, and as a recentstudy predicts that nearly 55 percent of all corporate traffic will be video by 2013, there are bounds to be furtherchanges. A successful enterprise video can arm your sales organization with on-demand access to digitally recordedvideo with synchronized slides and scrolling transcripts; full text search of slides, notes and every spoken word; andaccess via mobile devices, thereby enabling the sales teams to sell more efficiently and successfully.Click here for more on video search tool, online meeting software, virtual events

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