Systems In Motion, the leading provider of US based ‘Inshore’ Technology Services today announced that they have partnered with LeapFrog Enterprises, Inc. (NYSE:LF) designer, developer and marketer of innovative, technology-based educational products to build an Inshore Delivery Center (IDC) in Ann Arbor, MI.

1. LeapFrog Enterprises Inc. Partners with Systems in Motion to Build an
Inshore Delivery Center
FREMONT, Calif.--(BUSINESS WIRE)--Systems In Motion, the leading provider of US based ‘Inshore’
Technology Services today announced that they have partnered with LeapFrog Enterprises, Inc.
(NYSE:LF) designer, developer and marketer of innovative, technology-based educational products to
build an Inshore Delivery Center (IDC) in Ann Arbor, MI. This dedicated Inshore center will support
LeapFrog's growth by building agile development and operations expertise, tightly integrated and
aligned with the company's long-term strategic goals.
“We were pleasantly surprised to receive all these advantages, while remaining within our cost-
efficiency goals”
John Bamforth, Vice President of Engineering for LeapFrog, agreed that Systems In Motion's Inshore
model was a very strong strategic sourcing alternative to his erstwhile Nearshore team, and offered
several advantages over global service delivery, including:
o Access to high quality US-based development and operations resources
o Agile, productive teams tightly integrated and aligned to business
o Faster "time-to-value" due to proximity, cultural compatibility and domain knowledge
o Lower risk and minimal overhead for governance and control
"We were pleasantly surprised to receive all these advantages, while remaining within our cost-
efficiency goals,” said Mr. Bamforth. “I frankly did not expect to find a services partner in the US that
had such deep expertise in web development, as well as BI and infrastructure management that could
actually compete with global service vendors in terms of scale, quality, and cost. Systems In Motion's
Inshore Delivery Center provides me significant leverage in building technology leadership that will
support LeapFrog's future growth," he added.
Neeraj Gupta, Systems in Motion's CEO said, "We're proud to be associated with LeapFrog in helping
build a technology backbone that can support their transformation. Our model for leveraging the talent
base in the US mid-west and creating high performance application development centers is a perfect fit
for companies like Leapfrog."

2. About Systems in Motion
Systems In Motion is an innovative technology services company with primary delivery capabilities in
Ann Arbor, MI and Fremont, CA. The firm is driving the development of a uniquely cost efficient
"Inshore" model that combines best practices of remote service delivery with investments in US talent
development. Systems In Motion’s expertise, tools and service delivery operations accelerate the
deployment of business-critical systems. For more information, contact info@systemsinmotion.com or
visit http://www.systemsinmotion.com.
About LeapFrog
LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based
educational products that make learning fun. With more than 120 million educational platforms, books
and games in homes worldwide, and multisensory technology in more than 100,000 US classrooms, the
LeapFrog learning brand is trusted by parents, valued by teachers and loved by children. Many of
LeapFrog’s newest learning products connect to the Internet, for rich, offline/online experiences that
parents and children can personalize.
LEAPFROG and the LeapFrog logo are registered trademarks of LeapFrog Enterprises, Inc. Copyright ©
2010 LeapFrog Enterprises, Inc. All rights reserved. All other trademarks are property of their respective
owners.
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