USTA Case Study

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USTA Case Study

  1. 1. SOCIALCOMMERCEWORKS
  2. 2. 2THE OBJECTIVEDRIVE TICKET SALES FOR THE2012 USTA ON-SALE EVENTWITH MAX IMPACT & BUZZ …
  3. 3. 3THE CHALLENGE2011’S EVENTWAS NEITHERBUZZWORTHYNOR SUCCESSFUL87 TICKETS SOLD 2011 USTA ON-SALE LAUNCHTIMES SQUARE, NY
  4. 4. 4THE INSIGHTDRIVE & REWARDNEW YORKER FANLOYALTY WITH WHATTHEY REALLY WANT –EARLY ACCESS TOTICKETS
  5. 5. 5THE IDEACREATE THE FIRST EVER FACEBOOK ON-SALE, FULLY INTEGRATED WITHTICKETMASTER
  6. 6. 6BLOGGER SEEDINGPAID SOCIALLIKE TO ACCESSBUY ON FACEBOOKTHE PLAN IN ACTION
  7. 7. THE RESULTS•  ROI OF 587%•  16X MORE TICKETS SOLD THAN HISTORICALON SALE EVENT•  TOTAL OF 9.5MM SOCIAL IMPRESSIONS•  50% HIGHER MONTHLY ENGAGEMENT ONFACEBOOK

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