People SAOTY

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People SAOTY

  1. 1. SELLING MOREMAGAZINES1
  2. 2. 2THE CHALLENGE1/3 OF COPIES ARE PURCHASEDISSUE-BY-ISSUE AT RETAILWHILE 90+% OF READERSDO NOT EVEN BUY
  3. 3. 3THE LANDSCAPEIN A TOUGH ECONOMYWITH A GLUT OF REAL TIMECELEBRITY CONTENTA DYING CATEGORY …
  4. 4. THAT CREATED4 DECADES AGO FOUNDED 19744
  5. 5. 5THE INSIGHTCELEBRITY NEWS IS HOTTERTHAN EVERPEOPLE REMAINS MOSTTRUSTED SOURCE
  6. 6. 6THE STRATEGYRE-IGNITE THE EMOTIONALCONNECTION THAT MOVESPEOPLE TO BUY MOREPEOPLE!
  7. 7. 7THE PLANSPEARHEAD AN INTEGRATEDCROSS-CHANNELAGENCY TEAM TELEVISIONPRINTDIGITAL MOBILE SOCIALIN-STORECONSUMERPROMOTIONVIDEO
  8. 8. 8SIGNIFICANT BRAND EQUITY LIFT“UNIQUE/DIFFERENT BRAND” +9.1“WOULD PAY MORE” +6.3“ONLY BRAND FOR ME” +6.2“MAGAZINE I CAN TRUST” +4.9POSITIVE SALES ROIPROVED VIA MIX MODELLING (SALES INFO CONFIDENTIAL)STEM NEWSSTAND SALES DECLINE3% BETTER THAN COMPETITIONTHE RESULTS

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