HDFC BANK's Strategies

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HDFC BANK's Strategies

  1. 1. HDFC BANK’s General Business Strategystrategy focusing on quality and not on quantity and deliveringhigh quality customer serviceLeverage our technology platform and open scalable systemsto deliver more products to more customers and to controloperating costsDevelop innovative products and services that attract thetargeted customersContinue to develop products and services that reduce bank’scost of fundsFocus on high earnings growth with low volatility
  2. 2.  Customer Retention Strategy ( may 2, 2008)  All charges has been waived off  Services like locker, de-mat etc would now be charged at 50 %  The charges on debit card have been taken off.  Gave number to contact regarding any service
  3. 3. Provision cover strategy (2009) Bank increases its provision cover for its loans In good times and bad, HDFC Bank sticks to its 30 per cent profit growth Interest income increases – 22 per cent Growth of income - 30 per cent
  4. 4. ATM Strength strategy(2010) Strategic location selected for ATM center. 58% active customers use the ATM at least once in a month . EFFECT:  ATM available 10000+ in 2012  83% active customers use the ATM at least once in a month .
  5. 5. Launches Mobile Banking in Hindi(2011)• Mobile application targeted at 560 million Indians .• Hindi SMS Banking Services .• Banking Application in Hindi for Android Smartphone users. EFFECT:• Attracted lot of hindi specking people in india
  6. 6. Launching a Net safe card(2012) Single-use virtual card For online shopping Provides complete security So, it has reduced online card frauds
  7. 7. HDFC Bank launches co-branded credit cards of Diners Club International (Sep 25,2012) The tie-up marks the comeback for Diners Club credit cards in India An exclusive range of cards :• HDFC Bank Diners Club Black• HDFC Bank Diners Club Premium• HDFC Bank Diners Club Rewardz
  8. 8. Marketing & Branding Strategy• creating product awareness, enhancing usage.• send personalized mailers about our various products• contact with during these mass promotions
  9. 9. Media-Based Marketing Direct mailers Tie- Media-Based Marketing SMS ups Event based Marketing
  10. 10. AchievementsLoyalty Summit award 2012 :Winner of the "Customer and Brand Loyalty" in banking sectorcategory.ICAI Award 2011:Winner of the "Excellence in Financial Reporting in 2011"

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