OTW: MedAlert
                             Technology & World Change


Friday, September 25, 2009
Ageing
                              Population




                    Brain
                    power
                  ...
market research
                             @ Farrer Park
Friday, September 25, 2009
How many times do you have to
                                 take medicine a day?
                                 0    ...
How many types of medicine do you
                                  take per day?
                               0-3      ...
How much time do you spend
                              sorting out your medicine daily?
                             0-5...
Prototype
                 Initial Stage




Friday, September 25, 2009
market GENERAL HOSPITAL
      @ SINGAPORE
                  research
Friday, September 25, 2009
Max no. of times a patient takes
                               medicine is 3 TIMES a day

                              P...
Jonathan Diong,
                                Pharmacist




                                     Max no. of times a pat...
Must be simple and
                               straight forward for
                             elderly to comprehend
...
Associate Prof Lim Swee Hia,
                                 Director of nursing




                                    ...
market research
                             @ SIMLIM TOWER
Friday, September 25, 2009
Prototype
                              improvements



Friday, September 25, 2009
Final prototype
                               in the making




Friday, September 25, 2009
@NUS ArchiLAB
Friday, September 25, 2009
laser machine

            finishing
            touches
Friday, September 25, 2009
Friday, September 25, 2009
our engineer




                             Refinements
                              to our wiring system
Friday, Septe...
Friday, September 25, 2009
presenting to you:


Friday, September 25, 2009
presenting to you:
                             MedAlert


Friday, September 25, 2009
presenting to you:
                             MedAlert you’ll never forget...




Friday, September 25, 2009
Friday, September 25, 2009
Friday, September 25, 2009
Time to Test out
                   MedAlert



Friday, September 25, 2009
no similar products in
                    the local market

              price range $80 to $100

                    fa...
lighting effect is good

    especially useful for old
        who lives alone

                     affordable


        ...
Business Plan

Friday, September 25, 2009
Customer Base
                             Target
                             Customer:
                             Elde...
Sales Strategy
                                        Priced at S$100

                                    Collaboration ...
Marketing Strategy
                                    Establish Reputation

                         Massive Advertising ...
why should you invest?

                              Sustainable competitive advantage
                             NO si...
our sit back and enjoy
          process video

Friday, September 25, 2009
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Twcfinalpresentation1

  1. 1. OTW: MedAlert Technology & World Change Friday, September 25, 2009
  2. 2. Ageing Population Brain power declines with age Friday, September 25, 2009
  3. 3. market research @ Farrer Park Friday, September 25, 2009
  4. 4. How many times do you have to take medicine a day? 0 1 2 3 More than 4 41% 2% 8% 14% 34% Friday, September 25, 2009
  5. 5. How many types of medicine do you take per day? 0-3 4-6 7-10 More than 10 6% 59% 24% 11% Friday, September 25, 2009
  6. 6. How much time do you spend sorting out your medicine daily? 0-5mins 5-10mins 10-15mins More than 15mins 11% 39% 22% 29% Friday, September 25, 2009
  7. 7. Prototype Initial Stage Friday, September 25, 2009
  8. 8. market GENERAL HOSPITAL @ SINGAPORE research Friday, September 25, 2009
  9. 9. Max no. of times a patient takes medicine is 3 TIMES a day Preferable timing to consume medication is between 8:00 and 20:00 Friday, September 25, 2009
  10. 10. Jonathan Diong, Pharmacist Max no. of times a patient takes medicine is 3 TIMES a day Preferable timing to consume medication is between 8:00 and 20:00 Friday, September 25, 2009
  11. 11. Must be simple and straight forward for elderly to comprehend Friday, September 25, 2009
  12. 12. Associate Prof Lim Swee Hia, Director of nursing Must be simple and straight forward for elderly to comprehend Friday, September 25, 2009
  13. 13. market research @ SIMLIM TOWER Friday, September 25, 2009
  14. 14. Prototype improvements Friday, September 25, 2009
  15. 15. Final prototype in the making Friday, September 25, 2009
  16. 16. @NUS ArchiLAB Friday, September 25, 2009
  17. 17. laser machine finishing touches Friday, September 25, 2009
  18. 18. Friday, September 25, 2009
  19. 19. our engineer Refinements to our wiring system Friday, September 25, 2009
  20. 20. Friday, September 25, 2009
  21. 21. presenting to you: Friday, September 25, 2009
  22. 22. presenting to you: MedAlert Friday, September 25, 2009
  23. 23. presenting to you: MedAlert you’ll never forget... Friday, September 25, 2009
  24. 24. Friday, September 25, 2009
  25. 25. Friday, September 25, 2009
  26. 26. Time to Test out MedAlert Friday, September 25, 2009
  27. 27. no similar products in the local market price range $80 to $100 favourable to sell in hospital Francis goh, pharmacist Friday, September 25, 2009
  28. 28. lighting effect is good especially useful for old who lives alone affordable Lim Siew Hwei, Staff Nurse Friday, September 25, 2009
  29. 29. Business Plan Friday, September 25, 2009
  30. 30. Customer Base Target Customer: Elderly Distribution Channel: Hospitals, Pharmacies & Websites Friday, September 25, 2009
  31. 31. Sales Strategy Priced at S$100 Collaboration with MOH Tap on MediSave Accounts Local Expansion Global Expansion Friday, September 25, 2009
  32. 32. Marketing Strategy Establish Reputation Massive Advertising through the use of Media Friday, September 25, 2009
  33. 33. why should you invest? Sustainable competitive advantage NO similar product in the local market High profit margin socially responsible Friday, September 25, 2009
  34. 34. our sit back and enjoy process video Friday, September 25, 2009

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