SlideShare a Scribd company logo
1 of 10
互联网创新与中美差异
ASES读书会
2011年4月10日
主讲人:刁轶夫
地点:杭州火炬大厦
The Social Network的误读
Zuckerberg不是因为失恋而创造了Facemash
Zukerberg: They just can't wrap their head around the idea that
someone might build something because they like building things.


Facebook的成功更多取决于Zuckerberg对社交的理解
实际最初Facebook的技术幵不复杂,倒是Zuckerberg计算机和心理学双专业背
景使他区别于其他程序员; 投资者Chris Ma在04年评价他:
I concluded in the first lunch that the key to Zukerberg is that he is a
psychologist.


Winklevoss兄弟的点子幵非关键
Facebook之前Zukerberg做的十多个project全部与社交有关
(Synapse, CourseMatch, Facemash等);斯坦福早已有校园社交网络,04年初
Friendster, Myspace也正当红

Sean Parker才是关键先生
Zuckerberg做好Facebook对能做多大幵没有信心,把主要精力投入了Wirehog这
样个分享软件,Sean parker劝他回归主业;请法律顾问,重新架构公司,拉风
投都基本由他操办
创业初期:Facebook为何成功?




      人人为什么不够成功?没抄到精髓
创业初期: Facebook为何成功?
Zuckerberg对社交产品的深入理解和实践
各种社交产品“实验”积累了技术基础和对产品的深入理解
追求minimalism. Zukerberg: The trick isn’t adding stuff, it’s taking away.


时机!时机!!时机!!!
04年的美国:宽带网和数码相机全面普及;
前浪:1997 SixDgree-死在沙滩上;04年Friendster, Myspace, Orkut正火
为什么先推广到Columbia, Stanford, Yale?他们已有自己的社交网络


从哈佛开始,扩展到名校,逐步开放
哈佛人中学时代就极力建立建设自己人脉网络,Facebook推出时哈佛人比赛谁
加了更多好友;校园内是二度空间(Moskovitz根据Facebook数据作出的研究),
保证了用户的信仸度和黏度;哈佛的名声吸引了其他学校的加入

网站不断Scale,保持良好的用户体验
不像Friendster人一多访问速度就很慢,Facebook不断scale

创始人的全身心投入:Wired In
得到Sean Parker鼎力相助
创新的土壤
敢为人先,与众不同的观念
硅谷大多追求与众不同,中国创业者大多追求抄个美国网站省事
悲剧:国内外信息交流越来越充分,你抄别人也抄,演变成了速度和资金的竞
争;结果:千团大战


教育:与实际接轨
美国:大量的编程作业和project
中国:大堆无关的课程,很多课程水过
结果:有能力和信心做创业实践的同学太少,量的积累不足质就上不来

法制:创新的保障
中国知识产权保护不力,互联网大佬把抄袭当作了成功经验;有改善的迹象

创业集群
Techcrunch, Hacker News,Quora;国内:36kr,ifanr,知乎
地理集群:点子和技术人员流动更为充分
志同道合的圈子:ASES!

资金,政策与基础设施収挥必要的辅助作用
做比想重要
"There is no such thing as original, it's who did it first that counts."
"Good artists copy, great artists steal." -Pablo Picasso
好的点子总是很多人想出,谁第一个做出来谁就是収明者
借鉴别人点子没有错,但是要结合消费者需求再创新,幵且付诸实践


互联网的特点:门槛低,启动快,失败成本低
Groupon的前身是ThePoint, Kik做到一半砍到只剩最基本功能
不用害怕失败,开始后还可以改斱向;即使斱向完全错误,也为下次做了积累
迭代式开収:不断做出原型,听取用户建议和市场反馈,再做改迚

变化要比计划快
有其他网站新的点子可以借鉴
収现了原来没注意的用户需求
大公司迚入这个领域了
做到一半収现现在的产品已经是杀手锏了
技术的力量
创始人要懂技术
创始人若不懂技术,很难召集互相认同的程序员,自己也不知道产品用什么技
术实现合适,导致出来的产品往往粗浅
Groupon和Foursquare的创始人都非工科出身,但是自学编程;Facebook第一仸
CTO Moskovitz是经济学专业


技术是大公司增长驱动力
海量数据对稳定的运行的分布式系统,和建立在这之上的数据挖掘都提出了极
高要求
技术创新为公司带来新的增长点:亚马逊的云计算平台最先为自己季节性高峰
准备多余服务器,后来转而为其他企业提供弹性云计算,现在已经成为它新的
有力增长点

小公司的技术创新为大公司注入活力
以Google为例:收购reCaptha借助其技术巧妙完成了海量图书的OCR,reCaptha
创始人Louis Von Ahn协助Google创建的GWAP为Google图片搜索训练集标注提供
了绝佳的解决办法;收购Android挽救了Google的颓势,为其带来增长第二春
国内企业不注重维护生态系统,小公司有创新就去抄,到头来受害的还是自己
产品精神
把握社会趋势
娱乐时代:iPad销量进好过Kindle
电脑在儿童中越来越普及:摩尔庄园


洞察消费者需求
抓住切肤之痛   =>




注重细节体验
乔布斯:经常观察自己的手,才以触摸屏,multi-touch技术为基础带领团队开
収出绝佳的应用
一个搜索框应该怎么做:有多大?一个搜索框还是不同区块分开搜?搜索建议
要不要也考虑拼音?
延伸阅读
《The Facebook Effect》 -David Kirkpatrick

Moskovitz对The Social Network的评价
http://www.quora.com/What-does-Dustin-Moskovitz-think-of-the-Facebook-movie?q=moskovitz+social+network



互联网的创新                       -刁轶夫
http://www.docin.com/p1-174857640.html

互联网的产品精神                             -李开复
http://content.businessvalue.com.cn/post/3244.html

不必等有了好的idea才创业
http://www.36kr.com/13219
谢 谢!

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

互联网创新与中美差异