Let's Get Social


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Let's Get Social

  1. 1. The power of billboards, TV, print, and other mediums may have shifted in recent years... But ONE thing hasn’t changed since forever...Thursday, March 3, 2011
  2. 2. When people are deciding on stuff... Which book should I Which websites read next? should I visit? Which phone Which restaurant should I buy? should I go to? Which hotel Which breakfast should I stay at? cereal tastes best Which phone should I buy?Thursday, March 3, 2011
  3. 3. People ALWAYS ask their friends.Thursday, March 3, 2011
  4. 4. What has changed though, is where our friends are.Thursday, March 3, 2011
  5. 5. So that’s where your brand’s gotta be.Thursday, March 3, 2011
  6. 6. BUT... Just because you’ve got a Facebook Page or Twitter account, does it really mean you’re amongst friends?Thursday, March 3, 2011
  7. 7. I mean, REALLY in someone’s circle of friends?Thursday, March 3, 2011
  8. 8. To be in a circle of friends, people have to... Talk Interact Mention about with your you you contentThursday, March 3, 2011
  9. 9. This way, not only do more people get introduced to you, you’ll also always be on their friend streamThursday, March 3, 2011
  10. 10. Case StudyThursday, March 3, 2011
  11. 11. This is a piece of content posted on a Facebook Page I manage.Thursday, March 3, 2011
  12. 12. I took over the management of this Facebook Page in Aug 2010.Thursday, March 3, 2011
  13. 13. I grew the fan base from 2,000 members to 18,301 (data as of Feb ’11) 70% of our fan base engage with it monthly.Thursday, March 3, 2011
  14. 14. We also brought it offline by hosting 2 meet ups in Los Angeles & New YorkThursday, March 3, 2011
  15. 15. Here’s my process...Thursday, March 3, 2011
  16. 16. Assess existing Introduce relevant Facilitate people Learn the target social media content to kickstart to put up content to consumer engagement & share with one sharing another Provide reports to Measure the management on progress and keep achievements & it growing. business impactThursday, March 3, 2011
  17. 17. How can I help?Thursday, March 3, 2011
  18. 18. What does your brand need to take its social media efforts to the next level?Thursday, March 3, 2011
  19. 19. What does your brand need to take its social media efforts to the next level? I LIKE TO START WITH AN INITIAL ASSESSMENT TO SEE WHERE YOUR BRAND CURRENTLY STANDS.Thursday, March 3, 2011
  20. 20. From there, we can work together to decide what exactly your brand needs. UNLIMITED DAILY MONITORING + CONTENT EXPLORE OTHER GROW YOUR CONVERSATION FACILITATING UPLOADS OR SOCIAL MEDIA FAN BASE STARTERS CONVERSATIONS UPDATES AVENUES (content provided by brand) This can help start A conversation is a Sometimes, it’s just as Increase your pool of Is Facebook really it? conversations on your two-way thing. simple as keeping brand ambassadors What about Twitter? page and engage your Let’s start real your fans up to date by running Which social media fans to keep your conversations with on the latest offers + campaigns designed tool would cater to brand at the top of your fans. promotions your specifically for your your brand’s needs mind on a daily basis. brand has to offer. brand’s needs. best?Thursday, March 3, 2011
  21. 21. So... what’s next?Thursday, March 3, 2011
  22. 22. Drop me an email at chin.xc@gmail.com for an initial assessment.Thursday, March 3, 2011
  23. 23. Let’s work together to get your brand into the “social” scene.Thursday, March 3, 2011