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Presentation of Two Case Studies of Using selfies on social media.

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SM600 presentation

  1. 1. Selfies — Hide and Seek #SelfiesSM6 COM 600 Social Media @ericantonia @junekkim
  2. 2. Definition “A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and upload to social media website” (Oxford Dictionary, 2013) #SelfiesSM6
  3. 3. Current Issues Phenomenon (recent issues) 1.11 billion users, 350m pictures post per day. 200m users, 100M pic tagged selfies 26m users(U.S), 350m pictures #SelfiesSM6
  4. 4. Trend After Sex Selfies Teenagers’ selfies with homeless people Current Issues #SelfiesSM6
  5. 5. #SelfiesSM6
  6. 6. Case — Dunkin’s Donuts #SelfiesSM6
  7. 7. Theory Social Presence The sense of being with others the feel in that one has some level of access or insight into the other’s intentional, cognitive, or affective states. Assumption: Social media users feel more social presence with selfies than just texts #SelfiesSM6
  8. 8. Social media + Selfies ——> social presence. Seeing and Feeling others as fans of same brands want to be more involved in the event. When Selfies Meet Brands #SelfiesSM6 Selfies Presence of Fans Feel being as DD’s Fans
  9. 9. @savvybostonian Social Media Strategist Social Media Manager at Dunkin' Brands Jessica Gioglio #SelfiesSM6
  10. 10. Jessica Gioglio “Dunkin’s Donuts featured fans showcasing their love for the DD brand.” “A great way for the company to celebrate its passionate customers.” the fan-of-the-week images are also on the company’s digital billboard in Times Square. “If there’s a strong following and a passion for our brand on that channel, it’s like a party happening without us” Case — Dunkin’s Donuts #SelfiesSM6
  11. 11. Nomakeup Selfies Campaign #SelfiesSM6#nomakeupselfie
  12. 12. ! For Cancer Research UK Started from an individual 2M EURO in 48 hours Raising over $13M in 6 days 826,000 Likes on FB and 140,000 followers on Twitter Nomakeup Selfies Campaign #SelfiesSM6 #nomakeupselfie
  13. 13. Theory Social desirability The tendency of people to answer questions in a manner that will be viewed favorably by others. Social Learning a perspective that states that people ran within a social context. It is facilitated through concepts such as modeling and observational learning. Assumption: People are more willing to share what they believe is right. #SelfiesSM6
  14. 14. When Selfies Meet Social Media Individuals have desire to make good impression on social media. Commitments encourage users to share what they believe is right or good. #SelfiesSM6
  15. 15. “Funnily enough we didn't choose the no-make up selfie campaign – it chose us!” “It seemed to gain a real momentum of its own and move through groups of friends, which is a real testament to the power of social media.” Cancer Research UK #SelfiesSM6
  16. 16. @radhikasanghani Journalist at The Telegraph Interested in women’s lifestyle and health Radhika Sanghani #SelfiesSM6
  17. 17. “like all women-related campaigns, it has inevitably attracted widespread criticism.” “These women who are standing up and taking bare-faced selfies for charity are doing something worthwhile that not every woman could do.” “It may seem like a simple act to some, but exposing yourself to people’s judgements is a terrifying thing to do.” Radhika Sanghani #SelfiesSM6
  18. 18. Using Selfies is a creative way to both generate and increase engagement with a company or an organization. Suggestion If your brand or organization has… Strong following or passion - Release customers’ passion (Seek) Somehow not strong - Conceal your identity (Hide) Conclusion #SelfiesSM6
  19. 19. Thank You @ericantonia @junekkim #SelfiesSM6