The document outlines a plan to engage Filipino youth in a campaign to increase enrollment in PhilHealth, the Philippines' social health insurance program. It involves creating online content like a Facebook page and webisodes to raise awareness, holding conventions and summits to encourage participation, and developing an online pledge and microsite for youth to propose enrollment programs and be designated as "Health Heroes" upon completion. The goal is to harness youth's social media skills to enroll 1000 additional people through sustainable programs and make PhilHealth a symbol of hope, solidarity and security.

2. They are our
EVERYDAY HEROES.

3. 15 % non-members
(INFORMAL SECTOR)
85% members
Population of the Philippines

5. “Isang Kahig, Isang Tuka”

6. SOCIAL
SOLIDARITYRICH SUPPORTS THE POOR
HEALTHY SUPPORTS THE SICK
YOUNG SUPPORTS THE ELDERLY

7. Social Solidarity for a Healthy Nation
PhilHealth Youth
Informal Sector
Youth-Nited for Juan Healthy Nation

8. Youth-Nited for Juan Healthy Nation
Key Message
Youth-Nited for
Juan Healthy Nation

11. -Highly educated
-Socially aware
-Student leader
-Responsible
-Proactive
-Social media savvy
“CHRIS”

12. AWARENESS ENGAGEMENT ACTION SUSTAINABILITY

14. Health Hero
Member of
Informal Sector

15. Digital Journey to
1,000 Health Heroes

16. Facebook Page Mock-up

17. Digital Journey to
1,000 Health Heroes

18. Twitter Page Mock-up
#HealthHero

19. Digital Journey to
1,000 Health Heroes

20. Filipino Health Stories Webisodes

21. Digital Journey to
1,000 Health Heroes
Microsite

22. 1,000 Health Heroes Microsite

23. Digital Journey to
1,000 Health Heroes
Microsite Pledge
as
Health
Hero

24. Health Hero Microsite

25. Health Hero Sample Display Pictures

26. Digital Journey to
1000 Health Heroes
Convention and
Media Launch
(publicity from traditional
media & bloggers)
Microsite
digital
invite
Pledge
as
Health
Hero

27. Health
Heroes
Convention

28. Digital Journey to
1000 Health Heroes
Microsite
digital
invite
Convention and
Media Launch
Summit
(publicity from traditional
media & bloggers)Pledge
as
Health
Hero

29. Health
Heroes
Summit

30. Pledge
as
Health
Hero
Digital Journey to
1,000 Health Heroes
Microsite
digital
invite
Convention and
Media Launch
Summit
Upload
enrollment program
proposal
(publicity from
traditional media & bloggers)

31. (Approval)
Digital Journey to
1,000 Health Heroes
Microsite
digital
invite
Convention and
Media Launch
Summit
Upload
enrollment program
proposal
(publicity from
traditional media & bloggers)
Implementation
Documentation (publicity from
traditional media & bloggers)
Awarding
Pledge
as
Health
Hero

32. Awarding of
the Top Ten
Health Hero
Projects

33. Full Publicity of the
Health Hero Projects

34. Digital Journey to
1,000 Health Heroes
(publicity from
traditional media & bloggers)
Microsite
digital
invite
Convention and
Media Launch
Summit(Approval)
Implementation
Documentation (publicity from
traditional media & bloggers)
Awarding
Upload
enrollment program
proposal
MOA Signing
Pledge
as
Health
Hero

35. TIMELINE & BUDGET
PHASES DURATION BUDGET
Awareness
•Filipino Health Stories (Webisodes)
•1000 Health Heroes Microsite
1 month (January 2013)
P 15,000.00
P 25,000.00
Engagement
•Health Hero Convention
•1000 Health Heroes Summit
•Health Heroes Handbook
1 month (February 2013)
P 40,000.00
P 200,000.00
P 20,000.00
Action 3 months (March 2013 to
May 2013)
Sustainability
•Awarding of the Top Ten Projects
1 month (June 2013)
P 200,000.00
TOTAL P 500, 000.00

36. Excitement among the Filipino
youth through social media
Pool of enrollment programs
Sustainable enrollment programs
Campaign Objectives

37. SUBSCRIPTION

38. COMMUNITIES
SUBSCRIBE
TO
PHILHEALTH

39. THE YOUTH ARE
TRANSFORMED INTO
HEALTH HEROES

40. PHILHEALTH
IS A SYMBOL OF
HOPE, SOLIDARITY, AND
SECURITY.

42. ARE YOU
READY TO BE A
HEALTH HERO?