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An inside look of China Cable TV industry....
Looking from outside, it is a rosy picture: 398M TV households, 175M cable subscribers and 9%+ GDP growth -- a huge market waiting to be waken up...
In the 20+ years government mandated door-opening and commercialization process, international media tycoons, pursued by HongKong and other Asia bankers, have been investing billions of dollars to land-grabbing the “last empire”. However, the question remains: where is the left side of the ROI equation and further, where and what is China media industry?
Perhaps this article might answer some of those questions....and
You’d better know what you are doing!