People.NET - made in the cloud

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Presentation to engineers on WOCC 2010.

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People.NET - made in the cloud

  1. 1. PEOPLE.NET- made in the cloud Xiaolin Lu Founder and CEO
  2. 2. In the whole human history, all the technology innovations are about democratizing “something” – decentralizing or re-distributing power, liberating mass-dynamism, turning scarce into abundant, and eventually creating new humanity value (economy and society)…5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC xlu@bocoo.com                                          2
  3. 3. When human society first started, the data and resource flows (information, capability, access to resources, etc) were in a mesh-form and everybody was equal. Gradually, the data/resource was concentrated and division-of-labor occurred, which created efficiency but also flow-imbalance. The liquidity has been artificially controlled by a few super powers, and so were the mass creativities.5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC xlu@bocoo.com                                          3
  4. 4. With the advance of technology and most important, with human-intrinsic desire for liberty, we are going back to the original, in which everybody’s own destiny and contribution to the society matter and new efficiency is created from the highly liquidated “data-flow”.5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC xlu@bocoo.com                                          4
  5. 5. People tend to think all this only occurred in the world of so-called Web 2.0 or “Internet of Things”. Nevertheless, as the Tim Berners-Lee pointed out: “but that was what the Web was supposed to be all along.” Perhaps the only difference is our mindset, from “We are part-of-the-group” to “We are the group”, which has and will continually have profound effect on technology, industry and society…5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC xlu@bocoo.com                                          5
  6. 6. …and here is a presentation to engineers on WOCC 2010 5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC xlu@bocoo.com                                          6
  7. 7. All modern advances are about … something5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 7
  8. 8. which means… Create new humanity value   (economy + society) Turn scarce to abundant Liberate mass-dynamismDe-centralize power5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 8
  9. 9. and this will typically.. Re-create a Twin (industries) and Disrupt a Triplet (industries)5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 9
  10. 10. 100s flowers Soil5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 10
  11. 11. “Drivers” “Cars” Infrastructure5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 11
  12. 12. A 100 years old example… Everybody should have a car…5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 12
  13. 13. Democratizing Power of Transportation (moving-free)5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 13
  14. 14. Industrials Energy & Materials5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 14
  15. 15. Consumer Services Manufacture Infrastructure5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 15
  16. 16. A 50 years old example…Computer oneverybody’s desk…5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 16
  17. 17. Democratizing Power of Signal Processing5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 17
  18. 18. Software Silicon5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 18
  19. 19. nnova tions o f a ll the i“Reasons” K.G.  Coffman  and  A.  Odlyzko AT&T  Labs 5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 19
  20. 20. Media Consumer Electronics Telecom5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 20
  21. 21. nd disrupted Disrupting a $$VC5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 21
  22. 22. Left us with… Cable Modem DWDM5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 22
  23. 23. and unleashed creativity…5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 23
  24. 24. Here comes the Internet and www… Data of and for everybody… …to link and access information of various kinds as a web of nodes in which the user can browse at will … …a pool of human knowledge, which would allow collaborators in remote sites to share their ideas and all aspects of a common project.5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 24
  25. 25. Democratizing Power of Data Processing5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 25
  26. 26. Data Mining Data Dynamics Free!5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 26
  27. 27. Collec(ve Intelligence Commerce Long-tail Free! Media5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 27
  28. 28. Search SNS Mass Behavior Mesh Connection P2P UGC Mesh Commerce Mass Creativity5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 28
  29. 29. Mass Behavior Mesh Connection Mesh Commerce Mass Creativity5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 29
  30. 30. 5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 30
  31. 31. ive the speed “W E” dr5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 31
  32. 32. Turn Scarce into Abundant = Free Economy5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 32
  33. 33. Freedom Capital Intensive à Capital Free Walled Garden à Open West Central Control à Self Federation5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 33
  34. 34. Product and money?5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 34
  35. 35. There is no product, only platform that is as a service5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 35
  36. 36. Apple iTune: $1.1B/quarter AT&T Service (2-year contract): $99.99/m+($0.2/mesg, $0.3/pic) Production: $178.96 Retail Sale: $1995/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 36
  37. 37. and therefore the value of the crowd…5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 37
  38. 38. (PC) Value of Service scale & dynamism of the data it helps to manage5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 38
  39. 39. (Web) Value of Service scale & dynamism of people using the data it helps to …5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 39
  40. 40. Create new humanity value (economy + society)5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 40
  41. 41. Crowd authe Unintended & nticat io n abundant innovations economy Free $ 11B ($900M) Z generation5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 41
  42. 42. Shift of Value Scarce Abundant Content Content undle! Consumer Electronics BGateway $$ Consumer Electronics Infrastructure Commodity Infrastructure 5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 42
  43. 43. Impact on Engineering ■ Deliver as a service ■ User = co-producer ■ Lightweight development ■ Hackable and remixable ■ Leverage the cloud5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 43
  44. 44. Finding the Value Contents Platform = Service Enablers = Building Materials5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 44
  45. 45. It is all because of the …CLOUD Collective Economy Cloud Remix Cloud Dynamism5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 45
  46. 46. THEN5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 46
  47. 47. New Born Scarce Abundant Mass Collaboration Mass Collaboration Commerce Content Electronics Consumer Content Commerce Infrastructure Consumer Content Electronics Content Infrastructure5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 47
  48. 48. Internet5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 48
  49. 49. Social Graph5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 49
  50. 50. Believe in the cloud5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 50
  51. 51. and keep going…5/10/2010 Copyright  2010  -­‐  2012  BOCOO  Online,  LLC 51

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