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SO HOW WILL THIS WORK?
The future Smart Fridge
this is Jakub, the co-founder of Estimote, Inc. This is an awesome deck and thanks mentioning us.
There is this old concept of Internet of Things that are directly connected to the Internet through Wi-Fi or 3G and we think the better approach at this moment is to connect them throught the phone in the pocket with low-energy technologies like Bluetooth.
And there two approaches - one is to attach BLE tags to moving objects like Tile (http://www.thetileapp.com/) and our approach at Estimote is to connect fixed locations or actually micro-locations like the fridge from the tile and create real-world context for devices like smartphone or Google Glass.
Shoot me an email at jakub at estimote.com and I will be more than happy to chat about the future of IoT : )