Targeting Right Audience for E-cigarette Sale
It might have not hit your mind yet, but the strategy to innovate and
target...
Targeting people with Schizophrenia
Schizophrenics demonstrate a higher smoking rate and the conventional
rehabilitation t...
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How to Target Right Audience for E-cigarettes?

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E-cigarettes are making good influence on certain kind of people, Discover what kind of people are influenced most by it.

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How to Target Right Audience for E-cigarettes?

  1. 1. Targeting Right Audience for E-cigarette Sale It might have not hit your mind yet, but the strategy to innovate and target a ‘niche’ customer group is the buzzword for success in the world of e-cigarette business. After the news of a Tennessee-based jail offering electronic cigarettes to its inmates spread like ceasefire, more and more e-cig manufacturers are focusing on how to innovate and make their product more appealing to an ‘alternative’ customer group for e- cigarettes. Not just the prisoners, but the idea has invigorated the concept of designing new e-cigarettes that target a completely different set of customers. Hollywood As e-cigarettes are gaining immense popularity, it might find a way to Hollywood, where film makers might portray them in movies. However, this might require the product to be more upscale, modern, and precisely what people wish to see or something that will sell well. So, if you can reinvent your product to make it more appealing and realistic to the mass, and of course, to the filmmakers, it will serve as a powerful platform for free advertising. You might think about re-designing or improving the mechanics to provide a feel of real smoke that will look wonderful on- screen. By targeting your e-cigarette brand in Hollywood, you can earn a dramatic impression and visibility, provided it hits the mind of customers who are keen for looks than experience. Gaining prominence in the combustible work environment One of the most prominent ‘niche’ customer categories for electronic cigarettes includes people who work in highly flammable and combustible work environment. Smoking in such places is prohibited, and it goes without saying that they would look for a better alternative that standard cigarettes. Hence, you have a fantastic opportunity to target this segment with newly designed e-cigs that are typically enclosed with a static retardant casing and comes with more fail safes. This will appeal significantly to the niche customer segment, enhancing the demand and visibility of your product.
  2. 2. Targeting people with Schizophrenia Schizophrenics demonstrate a higher smoking rate and the conventional rehabilitation techniques can be dangerous for people with such mental health issues. Not only it takes a toll on their physical and mental chemistry but also creates a conflict within themselves that can be devastating. Fortunately, e-cigarettes have proved to be quite successful with schizophrenics without any significant side effects. If you wish to target this growing market for electronic cigarettes, it is important to create a product with only nicotine and no other pharmaceutical issues on the person. This might also cause you to attract other set of ‘niche’ customers such as patients with Alzheimer or Parkinson. With electronic cigarettes and its impeccable health benefits, you have the opportunity to unleash umpteen possibilities of targeting your brand to a ‘niche’ segment in a unique and compelling manner.

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