Threat and opportunities on e-cigarettes.

1. Does E-cigarettes Have a Bright
Future?
Have you heard the news? No. of e-cigarette users reached to 21% from
10% in 2011. Every new beginning that creates difference or try to
establish a different way and if that connects directly with revenue, It
must get involved in oppositions by big industry player who currently
rules the market.
As E-cigarettes have introduced a new paradigm towards smoking and
presented a different and more harmless way of smoking, it has faced and
will face difficulties caused by many potential factors including big tobacco
and political communities.

2. Taxing on E-cigarette:
As FDA denies approving e-cigarette as a smoking cessation product, it
will come under “Tobacco Products” and if the growths of e-cigarette users
continue for years the way it has been growing now, there is a possibility
that the government adds an extra tax on e-cigarette as other tobacco
products.
As of now, there is a minor tax imposed by the government compared to
tobacco cigarettes. Yet, taxing on e-cigarette can become a great source
of revenue which may encourage the government to tax on e-cigarette
equally in future.
Ban Due to Low Quality Brands:
As per recent data, revenue of the e - cigarette industry gets doubled in
2012 compared 2011. It is one of the most lucrative industry niches for
establishing a business and increasing a customer base. There is also
remarkable growth has been marked in no. of smokers who switched to e-
cigarette. Due to this, there are no. of people have started their own
business and selling e-cigarette at much cheaper rates. These cheap e-
cigarettes don’t pass through quality manufacturing standard and may
cause serious health issues or incidents.
Hence, e-cigarette communities and associated have released a quality
standard for manufacturing, still there is no defined way to stop low
quality brands from circulating their low quality e-cigs.
Ban on Advertising Even If It Doesn’t
Contain Tobacco
As of now, e-cigarettes brands are allowed to sponsor any events, able to
advertise online and on radio and retail store advertising. But the days are
not far when they will be forced to restrict the entire advertising and
marketing medium that tobacco brands are restricted to advertise.
This can impact on the circulation and introduction of E-cigarette as
“better Smoking Alternative“towards smokers.

3. Risk of Over Consumed Nicotine:
It is true that E-cigarettes are 100% safer alternative to traditional
cigarettes yet as it insulates nicotine in the form of vapor, If someone
gets too addicted to e-cigarette and start smoking it frequently than
regular smoke, there is the risk of diseases and health problems, caused
by high consumption of nicotine in body.
All above reasons can be used as excuses for government or communities
to impose a ban on e-cigarette and many countries have already
restricted selling of e-cigarette even if the selling of traditional tobacco
products is allowed to do so.