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Xelsion culture brief
First principle
We seek to build long-term value in our
clients, employees and Xelsion
These aims are complementary and al...
If you have a decision to take between two
options, choose the option which creates the
most long-term value; if need be a...
Creating and maintaining value in a complex
environment of client needs and rapidly
evolving technology requires talent
We believe the best people create
disproportionately more value
Our expectations
High quality work
Openness and honesty
Freedom and individual responsibility
Respect for ability as well ...
We particularly value the following in our
colleagues
Teamwork
Offer help and support to clients and
colleagues
Request ideas and input from others;
taking note and acting on t...
Communication
Listen first, then listen some more
Concise and articulate in speech and
writing
Talk in person or on the ph...
Planning and
organisation
Make time for planning
Allocate realistic timescales for activities
Build in checkpoints, milest...
Commercial
awareness
Understand the wider business
significance of projects
Be aware of key competitors without
following ...
Analytical reasoning
Break down complex problems into
component parts
Understand root causes and strategic
objectives to d...
Leadership
Set and communicate the overall vision
Establish the main tactical elements
required to achieve the vision
Be b...
Innovation
Embrace continuous evolution
Try new techniques and technologies
Not afraid to make mistakes
Challenge traditio...
Networking
Build your networks with clients and
suppliers on relevant social media sites
Develop credibility and gain trus...
Relationship
management
Demonstrate understanding of needs and
anticipate them
Contribute value beyond the immediate
comme...
Knowledge
Gain proficiency in core technical
requirements
Take responsibility for personal and
professional development
Se...
We want to respect and learn from all our
colleagues
We try to hire well…
We won’t always get it right…
We don’t let poor performers take the place
of top performers
Which person, if they told you they were
leaving for a similar job at a peer company
would you fight hard to keep at Xelsi...
Are these people valued highly and rewarded
well?
We don’t measure people by how many
hours they work or whether they are in the
office
We measure people on the value they create
Time-tracking is about calibrating the Xelsion
business model and charging clients
appropriately; it isn’t to keep an eye ...
Be open about interviewing with competitors
and bring back information to benchmark
rewards
Honesty always
No one should be surprised by your views or
position.
We don’t want to be arrogant, snobbish,
gossipy, bullying or dishonest
Treat Xelsion money as if it were your own
and always act in the business’ best interest.
There is no other expenses polic...
We’re not building to sell we’re building to
make an environment where we want to
work and can do great work
What’s next?
Acknowledgements to employees, clients,
peers, trailblazers, bloggers and journalists
for their ongoing contribution
(Netf...
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Xelsion culture brief

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Xelsion was about to double its headcount in a couple of months. We knew this had the potential to dilute the ethos we'd developed organically through the early days of the business. To help new hires understand what made Xelsion Xelsion we took the opportunity to document what we felt was important about our culture.

Once we'd written it we realised it wasn't just about helping orientate new employees. It gives everyone in the company, including founders, managers and shareholders a code to live by.

As a general document some of it is for new entrants to the workforce and some of it is for those moving into leadership roles. This makes some areas more relevant than others to different people. In cases it is only experience which can give meaning to the statements. In the absence of experience leaders offer their own to try to give this meaning.

It's very much a work in progress. Not everyone liked everything. But on the whole feedback is positive and when someone at the company a month can be heard to say "hey, I just learnt something while I was teaching you" it seems worthwhile.

What's your culture? Do comment and feel free to borrow and adapt from ours as we have from others.

With thanks to the Netflix culture deck, Mark Suster, Xelsion employees and many others for their influence and contribution.

Published in: Business
  • If you like what you see in this presentation and would like to work for us we'd love to hear from you. Our current vacancies are listed on our website http://www.xelsionmedia.com/careers/

    We have particular need for a senior or lead new business consultant with credibility, experience of consultative selling, and, ideally, B2C CMO/Marketing Director contacts. If you're a salesperson who likes our ethos please get in touch.
       Reply 
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Xelsion culture brief

  1. 1. Xelsion culture brief
  2. 2. First principle We seek to build long-term value in our clients, employees and Xelsion These aims are complementary and all decisions are subsidiary to them
  3. 3. If you have a decision to take between two options, choose the option which creates the most long-term value; if need be at the expense of short-term gain
  4. 4. Creating and maintaining value in a complex environment of client needs and rapidly evolving technology requires talent
  5. 5. We believe the best people create disproportionately more value
  6. 6. Our expectations High quality work Openness and honesty Freedom and individual responsibility Respect for ability as well as experience Enough time to do great work to think to learn to teach Well rewarded for our work
  7. 7. We particularly value the following in our colleagues
  8. 8. Teamwork Offer help and support to clients and colleagues Request ideas and input from others; taking note and acting on their contribution Give out and take constructive criticism without causing or taking offense Build a good working atmosphere with energy and enthusiasm Involve all relevant colleagues in a piece of work when the opportunity arises Contribute to company knowledge store Talk positively about clients and colleagues
  9. 9. Communication Listen first, then listen some more Concise and articulate in speech and writing Talk in person or on the phone to clients where possible Adapt communication to the needs of the audience Don’t say anything in email you wouldn’t want the world to read. If in doubt, don’t send it Upfront if something has gone wrong, apologise if at fault, and focus on fixing it
  10. 10. Planning and organisation Make time for planning Allocate realistic timescales for activities Build in checkpoints, milestones and controls to monitor performance against objectives Good timekeeping; diary management Remain flexible, anticipate change and adopt agile methodologies
  11. 11. Commercial awareness Understand the wider business significance of projects Be aware of key competitors without following blindly Look out for opportunities to acquire new clients Think how to grow existing clients Make continuous efficiency improvements Understand what needs to be done well now and what can be improved later Monitor media margins and delivery rates
  12. 12. Analytical reasoning Break down complex problems into component parts Understand root causes and strategic objectives to develop comprehensive solutions Anticipate obstacles and think ahead to next steps Draw appropriate conclusions from the information provided Set up effective experiments, think through any issues which may arise, and have a plan for what to do with the resulting data
  13. 13. Leadership Set and communicate the overall vision Establish the main tactical elements required to achieve the vision Be brave enough to hire people better than yourself Structured resource management Consult and involve the team in decision- making Lead by example Make time for leadership by delegating Constructively challenge the work of the team Keep the team up to date and informed
  14. 14. Innovation Embrace continuous evolution Try new techniques and technologies Not afraid to make mistakes Challenge traditional or established processes to make improvements Identify opportunities in the market and suggests ways of exploiting them Adopt lean start up philosophies such as minimum viable product
  15. 15. Networking Build your networks with clients and suppliers on relevant social media sites Develop credibility and gain trust from clients, suppliers, colleagues and partners Give before you take Keep abreast of latest news and developments in the industry Attend conferences and training sessions Promote Xelsion services and ideals Always be recruiting
  16. 16. Relationship management Demonstrate understanding of needs and anticipate them Contribute value beyond the immediate commercial relationship Be easy to reach and respond promptly Address concerns calmly and truthfully Follow issues through to resolution Realise importance of relationship longevity over short term difficulties
  17. 17. Knowledge Gain proficiency in core technical requirements Take responsibility for personal and professional development Set goals and objectives beyond what is expected Think what knowledge and skills will be needed in the future and plan to achieve them Remain current with developments in relevant fields Always be learning and teaching Become recognised as the expert on chosen topics by colleagues and partners
  18. 18. We want to respect and learn from all our colleagues
  19. 19. We try to hire well…
  20. 20. We won’t always get it right…
  21. 21. We don’t let poor performers take the place of top performers
  22. 22. Which person, if they told you they were leaving for a similar job at a peer company would you fight hard to keep at Xelsion?
  23. 23. Are these people valued highly and rewarded well?
  24. 24. We don’t measure people by how many hours they work or whether they are in the office
  25. 25. We measure people on the value they create
  26. 26. Time-tracking is about calibrating the Xelsion business model and charging clients appropriately; it isn’t to keep an eye on how many hours you work
  27. 27. Be open about interviewing with competitors and bring back information to benchmark rewards
  28. 28. Honesty always No one should be surprised by your views or position.
  29. 29. We don’t want to be arrogant, snobbish, gossipy, bullying or dishonest
  30. 30. Treat Xelsion money as if it were your own and always act in the business’ best interest. There is no other expenses policy.
  31. 31. We’re not building to sell we’re building to make an environment where we want to work and can do great work
  32. 32. What’s next?
  33. 33. Acknowledgements to employees, clients, peers, trailblazers, bloggers and journalists for their ongoing contribution (Netflix and Mark Suster’s ‘Both Sides of the Table’ are particular influences)

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