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5 Yammer Do's and Don'ts for Community Managers

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Do you have a Yammer community, but struggle to find ways to get people in your organization to use it? As you build out a Yammer community, you should think about including an internal community manager who excites and encourages others to use it while also maintaining the network’s overall well-being.

But what exactly does it take to make a great Yammer Community Manager? Here’s 5 Yammer strategy tips that will help shape the success of your Yammer communit​y.​​

For more great tips, tricks and strategies on Yammer, visit http://www.xelleration.com/Blogs.

Published in: Technology, Business
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5 Yammer Do's and Don'ts for Community Managers

  1. 1. 5 Yammer Do’s and Don’ts For Community Managers
  2. 2. Brought to you by: www.xelleration.com
  3. 3. A successful Yammer network isn’t born overnight, but with the help and care of a Community Manager, Yammer can help an organization work faster and more effectively than ever before.
  4. 4. 1. DON’T TRY TO DO EVERYTHING You are not a robot. Don’t burn yourself out by doing everything. Being too dependent on one person will only lead to failure. What happens if you're sick or go on vacation?
  5. 5. 1. DON’T TRY TO DO EVERYTHING By trying to do everything, you can't create a participatory environment. People will be afraid of engaging and will eventually leave the community.
  6. 6. 2. DO ENABLE OTHERS Educate others and model healthy community behaviors. Trust your influencers and allow people to rise to the challenge of helping grow the network. Acknowledge and nurture those first followers because they are essential to starting a movement and providing leadership.
  7. 7. 3. DON’T HAVE ALL THE ANSWERS ...But know where to get them! Having a solid understanding of trends, market forces, and superior knowledge of your company will help you have meaningful conversations with others.
  8. 8. 4. DO THINK LONG TERM Plan a Roadmap Network-wide adoption and engagement is a marathon, not a sprint. Don't get frustrated or give up if you don't see the engagement numbers right away, they will come with constant planning and encouragement.
  9. 9. Create a support network where people can go to help out others. 5. DO RECRUIT FROM ACROSS THE BUSINESS Strive for a team- centered culture and help other members make it their own. Guide executives to actively engage and spend at least 30 minutes per day responding to others Build trust by asking for small things first and bigger questions later.
  10. 10. Sources: https://about.yammer.com/success/wp-content/uploads/2013/08/Community-Playbook.pdf https://about.yammer.com/yammer-blog/success-strategies-for-internal-community-management/ http://www.astd.org/Publications/Blogs/Learning-Technologies-Blog/2013/11/Making-Your-Yammer-Community-Work https://about.yammer.com/yammer-blog/celebrate-community-manager-appreciation-day-with-tips-from-expert-community-managers/ Brought to you by: www.xelleration.com

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