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Deployit                     COACHCLUB USES DEPLOYIT
                                 FOR RELIABLE DEPLOYMENTS
                                 IN AN AGILE DEVELOPMENT
                                 ENVIRONMENT

                                 CoachClub is the first video website dedicated to sports coaching.
                                 A guaranteed availability of CoachClub’s website is an absolute must,
                                 since the website forms the key part in their solution.
                                 Having adopted the Agile software development methodology, frequent
                                 changes to the software behind the website occur. For handling the
                                 process of deploying these changes reliably, predictably and in-time,
                                 CoachClub selected Deployit as their deployment automation solution.


                                 Challenge
Challenges                       The challenges CoachClub faced were threefold,
• Very high demands on a         and related to quality of service, speed of change
  smooth deployment process
• Frequent deliveries of soft-   and costs.
  ware packages
• Budget constraints             Very high demands on a smooth
                                 deployment process
Solution                         Any B2C website needs to be available 24X7.
• CoachClub chose to inte-       Consisting of Web professionals, the technical
  grate Deployit directly into   team wanted to avoid unreliable, risky and chaotic
  their development work         deployments in order to be compliant with very
• Developers used Deployit’s
                                 strict Service Level Agreements (SLAs).
  plugin for Maven to create
  runbooks
• The Operations Department      Frequent deliveries of software packages
  used the runbooks to carry     CoachClub has decided to build its website by using Agile methodologies like Scrum, mainly
  out the deployments
                                 to reduce the time-to-market of new commercial offerings. This also required that deployments
                                 had to follow the same pace of software deliveries, resulting in updates to the CoachClub
Benefits                         website every 2 weeks.
• With Deployit, deployments
  are carried out twice a
                                 Budget constraints
  month and can be completed
  within 50 minutes              CoachClub is a young company, focusing on
• CoachClub is guaranteed        delivering high-quality services at a competing price   Based on my own experience,
  to upgrade their website       point. This means that they constantly keep a close          I knew that a classic
  without any downtime
• Investments in Deployit are
                                 eye on their own operational costs. CoachClub             solution, based on scripts
  earned back within 6 months    calculated that writing deployment scripts would        could not bring the guarantee
                                 be too expensive for them. The first estimates to
                                                                                          that our application deploy-
                                 do so was in the range of 10.000 euros.
                                 On top of that, having one operator busy 2 days         ments would be done in time
                                 per months following a complex guide would have          and in a predictable manner.
                                 costed another 5.000 Euros per year. The deploy-
                                 ment solution CoachClub had in mind had to fall
                                                                                           Stephane Coussement, CIO
                                 below this price point.
ABOUT COACHCLUB
  CoachClub is the first video
  website dedicated to tailor-made
  sports coaching. Launched by
  sports and health professionals,
  the site offers a personalized
  program to help internet users to
  practice their sport regularly.
  CoachClub offers a custom
  program for each user. Each
  customer enters his profile and
  personal goals as well as pre-
  ferred activities such as Aerobic,
  Body Sculpt, etc…
  CoachClub can be reached at
  www.coachclub.com.                   Solution
                                       CoachClub’s key requirements, used during the selection of their new deployment automation
                                       solution were:
                                       • Very high availability: deployments need to be carried out without any down-time of the website.
  ABOUT XEBIALABS                      • High speed: deployments are required to be completed within an hour.
  XebiaLabs is the leading provider
  of Deployment Automation solu-       • High predictability: the deployment process needs to follow the ITIL recommendations.
  tions. With its flagship product     A guiding principle of Scrum is to deliver fully operational software at the end of every sprint.
  Deployit, XebiaLabs automates
  Java EE deployments in an en-
                                       Therefore, CoachClub chose to integrate Deployit directly into their development work, by
  terprise environment. Deployit       using Deployit’s plugin for Maven. This allowed developers to design the deployments already in
  allows organizations to manage
  their middleware environments
                                       advance in so-called runbooks.
  by predictably executing and         At the end or every sprint, the Operation Department operators just had to select and use the
  automating their Java application
                                       runbooks created by the developers to carry out the deployments and upgrade the website
  deployments. XebiaLabs was
  founded in 2008, and currently       with the latest features.
  serves various customers around
  the world.
  Headquartered in the Nether-         Benefits
  lands, XebiaLabs is an interna-      CoachClub made a rough estimate that a scheduled downtime of their website for even one
  tional company with development
  and sales offices in the USA,        hour per month would amount to roughly 15,000 Euros annually. This amount does not yet
  France, Germany and India. In        reflect the loss in customer trust, the negative
  other countries, XebiaLabs works
  through a network of local repre-    impact on their corporate image and possible lost
  sentatives.                          opportunities due to unavailability of some of their
                                                                                                The ROI on Deployit
  For more information, please
  contact us or visit: www.xebial-     online services. Combined, these would probably      was realized within 6 months.
  abs.com.                             multiply the downtime costs by a factor 3 to 4.           We have chosen the
                                       By using Deployit, CoachClub can now guarantee            subscription model
                                       upgrades to their website without any downtime.
                                                                                                  because it fits our
                                       Deployments are carried out 2 times a month, and
                                       generally are completed within 50 minutes. The       investment capabilities better.
                                       investments in Deployit were earned back within a
                                       6 months’ period.                                         Benoît Pharisien, CFO




XebiaLabs B.V., Utrechtseweg 49, 1213 TL Hilversum, The Netherlands, www.xebialabs.com, P +31 35-6729067, F +31 35-5381922.

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CoachClub deployment automation customer case

  • 1. Deployit COACHCLUB USES DEPLOYIT FOR RELIABLE DEPLOYMENTS IN AN AGILE DEVELOPMENT ENVIRONMENT CoachClub is the first video website dedicated to sports coaching. A guaranteed availability of CoachClub’s website is an absolute must, since the website forms the key part in their solution. Having adopted the Agile software development methodology, frequent changes to the software behind the website occur. For handling the process of deploying these changes reliably, predictably and in-time, CoachClub selected Deployit as their deployment automation solution. Challenge Challenges The challenges CoachClub faced were threefold, • Very high demands on a and related to quality of service, speed of change smooth deployment process • Frequent deliveries of soft- and costs. ware packages • Budget constraints Very high demands on a smooth deployment process Solution Any B2C website needs to be available 24X7. • CoachClub chose to inte- Consisting of Web professionals, the technical grate Deployit directly into team wanted to avoid unreliable, risky and chaotic their development work deployments in order to be compliant with very • Developers used Deployit’s strict Service Level Agreements (SLAs). plugin for Maven to create runbooks • The Operations Department Frequent deliveries of software packages used the runbooks to carry CoachClub has decided to build its website by using Agile methodologies like Scrum, mainly out the deployments to reduce the time-to-market of new commercial offerings. This also required that deployments had to follow the same pace of software deliveries, resulting in updates to the CoachClub Benefits website every 2 weeks. • With Deployit, deployments are carried out twice a Budget constraints month and can be completed within 50 minutes CoachClub is a young company, focusing on • CoachClub is guaranteed delivering high-quality services at a competing price Based on my own experience, to upgrade their website point. This means that they constantly keep a close I knew that a classic without any downtime • Investments in Deployit are eye on their own operational costs. CoachClub solution, based on scripts earned back within 6 months calculated that writing deployment scripts would could not bring the guarantee be too expensive for them. The first estimates to that our application deploy- do so was in the range of 10.000 euros. On top of that, having one operator busy 2 days ments would be done in time per months following a complex guide would have and in a predictable manner. costed another 5.000 Euros per year. The deploy- ment solution CoachClub had in mind had to fall Stephane Coussement, CIO below this price point.
  • 2. ABOUT COACHCLUB CoachClub is the first video website dedicated to tailor-made sports coaching. Launched by sports and health professionals, the site offers a personalized program to help internet users to practice their sport regularly. CoachClub offers a custom program for each user. Each customer enters his profile and personal goals as well as pre- ferred activities such as Aerobic, Body Sculpt, etc… CoachClub can be reached at www.coachclub.com. Solution CoachClub’s key requirements, used during the selection of their new deployment automation solution were: • Very high availability: deployments need to be carried out without any down-time of the website. ABOUT XEBIALABS • High speed: deployments are required to be completed within an hour. XebiaLabs is the leading provider of Deployment Automation solu- • High predictability: the deployment process needs to follow the ITIL recommendations. tions. With its flagship product A guiding principle of Scrum is to deliver fully operational software at the end of every sprint. Deployit, XebiaLabs automates Java EE deployments in an en- Therefore, CoachClub chose to integrate Deployit directly into their development work, by terprise environment. Deployit using Deployit’s plugin for Maven. This allowed developers to design the deployments already in allows organizations to manage their middleware environments advance in so-called runbooks. by predictably executing and At the end or every sprint, the Operation Department operators just had to select and use the automating their Java application runbooks created by the developers to carry out the deployments and upgrade the website deployments. XebiaLabs was founded in 2008, and currently with the latest features. serves various customers around the world. Headquartered in the Nether- Benefits lands, XebiaLabs is an interna- CoachClub made a rough estimate that a scheduled downtime of their website for even one tional company with development and sales offices in the USA, hour per month would amount to roughly 15,000 Euros annually. This amount does not yet France, Germany and India. In reflect the loss in customer trust, the negative other countries, XebiaLabs works through a network of local repre- impact on their corporate image and possible lost sentatives. opportunities due to unavailability of some of their The ROI on Deployit For more information, please contact us or visit: www.xebial- online services. Combined, these would probably was realized within 6 months. abs.com. multiply the downtime costs by a factor 3 to 4. We have chosen the By using Deployit, CoachClub can now guarantee subscription model upgrades to their website without any downtime. because it fits our Deployments are carried out 2 times a month, and generally are completed within 50 minutes. The investment capabilities better. investments in Deployit were earned back within a 6 months’ period. Benoît Pharisien, CFO XebiaLabs B.V., Utrechtseweg 49, 1213 TL Hilversum, The Netherlands, www.xebialabs.com, P +31 35-6729067, F +31 35-5381922.