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Boutiques, Shopping Malls and           Specialist Shops(or put your content where the users are, not where you are)     A...
boutiques may belovely and give you  more control, but they can be out of  the way, and less  people visit them
shopping malls – not                so nice.  But a lot, a lot more    people visit themand you can still have      your s...
for digital contentprojects, we can’t    rely simply on building our own         boutiques
we need to put our     content in the    shopping malls   everyone visits.    what are they?
obviouslyEvery content projectmust must must get      How to do it:their metadata /        Maximising Onlinewebpages on to...
Flickr Commons now used by 56 major culturalinstitutions.“View statistics on the first batch of imageuploads exceeded the ...
Over 40 organisations                        signed up to give                        content on Wikimedia                ...
Within the educational    / cultural heritage      centre, there are        plenty of other  significant shopping         ...
Digital Public Space
but do shopping mallsreally have all the specialist          requirements that           customers need? sometimes shoppin...
but with digital content, how canwe appeal to every singlecustomer need ... ? E.g. of  • undergraduates  • historians  • d...
we can’t.but we can allow themto build their ownspecialist shops whichcontain our content
Search Results for ‘Wooden                      Door’   The Victoria and  Albert API allows  queries to be runover their m...
The ‘Wall of Images’ is an independent searchinterface over the V and A collections.
Using APIs allows youto expose yourcontent on the web,without having tobuild an interface.Others can build.
Locating London’s Pastuses API technology to‘mash-up’ data onearly Modern London
Plague deaths in London on 1665, mapped on to John Roque’s map of London1746. Locating London’s Past (launches December 20...
we also need toremember the various ways people travel to     these boutiques,  malls and specialist                shops
users don’t just travel to  content by desktop PC, but    via smartphones, tablets, apps, ebooks ... (and also via        ...
A documentary cartoon for the iPad, Operation Ajax is about US /Iranian history and incorporates digitised historical docu...
The British Librarys iPhone App Royal Manuscripts: TheGenius of Illumination delivers 58 of it digitisedmanuscripts
The University of Manchester is creating an‘augmented reality’ app that gives users extrainformation when the smartphone i...
Faber & Faber’s iPad version of The Waste Landincludes readings, performances, notes , and theoriginal digitised manuscript
For universities andcultural heritage bodies    with digital content,    putting our content     elsewhere requires practi...
starting with ...          • Ensuring content is  harvestable by Google – andthat technical infrastructure is             ...
But for the content to be           properly reused and     redisplayed then staff areneeded to constantly recurate    the...
This is an ongoing process  that requires commitmentfrom an institution, and also    skills in communications,       licen...
But if we want our content to  travel in different ways and        users to visit own our  boutiques, but also others’shop...
ReferencesParis boutiques 19,11,08 011 - www.flickr.com/photos/aparis/3047260751/Bondi Junction Shopping Mall - http://www...
Boutiques, Shopping Malls and Specialist Shops
Boutiques, Shopping Malls and Specialist Shops
Boutiques, Shopping Malls and Specialist Shops
Boutiques, Shopping Malls and Specialist Shops
Boutiques, Shopping Malls and Specialist Shops
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Boutiques, Shopping Malls and Specialist Shops

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Boutiques, Shopping Malls and Specialist Shops (or put your digital content where the users are, not where you are)

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Boutiques, Shopping Malls and Specialist Shops

  1. 1. Boutiques, Shopping Malls and Specialist Shops(or put your content where the users are, not where you are) Alastair Dunning, @alastairdunning JISC Programme Manager Presentation to JISC Content Advisory Group, 25th October 2011
  2. 2. boutiques may belovely and give you more control, but they can be out of the way, and less people visit them
  3. 3. shopping malls – not so nice. But a lot, a lot more people visit themand you can still have your shop there
  4. 4. for digital contentprojects, we can’t rely simply on building our own boutiques
  5. 5. we need to put our content in the shopping malls everyone visits. what are they?
  6. 6. obviouslyEvery content projectmust must must get How to do it:their metadata / Maximising Onlinewebpages on to ResourceGoogle. JSTOR c.20% Effectiveness(?) growth when fulltext indexed byGoogle
  7. 7. Flickr Commons now used by 56 major culturalinstitutions.“View statistics on the first batch of imageuploads exceeded the entire previous year ofviews of the same images on the Powerhouse[Museum] website within five weeks”
  8. 8. Over 40 organisations signed up to give content on Wikimedia CommonsNot just about uploading digital objects. DerbyMuseum and Art Gallery worked with Wikipediafor one month’s activities (The Wright Challenge,QRCodes) and over 1,250 articles related to themuseum’s collections were added.
  9. 9. Within the educational / cultural heritage centre, there are plenty of other significant shopping malls
  10. 10. Digital Public Space
  11. 11. but do shopping mallsreally have all the specialist requirements that customers need? sometimes shopping malls don’t have everything ...
  12. 12. but with digital content, how canwe appeal to every singlecustomer need ... ? E.g. of • undergraduates • historians • design postgraduates • interested public(s) • archaeologists • and plenty more ...
  13. 13. we can’t.but we can allow themto build their ownspecialist shops whichcontain our content
  14. 14. Search Results for ‘Wooden Door’ The Victoria and Albert API allows queries to be runover their museum collection
  15. 15. The ‘Wall of Images’ is an independent searchinterface over the V and A collections.
  16. 16. Using APIs allows youto expose yourcontent on the web,without having tobuild an interface.Others can build.
  17. 17. Locating London’s Pastuses API technology to‘mash-up’ data onearly Modern London
  18. 18. Plague deaths in London on 1665, mapped on to John Roque’s map of London1746. Locating London’s Past (launches December 2011)
  19. 19. we also need toremember the various ways people travel to these boutiques, malls and specialist shops
  20. 20. users don’t just travel to content by desktop PC, but via smartphones, tablets, apps, ebooks ... (and also via OERs, lectures,presentations, bibliographies, ...)
  21. 21. A documentary cartoon for the iPad, Operation Ajax is about US /Iranian history and incorporates digitised historical documentsfrom the CIA
  22. 22. The British Librarys iPhone App Royal Manuscripts: TheGenius of Illumination delivers 58 of it digitisedmanuscripts
  23. 23. The University of Manchester is creating an‘augmented reality’ app that gives users extrainformation when the smartphone is held next to theoriginal special collections object (in this case copies ofDante’s Divine Comedy)
  24. 24. Faber & Faber’s iPad version of The Waste Landincludes readings, performances, notes , and theoriginal digitised manuscript
  25. 25. For universities andcultural heritage bodies with digital content, putting our content elsewhere requires practices, policies andtechnical infrastructure
  26. 26. starting with ... • Ensuring content is harvestable by Google – andthat technical infrastructure is amenable to that • Exposing content via clear, well-documented APIs • Clear licensing conditions
  27. 27. But for the content to be properly reused and redisplayed then staff areneeded to constantly recurate the content and create thelinks with the shopping malls, specialists and transporters
  28. 28. This is an ongoing process that requires commitmentfrom an institution, and also skills in communications, licensing and business planning, amongst other things
  29. 29. But if we want our content to travel in different ways and users to visit own our boutiques, but also others’shopping malls and specialist shops, such strategies are essential to implement ... or else ...
  30. 30. ReferencesParis boutiques 19,11,08 011 - www.flickr.com/photos/aparis/3047260751/Bondi Junction Shopping Mall - http://www.flickr.com/photos/charliebrewer/67838081Signs.ArtsDistrict.Hyattsville.MD.12apr06 - http://www.flickr.com/photos/perspective/280434807The Psychic Piglet - http://www.flickr.com/photos/nicecupoftea/3048662972/Specialist Shop (Spank the Monkey) -http://www.flickr.com/photos/jonf/3485449181Specialist tobacconist (The Black Swan Shoppe) - http://www.flickr.com/photos/phillip/3323236821/Glasgow Tube - http://www.flickr.com/photos/julio_/26051929/Bicycle - http://www.flickr.com/photos/paukrus/4093835537/Bus - http://vads.ac.uk/large.php?uid=59564&sos=530 Years On (Car) - http://vads.ac.uk/large.php?uid=113826&sos=10Nostalgias not what it used to be - http://www.flickr.com/photos/marcemarc/3556778601

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