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Marketing professional services

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Accountants and solicitors would traditionally have shied away from marketing their services, and many would have felt that marketing activity was beneath them or even is some way “dirty. The reality is that the professions are feeling the economic downturn as much as any other sector, and marketing professional services is more necessary relevant now than it has ever been. This presentation looks at the basics of marketing as it applies to professional services. and

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Marketing professional services

  1. 1. Marketing Professional Services Helen Cousins for Interim Managers Group2011 © Copyright Helen Cousins, Xcel Business Solutions 2011
  2. 2. Business Development Strategy15.12.11 2
  3. 3. Building a Business People, not technology, build businesses. Nothing will change that.15.12.11 3
  4. 4. Marketing is Essential “The purpose of business is to create and keep a customer.” Peter Drucker (1909 – 2005)15.12.11 4
  5. 5. Marketing is Essential No No No Clients? Value Business15.12.11 5
  6. 6. A fine line: Self Employed vs. Unemployed 15.12.11 6
  7. 7. A fine line: Self Employed vs. Unemployed 15.12.11 7
  8. 8. Self Employed vs. Unemployed15.12.11 8
  9. 9. Marketing 36515.12.11 9
  10. 10. Websites need Marketing Source: Primary Position. SEO15.12.11 10
  11. 11. Social Media are not a Strategy15.12.11 11
  12. 12. Sales Are NOT Dirty15.12.11 12
  13. 13. Sales Are NOT Dirty15.12.11 13
  14. 14. Everybody is in Sales15.12.11 14
  15. 15. Networking Offline15.12.11 15
  16. 16. Networking Online15.12.11 16
  17. 17. Networking Online  People15.12.11 17
  18. 18. Building Your Business15.12.11 18
  19. 19. Be Excellent Business needs to work. Technology can’t fix broken business models.15.12.11 19
  20. 20. Build a Reputation15.12.11 20
  21. 21. Be memorable15.12.11 21
  22. 22. Build a Network15.12.11 22
  23. 23. Leverage Your Skills15.12.11 23
  24. 24. Be Employable15.12.11 24
  25. 25. Thank You Questions?15.12.11 25
  26. 26. Connect with Xcel Business Solutions Helen Cousins Please introduce yourself if you send a LinkedIn request, as I only connect with people on LinkedIn that I know in the real world 15.12.11 26

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