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GAMES PASSPORT
- GAME MONETIZATION PLATFORM -
GAMES PASSPORT BY MEDIASTAY
BUSINESS MODEL




  PLAY                   COMPETE                       WIN                      SHARE

  Games Passport is a network of casual game websites, with 25 million players and which
  takes an innovative approach to game monetization.

  Contrary to traditional game portals, each one of the games in the network have a
  dedicated website and where the platform directly handles all user acquisition (sourcing
  traffic, end user registration, activation) and monetization (advertisements,
  microtransactions, loyalty programs). It is is a prime platform for game developers and
  publishers seeking a new distribution channel and revenue stream.

  Games Passport is run by Mediastay, a performance marketing company which
  objective is to help game developers acquire and monetize traffic.

  The company has over 80 employees in Paris, Brussels, San Francisco and Sao Paolo.

  2010 sales: 18M€.

                                                                                         3
BECOME PART OF GAMES PASSPORT

      HOW CAN WE WORK TOGETHER? BECOME PART OF THE GAMES PASSPORT…



      1   Plug your games to the Games Passport platform



      2   We deal with member acquisition



      3   We supply monetization tools



      4   We manage loyalty programs



      5   We have got the back office to support you



               …AND INCREASE SIGNIFICATLY YOUR GAME REVENUES



                                                                     4
1   PLUG YOUR GAMES TO OUR API

We give you access to the back-office, all necessary technical documentation and our API




                                                                                       5
2     WE DEAL WITH MEMBER ACQUISITION
Sources for player acquisition:




                                                                         +500.000 new
                                                                       players acquired
                                                                          last month!




         Cross promotion amongst our network of 25 million players with marketing campaigns
         and a tool bar on top of each game




         Our partner network:




                                                                           And more...    6
3     WE SUPPLY MONETIZATION TOOLS
                                                                      Validation click
                           PLAY FOR FREE…                                                    Coregmatch


    Validation click: at the end of each game the player has
    to click on a advertisement banner in order to have his
    points recorded
                                                             Emails
    Advertisment on display (various locations available)                                Offermatch


    Targeted emails (CRM tools available)

    OfferMatch: sponsor based payment solution

                                                                 Daily Deals
    Couponing: special deals targeting active members only

    Targeted daily deals

    Coregistration post inscription with Coregmatch

Our advertising clients:



                                                                        And more...                   7
3     WE SUPPLY MONETIZATION TOOLS (CONT.)

                            … OR PAY TO PLAY

GamesPassport offers various payment tools adapted to every player

    Paypal et Moneybookers e-wallets

    « Clic and pay »: credit card numbers are registered by our
    partner Banks

    SMS+ for smaller transactions using text messages

    Pre-paid cards

    Direct billing with Internet

    Coming soon: mobile payment with Mobile Plus



Thanks to our numerous monetization assets we guarantee very good
          ROI on all players, even those who do not want to pay


                                                                     8
4    WE MANAGE LOYALTY PROGRAMS


    The store. Players cumulate points during the game. These points are
    redeemable for prizes

    Rankings. Thanks to their scores they can win tournaments and earn
    money or vouchers

    Special prizes. On the websites or through Facebook pages, we
    organize on a regular basis special operations to entertain members and
    increase their loyalty through new contests



       Members can entertain themselves and win at the same time !




                                                                              9
5   DASHBOARD TO TRACK AND OPTIMIZE




                                      10
GAMES PASSPORT IN ACTION
EXAMPLE OF GAMEPLAY WITH DIVINITIZ




 1. Login and registration page     2. Coregistration when it is a first    3. The player gets one or
                                         time user and deal of the          several free games per day
                                          day when recurrent user              or week (Freemium)




  6. Player can buy more credits     5. In Freemium mode the               4. Games can be against the
         and / or purchase items        player has to click on a                  clock or per level
                                         advertising banner to
                                         validate time or level                                        12
Check out: fr.divinitiz-lejeu.com
ONE SINGLE SIGN UP

One single sign up – no need for multiple accounts   Tool bar : 25 million players and dozens
     to play the other games in the network                 of games in the network




                                                                                         13
GREAT CASUAL GAMES FOR THE PLAYERS
Free credits every day to play different strategy,   Social features
     puzzle, quiz games and much more…




                                                                       14
PLAYERS CAN WIN TONS OF PRIZES




                                   While playing
                                 the players earn
                                 points that they
                                 can redeem for
                                   tons of prizes
    Players enter
tournaments to earn
 money or vouchers                        15
VARIOUS MICROTRANSACTION OPTIONS
 Additional credits can be purchased via credit card, sms+, telephone, direct billing, paypal…




              Players can get their credits sponsored thanks to our proprietary Offerwall
                                                                                            16
NETWORK OF CASUAL GAMES




                          17
OUR PARTNERSHIP
NEW REVENUE CHANNEL FOR YOUR GAME

          Unlimited      Freemium      Premium, full download and
         Basic games   Items selling    in-game purchase model




  Your                                                         Your
 Game                                                         Game




            Free       Freemium                Premium                19
GAME MONETIZATION PLATFORM




                             20
KEY SELLING POINTS AND GENERAL INFORMATION
  URL:
         Depends on availability but should be easy to remember
         We are in charge of the registration and you own the domain name.

  GRAPHIC:
     Everything can be customized graphically (but the place of every element is defined
     and cannot be changed)

  REPORTING:
     Monthly report with turnover generated by the game, number of unique players,
     number of free games played, number of paid games played and number of new
     members

  MARKETING AND ADVERTISING:
     We deal with marketing, member acquisition and advertising thanks to our extensive
     lead generation know how and network of business partners

  THREE WAYS OF WORKING TOGETHER:
      We give you all the technical specifications and you adapt the game and the
      graphics
      You have the game – either we, you or a third party studio adapts the game and
      the graphics
      You have the concept – we develop the game and adapt the graphics to fit the
      platform                                                                     21
ADDITIONAL INFORMATION
AMBITIOUS 12-YEAR ACHIEVEMENTS




                                                                                     8

                                                                                         2012
                                                                             7           São Paolo Office

                                                                                 2011-2012
                                                                      6          New Monetization tools

                                                                           2011
                                                             5             15 million euros funding
                                                                  2008 & 2010
                                                  4               Acquisitions

                                                      2007-2011
                                    3
                                                      Product Expansion
                        2               2007
                                        International Expansion
   1                       2004
       2001                Lead Generation Expertise
       Launch of first casual game
                                                                                                  23
CONTACT



                                    Christine Filbien
                   Business Development Manager Games Passport
                                 Tel: +33 1 55 46 96 99
                            Email: cfilbien@mediastay.com




       Mediastay Paris                Mediastay USA           Mediastay Belgium
  45, Rue Jean Jaurès 92300           350 Sansome St          203 avenue Louise
        Levallois Perret         San Francisco, 94104, CA        1050 Brussels
            France                     United States               Belgium

   Tél: +33 (0)1 55 46 92 00     Phone : +1 (415) 983-0346   Phone : +32 2640 27 01
   Fax: +33 (0)1 47 56 18 87      Fax : +1 (415) 449-3432     Fax : +32 2416 66 27




                               www.gamespassport.com                                  24

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Games passport - Global presentation

  • 1. GAMES PASSPORT - GAME MONETIZATION PLATFORM -
  • 2. GAMES PASSPORT BY MEDIASTAY
  • 3. BUSINESS MODEL PLAY COMPETE WIN SHARE Games Passport is a network of casual game websites, with 25 million players and which takes an innovative approach to game monetization. Contrary to traditional game portals, each one of the games in the network have a dedicated website and where the platform directly handles all user acquisition (sourcing traffic, end user registration, activation) and monetization (advertisements, microtransactions, loyalty programs). It is is a prime platform for game developers and publishers seeking a new distribution channel and revenue stream. Games Passport is run by Mediastay, a performance marketing company which objective is to help game developers acquire and monetize traffic. The company has over 80 employees in Paris, Brussels, San Francisco and Sao Paolo. 2010 sales: 18M€. 3
  • 4. BECOME PART OF GAMES PASSPORT HOW CAN WE WORK TOGETHER? BECOME PART OF THE GAMES PASSPORT… 1 Plug your games to the Games Passport platform 2 We deal with member acquisition 3 We supply monetization tools 4 We manage loyalty programs 5 We have got the back office to support you …AND INCREASE SIGNIFICATLY YOUR GAME REVENUES 4
  • 5. 1 PLUG YOUR GAMES TO OUR API We give you access to the back-office, all necessary technical documentation and our API 5
  • 6. 2 WE DEAL WITH MEMBER ACQUISITION Sources for player acquisition: +500.000 new players acquired last month! Cross promotion amongst our network of 25 million players with marketing campaigns and a tool bar on top of each game Our partner network: And more... 6
  • 7. 3 WE SUPPLY MONETIZATION TOOLS Validation click PLAY FOR FREE… Coregmatch Validation click: at the end of each game the player has to click on a advertisement banner in order to have his points recorded Emails Advertisment on display (various locations available) Offermatch Targeted emails (CRM tools available) OfferMatch: sponsor based payment solution Daily Deals Couponing: special deals targeting active members only Targeted daily deals Coregistration post inscription with Coregmatch Our advertising clients: And more... 7
  • 8. 3 WE SUPPLY MONETIZATION TOOLS (CONT.) … OR PAY TO PLAY GamesPassport offers various payment tools adapted to every player Paypal et Moneybookers e-wallets « Clic and pay »: credit card numbers are registered by our partner Banks SMS+ for smaller transactions using text messages Pre-paid cards Direct billing with Internet Coming soon: mobile payment with Mobile Plus Thanks to our numerous monetization assets we guarantee very good ROI on all players, even those who do not want to pay 8
  • 9. 4 WE MANAGE LOYALTY PROGRAMS The store. Players cumulate points during the game. These points are redeemable for prizes Rankings. Thanks to their scores they can win tournaments and earn money or vouchers Special prizes. On the websites or through Facebook pages, we organize on a regular basis special operations to entertain members and increase their loyalty through new contests Members can entertain themselves and win at the same time ! 9
  • 10. 5 DASHBOARD TO TRACK AND OPTIMIZE 10
  • 12. EXAMPLE OF GAMEPLAY WITH DIVINITIZ 1. Login and registration page 2. Coregistration when it is a first 3. The player gets one or time user and deal of the several free games per day day when recurrent user or week (Freemium) 6. Player can buy more credits 5. In Freemium mode the 4. Games can be against the and / or purchase items player has to click on a clock or per level advertising banner to validate time or level 12 Check out: fr.divinitiz-lejeu.com
  • 13. ONE SINGLE SIGN UP One single sign up – no need for multiple accounts Tool bar : 25 million players and dozens to play the other games in the network of games in the network 13
  • 14. GREAT CASUAL GAMES FOR THE PLAYERS Free credits every day to play different strategy, Social features puzzle, quiz games and much more… 14
  • 15. PLAYERS CAN WIN TONS OF PRIZES While playing the players earn points that they can redeem for tons of prizes Players enter tournaments to earn money or vouchers 15
  • 16. VARIOUS MICROTRANSACTION OPTIONS Additional credits can be purchased via credit card, sms+, telephone, direct billing, paypal… Players can get their credits sponsored thanks to our proprietary Offerwall 16
  • 17. NETWORK OF CASUAL GAMES 17
  • 19. NEW REVENUE CHANNEL FOR YOUR GAME Unlimited Freemium Premium, full download and Basic games Items selling in-game purchase model Your Your Game Game Free Freemium Premium 19
  • 21. KEY SELLING POINTS AND GENERAL INFORMATION URL: Depends on availability but should be easy to remember We are in charge of the registration and you own the domain name. GRAPHIC: Everything can be customized graphically (but the place of every element is defined and cannot be changed) REPORTING: Monthly report with turnover generated by the game, number of unique players, number of free games played, number of paid games played and number of new members MARKETING AND ADVERTISING: We deal with marketing, member acquisition and advertising thanks to our extensive lead generation know how and network of business partners THREE WAYS OF WORKING TOGETHER: We give you all the technical specifications and you adapt the game and the graphics You have the game – either we, you or a third party studio adapts the game and the graphics You have the concept – we develop the game and adapt the graphics to fit the platform 21
  • 23. AMBITIOUS 12-YEAR ACHIEVEMENTS 8 2012 7 São Paolo Office 2011-2012 6 New Monetization tools 2011 5 15 million euros funding 2008 & 2010 4 Acquisitions 2007-2011 3 Product Expansion 2 2007 International Expansion 1 2004 2001 Lead Generation Expertise Launch of first casual game 23
  • 24. CONTACT Christine Filbien Business Development Manager Games Passport Tel: +33 1 55 46 96 99 Email: cfilbien@mediastay.com Mediastay Paris Mediastay USA Mediastay Belgium 45, Rue Jean Jaurès 92300 350 Sansome St 203 avenue Louise Levallois Perret San Francisco, 94104, CA 1050 Brussels France United States Belgium Tél: +33 (0)1 55 46 92 00 Phone : +1 (415) 983-0346 Phone : +32 2640 27 01 Fax: +33 (0)1 47 56 18 87 Fax : +1 (415) 449-3432 Fax : +32 2416 66 27 www.gamespassport.com 24