3. BUSINESS MODEL
PLAY COMPETE WIN SHARE
Games Passport is a network of casual game websites, with 25 million players and which
takes an innovative approach to game monetization.
Contrary to traditional game portals, each one of the games in the network have a
dedicated website and where the platform directly handles all user acquisition (sourcing
traffic, end user registration, activation) and monetization (advertisements,
microtransactions, loyalty programs). It is is a prime platform for game developers and
publishers seeking a new distribution channel and revenue stream.
Games Passport is run by Mediastay, a performance marketing company which
objective is to help game developers acquire and monetize traffic.
The company has over 80 employees in Paris, Brussels, San Francisco and Sao Paolo.
2010 sales: 18M€.
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4. BECOME PART OF GAMES PASSPORT
HOW CAN WE WORK TOGETHER? BECOME PART OF THE GAMES PASSPORT…
1 Plug your games to the Games Passport platform
2 We deal with member acquisition
3 We supply monetization tools
4 We manage loyalty programs
5 We have got the back office to support you
…AND INCREASE SIGNIFICATLY YOUR GAME REVENUES
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5. 1 PLUG YOUR GAMES TO OUR API
We give you access to the back-office, all necessary technical documentation and our API
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6. 2 WE DEAL WITH MEMBER ACQUISITION
Sources for player acquisition:
+500.000 new
players acquired
last month!
Cross promotion amongst our network of 25 million players with marketing campaigns
and a tool bar on top of each game
Our partner network:
And more... 6
7. 3 WE SUPPLY MONETIZATION TOOLS
Validation click
PLAY FOR FREE… Coregmatch
Validation click: at the end of each game the player has
to click on a advertisement banner in order to have his
points recorded
Emails
Advertisment on display (various locations available) Offermatch
Targeted emails (CRM tools available)
OfferMatch: sponsor based payment solution
Daily Deals
Couponing: special deals targeting active members only
Targeted daily deals
Coregistration post inscription with Coregmatch
Our advertising clients:
And more... 7
8. 3 WE SUPPLY MONETIZATION TOOLS (CONT.)
… OR PAY TO PLAY
GamesPassport offers various payment tools adapted to every player
Paypal et Moneybookers e-wallets
« Clic and pay »: credit card numbers are registered by our
partner Banks
SMS+ for smaller transactions using text messages
Pre-paid cards
Direct billing with Internet
Coming soon: mobile payment with Mobile Plus
Thanks to our numerous monetization assets we guarantee very good
ROI on all players, even those who do not want to pay
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9. 4 WE MANAGE LOYALTY PROGRAMS
The store. Players cumulate points during the game. These points are
redeemable for prizes
Rankings. Thanks to their scores they can win tournaments and earn
money or vouchers
Special prizes. On the websites or through Facebook pages, we
organize on a regular basis special operations to entertain members and
increase their loyalty through new contests
Members can entertain themselves and win at the same time !
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12. EXAMPLE OF GAMEPLAY WITH DIVINITIZ
1. Login and registration page 2. Coregistration when it is a first 3. The player gets one or
time user and deal of the several free games per day
day when recurrent user or week (Freemium)
6. Player can buy more credits 5. In Freemium mode the 4. Games can be against the
and / or purchase items player has to click on a clock or per level
advertising banner to
validate time or level 12
Check out: fr.divinitiz-lejeu.com
13. ONE SINGLE SIGN UP
One single sign up – no need for multiple accounts Tool bar : 25 million players and dozens
to play the other games in the network of games in the network
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14. GREAT CASUAL GAMES FOR THE PLAYERS
Free credits every day to play different strategy, Social features
puzzle, quiz games and much more…
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15. PLAYERS CAN WIN TONS OF PRIZES
While playing
the players earn
points that they
can redeem for
tons of prizes
Players enter
tournaments to earn
money or vouchers 15
16. VARIOUS MICROTRANSACTION OPTIONS
Additional credits can be purchased via credit card, sms+, telephone, direct billing, paypal…
Players can get their credits sponsored thanks to our proprietary Offerwall
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19. NEW REVENUE CHANNEL FOR YOUR GAME
Unlimited Freemium Premium, full download and
Basic games Items selling in-game purchase model
Your Your
Game Game
Free Freemium Premium 19
21. KEY SELLING POINTS AND GENERAL INFORMATION
URL:
Depends on availability but should be easy to remember
We are in charge of the registration and you own the domain name.
GRAPHIC:
Everything can be customized graphically (but the place of every element is defined
and cannot be changed)
REPORTING:
Monthly report with turnover generated by the game, number of unique players,
number of free games played, number of paid games played and number of new
members
MARKETING AND ADVERTISING:
We deal with marketing, member acquisition and advertising thanks to our extensive
lead generation know how and network of business partners
THREE WAYS OF WORKING TOGETHER:
We give you all the technical specifications and you adapt the game and the
graphics
You have the game – either we, you or a third party studio adapts the game and
the graphics
You have the concept – we develop the game and adapt the graphics to fit the
platform 21