Cduniverse Case Study

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Cduniverse Case Study

  1. 1. E Biz Class <br />Studycase : www.cduniverse.com<br />By <br />GwenaelleDoceul<br />&<br />Xavier Monpoix<br />
  2. 2. Does CD UNIVERSE use Long Tail Model ? <br /><ul><li>www.cdunivers.com isusing the Long Tail model sinceitofferseither hits and non-hitsitems
  3. 3. For instance, the old British TV show «  a bit of Fry& Laurie » from the 80's isavailableat an attractive price. So are vynils by the american band « Queen »
  4. 4. Other programs are available, such as the affiliate program, allowingcustomers to getpaidwhileadvertisingwww.cduniverse.com</li></li></ul><li>CD UNIVERSE uses Long Tail Model: illustrations<br />
  5. 5. CD UNIVERSE uses Long Tail Model: illustrations<br />
  6. 6. CD UNIVERSE uses Long Tail Model: illustrations<br />
  7. 7. What problems does this specific business solve for:<br />Customers<br /><ul><li>Easyaccess to hard-to-find items
  8. 8. Availabilityalmostinstantaneous
  9. 9. Links to associatedproducts
  10. 10. Relatively good prices
  11. 11. Affiliate program to getpaid to advertize the site</li></li></ul><li>What problems does this specific business solve for:<br />Partners– Suppliers<br /><ul><li> Limited storagecosts
  12. 12. Giveawayoldfashionproductswhichmightbedifficult to sell in regularretail stores
  13. 13. Attractcustomersseeking non hit items
  14. 14. Partnersgetpublicityfromtheirposted ad</li></li></ul><li>What problems does this specific business solve for:<br />Owners– Investors<br /><ul><li> Free advertisementthanks to the « affiliate program »
  15. 15. Federate people around a commoninterest in odlerproducts
  16. 16. Engenderloyaltyfromcustomers by offeringscarceproducts</li>

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