Deep neural networks have revolutionized the data analytics scene by improving results in several and diverse benchmarks with the same recipe: learning feature representations from data. These achievements have raised the interest across multiple scientific fields, especially in those where large amounts of data and computation are available. This change of paradigm in data analytics has several ethical and economic implications that are driving large investments, political debates and sounding press coverage under the generic label of artificial intelligence (AI). This talk will present the fundamentals of deep learning through the classic example of image classification, and point at how the same principal has been adopted for several tasks. Finally, some of the forthcoming potentials and risks for AI will be pointed.