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Smart Partner Development Services


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Lemon has developed a global approach to make you grow through channel partners. We, as an international sales company, know that you need to cover all aspects of your sales channel strategy to achieve consistent and sustainable results at short, mid and long term.
Therefore, we can help you at every point of your development, from define your business strategy, grow in new markets recruiting the best in class partners that suits your needs and leverage your current partner structure, training and coaching your team and partners and providing them a professional sales organization to help them maximize their sales at short term.

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Smart Partner Development Services

  1. 1. SmartPartnerDevelopment<br /><br />
  2. 2. 2<br />Lemon<br />
  3. 3. 3<br />We develop your current partnersor We recruit new partnersand We manage them for you<br />In 2011, the partners we have recruited will bring €70M to our Clients<br />
  4. 4. 4<br />Start anywhere<br />End everywhere<br />15 Client Executives across EMEA+ central Sales Center team in Barcelona<br />
  5. 5. 3 vitamins to help you grow<br />5<br />
  6. 6. 6<br />BusinessStrategy<br />PartnerRecruitment<br />PartnerDevelopment<br />Flat Fee + Recruitment based commission<br />Flat Fee + Revenuebased commission<br />Flat Fee<br />
  7. 7. 7<br />Distribution Framework<br />Set up or validate relevant channel strategy<br />Define contractual framework<br />Channel Marketing strategy<br />Business <br />Strategy<br />Training<br />Channel Management training for IT Vendors<br />Cloud Computing Transformation Lab for VARs<br />200 Companies trained in 2010 across EMEA<br />Benchmarking / Coaching<br />Channel Performance benchmarking<br />Channel Management coaching<br />Channel Capability Enhancement<br />
  8. 8. 8<br />Channel Startup<br />Recruitment of an initial set of partners to test the indirect model and value the Company<br />Recruitment of limited and dedicated partners to expand international presence<br />Partner<br />Recruitment<br />Channel Expansion<br />Recruit channel partners that will facilitate business diversification (VOIP/IT, Licence/SaaS, Large Enterprise/SMB,...)<br />Grow the business in emerging geographies<br />Alternative Channel<br />Identify and recruit new categories of partners, especially for Cloud Computing (Vertical Channel, Back-end/Front-end partnership, Hubbing,...)<br />
  9. 9. 9<br />Sales Intelligence Set up<br />Senior Sales Consultant Profile<br />Identify programmable business rules and data needed to detect sales opportunities<br />Design and set up required sales tools<br />Partner<br />Development<br />Database Profiling<br />Profiler (sales hunter profile)<br />Traces each partner customer database to obtain specific information to build an intelligent and vertical CRM<br />Sales Generation<br />Tele Account Manager (sales farmer profile)<br />CRM qualifies leads applying business rules and assigning an specific quotation and sales person<br />Sales Person follow-up opportunities and close sales<br />
  10. 10. 10<br />Cloudy Channels<br />Business & Strategic Expertise<br />Specific Channel Framework<br />Dedicated Channel Training<br />Compliant Partners Identification & Recruitment<br />Delivery Platform<br />
  11. 11. 11<br />
  12. 12. Europe + 34 902 013 942USA + 1 650 488<br />