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Science dissemination 2.0: Social media for researchers (MTM-MSc 2021)

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Science dissemination 2.0: Social media for researchers (MTM-MSc 2021)

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In this workshop (Master in Translational Medicine-MSc, University of Barcelona's Faculty of Medicine-Hospital Clínic, 12 May 2021) I summarised the benefits which can be gained from use of social media (specially blogs,Twitter and other networks and repositories) to support research activities, and I provided examples of these innovative emerging socialnetwork sites as tools for scientific communication, as well as resources to increase the diffusion, visibility and impact of the scientific production. Structure of the lecture: Introduction,The digital revolution, Altmetrics, Open science, Active listening, Blogging, Microblogging (Twitter), Professional networking, Sharing, Health 2.0, Digital identity building, References to deepen and Conclusions.

In this workshop (Master in Translational Medicine-MSc, University of Barcelona's Faculty of Medicine-Hospital Clínic, 12 May 2021) I summarised the benefits which can be gained from use of social media (specially blogs,Twitter and other networks and repositories) to support research activities, and I provided examples of these innovative emerging socialnetwork sites as tools for scientific communication, as well as resources to increase the diffusion, visibility and impact of the scientific production. Structure of the lecture: Introduction,The digital revolution, Altmetrics, Open science, Active listening, Blogging, Microblogging (Twitter), Professional networking, Sharing, Health 2.0, Digital identity building, References to deepen and Conclusions.

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Science dissemination 2.0: Social media for researchers (MTM-MSc 2021)

  1. 1. Master in Translational Medicine-MSc University of Barcelona, 12/5/2021 Science dissemination 2.0 Social media for researchers Xavier Lasauca i Cisa @xavierlasauca
  2. 2. SOCIAL MEDIA ACTIVITY OF MTM 2021 STUDENTS • Students: 13 • Answers: 9 8 8 0 7 1 7
  3. 3. #MTMSD20 #socialmedia4researchers
  4. 4. Source: Anurag Acharya
  5. 5. • Introduction • Feedly • Blogging • Twitter • Networking • Sharing • Health 2.0 • Digital identity building • Further reading • Questions time Structure of the session
  6. 6. • To get new information • To increase the impact and visibility of research papers • To engage with fellow researchers and meet new collaborators • To improve a researcher's public profile, build your on line reputation and thus competitiveness • As part of the research process Using social media can be really beneficial… https://www.flickr.com/photos/mkhmarketing/8540717756
  7. 7. https://www.flickr.com/photos/67623309@N07/6286036061 Overview
  8. 8. https://www.cartoonstock.com/cartoonview.asp?catref=mmcn225 The homo mobilis!
  9. 9. Future is mobile.
  10. 10. Universal Synchronous Private Asynchronous
  11. 11. http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711
  12. 12. A researcher 2.0 thinks it’s important…
  13. 13. Source: Percepción Social de la Ciencia y la Tecnología en España 2018. FECYT.
  14. 14. The New Scientist.
  15. 15. “COVID-19 will be remembered for many things, including the pandemic that changed science communication. Much of the effect was positive. Outstanding epidemiologists, virologists, and public health experts became household names as they talked about the pandemic through mainstream media and social platforms. “ Science 16 Apr 2021: Vol. 372, Issue 6539, pp. 217 DOI: 10.1126/science.abi9363
  16. 16. Altmetrics
  17. 17. • Authors should be able to see the attention that their articles are receiving in real-time, and what people are saying about their work. • Researchers should be able to see which recent research their peers think is interesting. • Publishers should be able to show authors, readers and their own internal teams the conversations surrounding their content.
  18. 18. https://www.altmetric.com/top100/2020/?subject=Medical+and+Health+Sciences&details=77676422
  19. 19. Why are many researchers beginning to embrace altmetrics? • Track the dissemination of research beyond academia • Show the attention, reception, and response to a published work prior to it being cited • Can be applied to non-traditional research outputs like data- sets and blog posts • Show research impact in real-time — scholars and journals don’t have to wait for their score to be released, like in the Journal Citation Reports Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of scholarly discourse
  20. 20. • Adams J, Loach T. (2015). Altmetric mentions and the communication of medical research. • Maggio LA, Leroux T, Meyer HS, Artino AR. (2018). Exploring the relationship between altmetrics and traditional measures of dissemination in health professions education. • Wooldridge J, King MB. (2018). Altmetric scores: An early indicator of research impact. • Lemke S., Peters I., Mazarakis A. (2019, March 20). “If you use social media then you are not working” – How do social scientists perceive altmetrics and online forms of scholarly communication? [Blog post]. • Williams C. (2020, February 19). The altmetrics of Coronavirus – How research has shaped our understanding [Blog post]. • Ortiz-Torres E. A., Viamonte-Garrido Y. I (2021). Indicadores cienciométricos y altmétricos para la identificación de líderes científicos References about altmetrics
  21. 21. Open science Image: fosteropenscience.eu
  22. 22. “Be open, my friend.”
  23. 23. Publications + Research Data Accessible Reproducibility Reuse of results Transparency Visibility Impact Scientific progress
  24. 24. “Science is moving towards a greater openness, in terms of not just data but also publications, computer code and workflows. Yet researchers who are learning to navigate the open-science arena face a thicket of thorny issues. “ Nature 569, 445-447 (2019) doi: 10.1038/d41586-019-01506-x
  25. 25. https://tinyurl.com/H2020AGA
  26. 26. • Public Consultation: ‘Science 2.0’: Science in Transition. European Commission (EC). 2014 • Communicating EU research and innovation guidance for project participants. EC. 2014 • Emerging reputation mechanisms for scholars. EC. 2015 • Making Open Science a Reality. OECD. 2015 • Open Innovation, Open Science, Open to the World: a vision for Europe. EC. 2016 • Next generation metrics. EC. 2017 • Providing researchers with the skills and competencies they need to practice Open Science. EC. 2017 • Evaluation of research careers fully acknowledging Open Science practices. Rewards, incentives and/or recognition for researchers practicing Open Science. EC. 2017 • H2020 Programme. Guidance. Social media guide for EU funded R&I projects EC. 2018 • OSPP-REC. Open Science Policy Platform Recommendations. EC. 2018 • Indicator frameworks for fostering open knowledge practices in science and scholarship . EC. 2018 EU references about open science
  27. 27. • Open science: Sharing is caring, but is privacy theft?, David Mehler and Kevin Weiner. PLOS Neuro Community blog. 2018. • Qué es la ciencia abierta?, Lluís Anglada and Ernest Abadal. Anuario ThinkEPI, vol. 12. 2018. • Open science is all very well but how do you make it FAIR in practice?, Rachel Bruce and Bas Cordewener. JISC blog. 2018. • Mapping Open Science Tools, Lettie Y. Conrad. The Scholarly Kitchen blog. 2018. • Monográfico InfoDoc sobre Ciencia Abierta. Universidad de Salamanca. 2018. • Open Science: Sharing Your Research with the World: MOOC of the University of Delft. 2018. • Open Science MOOC: MOOC of the University of Leiden. 2018. • The Open Science Training Handbook. 2018. • Una aproximació al concepte de ciència oberta (i 25 recursos per aprofundir-hi), Xavier Lasauca i Cisa. L’ase quàntic blog. 2018. • Ciencia abierta. Cómo han evolucionado la denominación y el concepto. Lluís Anglada and Ernest Abadal. Anales De Documentación, 23(1). 2020. • Méndez, E. (2021). Open Science por defecto. La nueva normalidad para la investigación. Arbor, 197(799), a587. Other references about open science
  28. 28. “This is me and my digital circumstance.” Miquel Duran
  29. 29. Image: Yasser Alghofily in Flickr (CC BY 2.0)
  30. 30. R20=LC3S The researcher 2.0 formula
  31. 31. LC3S Listen Create Communicate Connect Share
  32. 32. Listen
  33. 33. “Let the contents come to me.“ https://pixabay.com/photos/fishing-net-background-fishing-net-3433340/
  34. 34. Social bookmarking websites Bibliographic data managers
  35. 35. Create https://www.flickr.com/photos/128817307@N02/15243403263
  36. 36. “Spread the word.“
  37. 37. http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/
  38. 38. Motive A: Visibility Motive B: Networking Motive C: Information increase own impact connect with peers be up to date be found by peers and other stakeholders stay in touch with colleagues be part of a conversation present self/own work be(come) part of a community anticipate trends Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann
  39. 39. https://www.flickr.com/photos/miuenski/5887393036/
  40. 40. Ready to become a blogger? http://www.fromthelabbench.com/from-the-lab-bench-science-blog/blogging-tips-for-science-bloggers-from-science-bloggers
  41. 41. Blogging Tips for Science Bloggers (1) • Covering the basics of new scientific research papers is a good starting point. • Let your voice be heard. • Your blog will evolve over time... • Focus on a few key topics. • Make your science blog a place for open dialogue.
  42. 42. • Highlight what the real 'open questions' are in your area of science. • Use visuals! • Connect with other bloggers on Twitter. • Cite your sources. • Respect your audience. • ALWAYS do a last check for grammar and spelling before clicking 'publish'. Blogging Tips for Science Bloggers, From Science Bloggers. From the Lab Bench Blog. Blogging Tips for Science Bloggers (2)
  43. 43. Blogging Tips for Science Bloggers (Bonus track) • Update your blog regularly. • Do not become slave of your blog. • Disseminate your posts across social media.
  44. 44. http://blogs.lse.ac.uk/impactofsocialsciences/
  45. 45. • LSE Impact Blog. (2012, February 24). Five minutes with Patrick Dunleavy and Chris Gilson: “Blogging is quite simply, one of the most important things that an academic should be doing right now”. [Blog post]. • Dunleavy, P. (2014, December 28). Shorter, better, faster, free: Blogging changes the nature of academic research, not just how it is communicated [Blog post]. • Dunleavy, P. (2016, January 25). How to write a blogpost from your journal article in eleven easy steps. [Blog post]. • Carrigan, M. (2016, April 26) 40 reasons why you should blog about your research [Blog post]. • Mollett A., Brumley C., Gilson C., Williams S. (2017, May 25). So you’ve decided to blog? These are the things you should write about. [Blog post]. http://maxpixel.freegreatpicture.com/Internet-Report-Information-Blogging-Blogger-Blog-970722 References about blogging
  46. 46. Communicate https://www.flickr.com/photos/30767852@N00/3460078384/
  47. 47. “Lo bueno, si breve, dos veces bueno.“ Baltasar Gracián ‘If the good is brief, then it is twice as good‘.
  48. 48. http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/
  49. 49. http://www.flickr.com/photos/shovellingson/6800803601/ The Importance of Being Hashtag
  50. 50. A B C D
  51. 51. 1 2
  52. 52. Twitter threads
  53. 53.
  54. 54. • As a source of information: it’s a great way to get information you otherwise wouldn’t. • As a tool to disseminate our research: the way we translate information is changing. • For lecturers, Twitter can contribute to discussions and deepen understanding. • At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions. https://www.flickr.com/photos/47400163@N05/7846842772 Why a researcher 2.0 should use Twitter?
  55. 55. #ISMBECCB
  56. 56. http://www.flickr.com/photos/72211347@N00/327122302 # I am a researcher and I am on Twitter… Now what?
  57. 57. http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/ http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf
  58. 58. https://ja.cat/GuiaComCientRedes
  59. 59. Microblogging Tips for Science Twitterers (1) • Make content of value and easy to read. • Add an image and fill the bio of your profile. • To select followers, take a look to a researcher’s profile with the same interests as you. • Structure of the tweet: text + URL + hashtags. • Be very careful with spelling. • Include an image or a video.
  60. 60. • Content: dissemination of papers published recently, conferences, congresses, grants, news, blog posts… • Try to tweet regularly. • Publish according to timezone of target audience. • Reply to mentions. • Monitor your activity with Tweetdeck or Hootsuite. • Organize the profiles that you are interested in by lists. Microblogging Tips for Science Twitterers (2)
  61. 61. The lists
  62. 62. Add an image and fill the bio
  63. 63. MTM-MSc Alumni in Twitter!
  64. 64. • Emily S. Darling et al (2013). The role of twitter in the life cycle of a scientific publication. • Qing Ke, Yong-Yeol Ahn and Cassidy R. Sugimoto (2017). A systematic identification and analysis of scientists on Twitter. • Monya Baker (2015). Social media: A network boost. • Wheeler, T. (2015, August 21). Permission to tweet? The underlying principles of good science communication are all about sharing. [Blog post]. • Haustein, S. & Costas, R. (2015). Identifying Twitter audiences: who is tweeting about scientific papers? • Ortega, JL. (2017, December 4). Academic journals with a presence on Twitter are more widely disseminated and receive a higher number of citations. [Blog post]. • Vidal-Alaball, J. et al (2019). A New Tool for Public Health Opinion to Give Insight Into Telemedicine: Twitter Poll Analysis • Cheplygina V, Hermans F, Albers C, Bielczyk N, Smeets I (2020). Ten simple rules for getting started on Twitter as a scientist. • Ema Talam (2021, March 2). Socially distanced networks – 5 Reasons PhD students should engage with social media now [Blog post]. References about Twitter
  65. 65. Connect https://www.flickr.com/photos/ralf_st/32713638224
  66. 66. “Connect with one another.” https://www.flickr.com/photos/fauzirulandi/32564476507
  67. 67. General networks Specific networks
  68. 68. Share https://www.flickr.com/photos/27281712@N08/32113577855
  69. 69. “Each of us finds his unique vehicle for sharing with others his bit of wisdom.” Ram Dass https://www.flickr.com/photos/wefi_official/26959617928
  70. 70. Articles and presentations (Slideshare, issuu) Social bookmarking (Diigo) Images (flickr, Instagram) and videos (YouTube) Bibliographic data management (Zotero, Mendeley) Video chats (Skype, Zoom)
  71. 71. Slideshare
  72. 72. Google hangouts http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A
  73. 73. Instagram
  74. 74. • Gill, J. (2013, 2 January). Six ways to use Google + Hangouts for academic productivity. [Blog post]. • Noruzi, A. (2017). YouTube in scientific research: A bibliometric analysis. • Diner E. (2019, 25 January). Should academics share their presentations? [Blog post]. • Jorda, K. (2019). From Social Networks to Publishing Platforms: A Review of the History and Scholarship of Academic Social Network Sites. • Khaisar Muneebulla Khan and K. S. Ali. (2020). Web tools and technologies to increase citation frequency by use of social media: An appraisal. References about connecting and sharing
  75. 75. https://www.flickr.com/photos/xav/3678466365 #Health20
  76. 76. http://www.nejm.org/doi/full/10.1056/NEJMp0900702 Ultimately, the Internet provides a powerful communications channel, but it is health care professionals and the public who will best determine how to use this channel for surveillance, prevention, and control of emerging diseases.
  77. 77. Image: CNBC
  78. 78. http://www.yelp.es/barcelona
  79. 79. http://www.ncbi.nlm.nih.gov/pubmed/?term=25124281 Based on observations in this study and the increased usage of social media, we posit that online illness reports could complement traditional surveillance systems by providing near real-time information on foodborne illnesses, implicated foods and locations.
  80. 80. http://www.nature.com/nbt/journal/v27/n10/full/nbt1009-888.html
  81. 81. https://www.flickr.com/photos/56695083@N00/4464828517/ © Photo by KatB Photography How to build your new digital reputation
  82. 82. Strategy • Define objectives about online presence (as individual researcher or research group) • Explore the tools and choose the most appropriate • Develop your network • Encourage feedback and discussion http://www.flickr.com/photos/ybot84/7850997682/
  83. 83. Source: Sue Beckingham, Developing a professional online presence (2018), CC BY 4.0.
  84. 84. “Social media provides more than just a channel for disseminating personal brand content: it provides the content itself. In fact, it is possible to develop a social media presence without expressing a single original idea, simply by re-posting content created by others. This means that, with relatively minimal effort, users can use social media platforms to reinvent themselves.” Oestreicher-Singer G., Geva H. and Saar-Tsechansky M. (2019, April 29). Building online personas: Has social media become an exercise in self-branding? . [Blog post]
  85. 85. 10 Simple Steps to Building a Reputation as a Researcher, in Your Early Career 1. Register for an ORCID identifier 2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your own 3. Register for Twitter 4. Write and share a 1-paragraph bio 5. Describe your research program in 2 paragraph 6. Create a CV and share it 7. Share (on Twitter & LinkedIN) news about something you did or published; an upcoming event in which you will participate; interesting news and publications in your field 8. Make writing; data; publication; software available as Open Access 9. Set up tracking of your citations, mentions, and topics you are interested in using Google scholar and Google alert, 10. Find your Klout score, H-index. Source: Micah Altman,s Blog http://nepalireporter.com/21956/paul-van-dyk-returns-uae/
  86. 86. Top 10 tips to get started 1. Explore online guides (start with this). 2. Do some “lurking” (look at examples of good practice). 3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers). 4. Start using content aggregation and curation tools (e.g. RSS, Diigo). 5. Identify a few key tools and start with those – know your limits! 6. Develop your network (e.g. LinkedIn, Twitter). 7. Join academic social network sites (e.g. ResearchGate, Mendeley). 8. Create your own website 9. Start blogging and twittering about your research (or whatever else takes your fancy!). 10. Keep your purpose and audience in mind. Source: Introduction to Social Media for researchers, by Gilles Couzin http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/
  87. 87. • Konkiel, S. (2016, July 8). A ‘quick and dirty’ guide to building your online reputation. [Blog post] • Herman, E. and Nicholas, D. (2019). Scholarly reputation building in the digital age: an activity-specific approach. • Social Media in Higher Education: Case Studies, Reflections and Analysis. Edited by Chris Rowell (2019). • Wallis, K. (2020, August 6). How an audience-first approach to social media increases engagement with your research. [Blog post] • Carrigan M., Anhoto A. (2020, November 7). Equipping PhD researchers for social media success References about digital identity building
  88. 88. Researcher Blog Twitter Social media Science dissemination Personal brand +Online reputation +Visibility +Impact +Prestige +Influence http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/
  89. 89. “I'm trying to free your mind, Neo. But I can only show you the door. You're the one that has to walk through it.” The Matrix (1999)
  90. 90. https://www.flickr.com/photos/funksoup/403990660 To deepen…
  91. 91. Communication and dissemination guide addressed to Beatriu de Pinós fellows. AGAUR. 2019.
  92. 92. • Bik HM, Goldstein MC (2013). An Introduction to Social Media for Scientists • Digital tools for researchers. Thomas Crouzier. • Innovations in Scholarly Communication. Universiteit Utrecht. • Social media en investigación. Lydia Gil. https://www.flickr.com/photos/frosch50/21492514468 References to deepen
  93. 93. Conclusions https://www.flickr.com/photos/niaid/14861104355
  94. 94. “Be open, my friend.” “Let the contents come to me.“ “Spread the word.“ “Lo bueno, si breve, dos veces bueno.“ “Connect with one another.” “Each of us finds his unique vehicle for sharing with others his bit of wisdom.” L C C C S
  95. 95. .
  96. 96. “Because sharing isn’t just nice; it’s absolutely critical.” Terry Wheeler xavierlasauca.cat https://www.flickr.com/photos/eightysixfilms/6176735010/

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