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Science dissemination 2.0 Social media for researchers


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In this workshop (Master in Translational Medicine-MSc Cellex, University of Barcelona, 17 June 2014) I summarised the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities, and I provided examples of these innovative emerging resources as tools for scientific communication related to translational medicine, as well as discussed their implications for digital scholarship.

Science dissemination 2.0 Social media for researchers

  1. 1. Master in Translational Medicine-MSc Cellex University of Barcelona, 17 June 2014 Science dissemination 2.0 Social media for researchers Xavier Lasauca i Cisa @xavierlasauca
  2. 2. • To get new information • To increase the impact and visibility of research papers • To engage with fellow researchers and meet new collaborators • To improve a researcher's public profile, build your on line reputation and thus competitiveness • As part of the research process Using social media can be really beneficial:
  3. 3. • I will summarise the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities • I will provide examples of these innovative emerging resources as tools for scientific communication So in this workshop … #MTMUB20
  4. 4.,_volume_1,_1841%29.png Introduce yourself and say:  Who you are and where you work/study  What your research interests are  What you hope to gain from the session About you
  5. 5. Overview
  6. 6. From the kingdom of the Apes… …to the supremacy of the homo digitalis…
  7. 7. CINDY CHEW/2010 S.F. EXAMINER FILE PHOTO …and the homo mobilis!
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  10. 10.©REUTERS/TonyGentile
  11. 11. Monthly audience by communication methodology shown on A) log scale and B) linear scale. BikHM,GoldsteinMC(2013)AnIntroductiontoSocialMediaforScientists.PLoSBiol11(4):e1001535. doi:10.1371/journal.pbio.1001535
  12. 12. Source: Altmetrics: noves formes de mesurar l’impacte de la informació científica. Ángel Borrego
  13. 13. Alternative metrics (Altmetrics)
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  15. 15. Source: Altmetrics: noves formes de mesurar l’impacte de la informació científica. Ángel Borrego
  16. 16. This is me and my digital circumstances @miquelduran ElPunt/Avui,23/07/11
  17. 17. #Create #Communicate #Connect Share! #Listen
  18. 18. #Create To blog or not to blog?
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  20. 20. Motive A: Visibility Motive B: Networking Motive C: Information increase own impact connect with peers be up to date be found by peers and other stakeholders stay in touch with colleagues be part of a conversation present self/own work be(come) part of a community anticipate trends Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann Example motives of science bloggers
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  25. 25. The purpose of keeping the blog is to give me a semi- public place to describe the ongoing process of doing and thinking about my lab’s research. I hope I’ll use it to describe/explain (mainly to myself) the scientific issues I'm thinking about: - what experimentswe’ve done - what the resultswere if they worked (or possible explanations for why they didn’t work) - what experiments I think we might do or should do when time and resources permit.
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  27. 27. Sabine Hossenfelder Jester Luboš Motl Matt Strassler Matti Pitkanen Peter Woit Philip Gibbs T. Dorigo ZapperZ
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  41. 41. Collective blogging (1)
  42. 42. Collective blogging (and 2)
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  44. 44. What are your short but sure-fire tips for academic bloggers working to improve their craft? 1) Remember the Web is a network, not a single-track railway line – and not everyone uses the web in the same way. So once you have a blog post, do everything you can to get the key content out to diverse readerships who want to see it. Post your links to Twitter (several times, at different times of the day) and Facebook. Let people subscribe by RSS or email. 2) Talk to your readers. Encourage people to comment (but only post their comments after moderation) and respond to comments and to Tweets. Talk to people on Twitter and Facebook when they discuss your work. And be reciprocal, open-minded and fair in sharing your content with others and linking to their work – improving the public understanding of social science is a huge collective good for all social scientists. We can all flourish together in the new paradigm for academic work.
  45. 45. El blog referent #MustFollow
  46. 46. LSE Impact blog 54 Publicacions recerca en accés obert Ús de Twitter Xarxes socials (Twitter & Facebook) Sindicació continguts RSS Llicències Creative Commons Com un tuit pot acabar esdevenint un article científic! Mètriques Twitter/ altmetrics Post: ences/2013/09/25/how-to-be-a- scholar-daniels/ Source: Using Social Media to Enhance Your Research Activities , de Brian Kelly
  47. 47. New Scholarship? “Except for the very end of this process s submitting the paper to the journal for peer-review – none of this way of working bares the least bit of resemblance to how I was trained to be a scholar.” Font: Using Social Media to Enhance Your Research Activities , de Brian Kelly
  48. 48. #Listen
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  50. 50. PRÀCTICA 1: Entrar a i crear un compte personal amb l’usuari de gmail. Afegir- hi els següents fils agrupats per categories: Blogs: Blog director of NIH + The California Stem Cell Agency blog Universitats: Facultat Medicina UdG + Institute for Translational Medicine Univ. Chicago Publicacions: Journal of Translational Medicine + revista Science Centres de recerca: IDIBAPS + IMPPC
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  54. 54. 1 3 4 3 2 5 1. Nom blog 2. Imatge portada 3. Identificació autor 4. Identitats digitals 5. Blogroll ESSENTIAL!
  55. 55. PRÀCTICA 2: Donar d’alta un blog a 1. Escollir una imatge (Aparença -> Customize). 2. Editar la pàgina de l’autor/a (Pàgines -> Acerca de). 3. Blogroll: crear dues categories d’enllaços (blogs i publicacions) i afegir-hi dos enllaços a cadascuna. 4. Editar la primera entrada i etiquetar-la adequadament.
  56. 56. Alguns consells… 1) Actualitzar el blog periòdicament (un article cada quinze dies) 2) No esdevenir esclau del teu blog (si no estàs inspirat, no escriguis) 3) Acompanyar l’article amb una imatge impactant (Creative Commons) 4) Incloure-hi enllaços a d’altres fonts per tal que el lector contrasti i n’ampliï la informació 5) Agrair i respondre els comentaris 6) Guardar unas normes de cortesia i respecte tant en el text de l’article com en els comentaris 7) Fer difusió a les xarxes socials cada cop que hi publiquem
  57. 57. #Communicate The uses of Twitter for Science
  58. 58. tweeting-papers-worth-it/
  59. 59. Anatomia d’un tuit # (hashtag) emprat per categoritzar tuits. Etiqueta. Menció a un altre compte de Twitter (@) URL (enllaç) 1 3 2 @CMSexperiment
  60. 60. CMRB CRG IMIM IMPPC IDIBAPS IRB VHIR ISGlobal Alba Mare Nostrum
  61. 61. A researcher’s Twitter profile @nlbigas
  62. 62. Timeline (TL) A B C D
  63. 63. An influencer Persones que han repiulat o “favorititzat” el tuit Nombre de vegades que el tuit ha estat repiulat
  64. 64. Source: Altmetrics: noves formes de mesurar l’impacte de la informació científica. Ángel Borrego
  65. 65. • Connect • Develop ideas • Disseminate
  66. 66. The role of Twitter in the life cycle of a scientific publication • Start: to generate new ideas • Manuscript: pre-review of works in progress. • Published: communicate research to a broad audience that can amplify the scientific and social impact of publications. • Major funding boards are starting to value the social media impact of the research values.
  67. 67. part-1-teaching-in-140-characters-or-less/
  68. 68. Reason #1: Twitter has very direct, and very relevant implications for those in Public Health 1 2
  69. 69. Reason #2: It’s a great way to get information you otherwise wouldn’t Reason #3: At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions Reason #4: For lecturers, Twitter can contribute to discussions and deepen understanding Reason #5: The way we translate information is changing
  70. 70. The Importance of Being Hashtag
  71. 71. Using hashtags in conferences #EPSHEP
  72. 72. #JMUVic
  73. 73. Twitter chats
  74. 74. Learning with Twitter
  75. 75. The “Twitter Experiment” by Monica Rankin (UT Dallas)
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  78. 78. A través de les xarxes socials em comunico amb molts dels meus estudiants. Twitter representa per a mi un mitjà privilegiat d’adquisició de coneixement, especialment d’àmbits de recerca especialitzada. Els modes de sociabilitat online basats en la generositat del compartir m’han permès conèixer persones que avui formen part del meu cercle d’amistats més proper. A la xarxa he dut a terme experiències d’aprenentatge que ha motivat i capacitat l’alumnat d’una manera extraordinàriament productiva en termes de rendiment acadèmic. Des de la xarxa comparteixo lectures, recomanacions i citacions literàries que funcionen com a màximes o epifanies i que generen una cascada de reverberacions impossibles d’imaginar en altres suports. 1 2 3 4
  79. 79. @JosepMVilalta
  80. 80. #TwitterIsBlockedInTurkey
  81. 81. @eurostemcell
  82. 82. @CIRMnews
  83. 83. @ncats_nih_gov epVilalta
  84. 84. @CTSIatUCSF
  85. 85. @UChicagoITM
  86. 86. @StemCellsTM
  87. 87. @idibaps
  88. 88. @cmrb
  89. 89. @NIHDirector
  90. 90. I am a researcher and I am on Twitter… Now what?
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  92. 92. 7 top twitter tips for academics
  93. 93. All tweets (from the 2,800 people I follow) Tweets to me (or about me) Tweets related to the word “recercat” Tweets to @LaMaDeFatima (or about it)
  94. 94.  Manual curation of tweets  To archive tweets about one’s own talks, workshop sessions… (Archive of realtime user feedback, areas of interest and concerns)  To prepare conference reports, based on collective insights An example
  95. 95. Bio (biografia) Timeline (cronologia) Follower (seguidor) Following (a qui segueixo) Tweet (tuit, piulada) Mention (menció) Retweet (RT) (retuit, repiulada) Fav (preferit) DM (missatge directe) Hashtag (#) (etiqueta) #FF (Follow Friday) (recomanació per seguir) Trending Topic (TT) (Tema del moment) List (llista) Unfollow(deixar de seguir) #TwitterVocabulary
  96. 96. The Bio
  97. 97. The Timeline RT Mention
  98. 98. DM TT
  99. 99. Favs
  100. 100. The lists
  101. 101. Alguns consells… • No sobrepassar els 120 caràcters • Estructura del tuit: literal descriptiu + URL + etiquetes • Incloure alguna consideració personal • Ser molt curosos amb la forma (ortografia, abreviacions) • Incloure alguna imatge
  102. 102. PRÀCTICA 3: Donar d’alta un compte de Twitter des de 1. Seguir 5-15 comptes 2. Afegir-hi una imatge i la bio 3. Entrar a @idibaps @recercat @imimcat i fer dos RT d’algun contingut i dues favorititzacions 4. Enviar dos DM a companys/anyes 5. Escriure el teu primer tuit! 6. Subscriu-re’s a una llista de @xavierlasauca 7. Crear la teva pròpia llista i afegir-hi cinc comptes
  103. 103. #Connect • Linkedin • Google + • Facebook • Researchgate • General networks Specific networks
  104. 104. Facebook  Create a personal profile.  Create a conference or workshop page .  Create private or public spaces for themed discussions.  Promote your research to a wider audience and receive early feedback for research ideas.  Recruit research participants.  Publish research news as they happen.
  105. 105. LinkedIn  A professional networking site.  Your online CV and more.  Can include details of:  research activities  publications  Tend to be easily found by Google.  Can be maintained by you (unlike institutional profile)  Join groups and engage in discussions with peers.  Build a professional network beyond the boundaries of academia.  Network for funding and employment opportunities.
  106. 106.  Aimed at academics across the world.  Provide a list of papers.  Upload open access versions of papers.  Discuss your research and connect with other researchers in your field.  Join and participate in research interest groups.
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  108. 108. Google+ • Create a personal profile. • Enables users to organize people into groups or lists for sharing (circles). • Create a conference or workshop page . • Create private or public spaces for themed discussions. • Promote your research to a wider audience and receive early feedback for research ideas. • Recruit research participants. • Publish research news as they happen. • Participate in hang outs (free video conferencing calls with up to 10 people)
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  110. 110. PRÀCTICA 4: Entrar en el compte de G+ des del compte de gmail (dr. sup.: Aplicacions) 1. Tria una imatge de portada 2. Omple la bio (Sobre mi) 3. Cerca algun compte vinculat a una entitat (‘empresa’) concreta (IDIBAPS, IMIM, CSIC…) i inclou-lo en un cercle que porti el nom d’aquella empresa 4. Cerca assistents al taller i inclou-los en el cercle MTM20 5. Inclou Nature i Science on Google+ en un cercle de Publicacions 6. Inclou Stem Cells Translational Medicine, California Institute for Regenerative Medicine i EuroStemCell en un cercle de Centres de recerca 7. Comparteix una notícia amb un dels cercles i una altra amb tothom
  111. 111. Share! Articles i presentacions (Slideshare, issuu) Marcadors d’enllaços o social bookmarking (Delicious, Diigo) Imatges (flickr, Instagram) i vídeos (YouTube) Gestors de dades bibliogràfiques (Zotero, Mendeley) Telefonia per internet (Skype, Google hangouts)
  112. 112. Slideshare
  113. 113.  Usage statistics are available  Slides can be embedded in other web sites  ‘Liking’ and commenting are available
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  115. 115. Delicious
  116. 116. Mendeley  Network and discover papers, people and public groups.  Manage citations and bibliographies.  Read, import and organise PDFs.  Connect with colleagues and share your papers, notes and annotations.
  117. 117. Google Drive  File storage and synchronization service, with a web- based office suite provided as part of Drive.  Easily create and share your work online.  Access from anywhere.
  118. 118. Google hangouts
  119. 119. Journal clubs Podcasts Collaboration Writing accountability Presentations Virtual office hours 1 2 3 4 5 6
  120. 120. Viquipèdia
  121. 121. Wikicomunicació de la recerca
  122. 122. Publicacions Wiki-to-Journal
  123. 123. Imatge: Martin Poulter CC BY-SA (Wikimedia Commons)
  124. 124. Imatge: Martin Poulter CC BY-SA (Wikimedia Commons) Font:CreatinganefficientworkflowforpublishingscholarlypapersonWikipedia,deMartinPoulter
  125. 125. PublicacionsJournal-to-Wiki
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  128. 128.  Indicador que oscil·la entre 1 i 100  Mesura la influència d’un compte de Twitter sobre la seva xarxa social, sobre la base de dades com ara el nombre de seguidors, l’activitat i la capacitat d’interacció.  També analitza la presència a Facebook, Google+ o Linkedin, entre d’altres xarxes.  Malgrat algunes crítiques a la seva opacitat, aquest indicador ha esdevingut força popular
  129. 129.  Més transparent, la manera de puntuar és pública.  Només es basa en Twitter  Mostra dos subíndexs: 1) Mesura la influència d’un compte sobre els usuaris que el segueixen en una escala de 0 a 1000: nombre de retuits, respostes o nous seguidors generats 2) Mesura l’activitat social o generositat del compte en una escala de 0 a 10: nombre de piulades, retuits o respostes enviades des del propi compte KRED
  130. 130. Source: Mètriques 2.0 del sistema català d’R+D (19-11-2012)
  131. 131. Search engines PRÀCTICA 5: Fer les següents cerques en els cinc motors de cerca de la imatge, i comparar els resultats: 1. Microarray technology 2. Mitochondrial oxidative stress 3. Biobank
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  133. 133. Strategy • Define objectives about online presence (as individual researcher or research group) • Explore the tools and choose the most appropriate • Develop your network • Encourage feedback and discussion
  134. 134. Comparison of Online Tools Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535
  135. 135. Top 10 tips to get started 1. Explore online guides . 2. Do some “lurking” (look at examples of good practice). 3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers). 4. Start using content aggregation and curation tools (e.g. Feedly, Delicious). 5. Identify a few key tools and start with those – know your limits! 6. Develop your network (e.g. LinkedIn, Twitter hashtags). 7. Join academic social network sites (e.g. ResearchGate, Mendeley). 8. Create your own website 9. Start blogging and twittering about your research (or whatever else takes your fancy!). 10. Participate, join in the conversation! Source: Introduction to Social Media for researchers, Gilles Couzin
  136. 136. MTMUB student Blog Twitter Social media Personal brand +Online reputation +Visibility +Impact +Reach +Prestige +Influence
  137. 137. To deepen…
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  139. 139. Font:UsingSocialMediatoEnhanceYourResearchActivities,deBrianKelly UKWebFocus
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  146. 146. Over to you In groups of 3 or 4 discuss: • What concerns do you have about using social media? • What risks do you envisage? • What limitations might social media have in your research area?
  147. 147. Conclusions
  148. 148. El que ara és important són les converses, el coneixement que es genera des de la xarxa Chris Anderson
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  153. 153. Credits and licence Some of the ideas in this presentation are based on Using Social Media to Enhance Your Research Activities by Brian Kelly (CC BY 3.0). This presentation is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license.
  154. 154. Xavier Lasauca i Cisa Directorate General for Research Ministry of Economy and Knowledge Generalitat de Catalunya @xavierlasauca