CiviCampaign and CiviEngage to change the world Alice Aguilar PTP  Xavier Dutoit TTTP
For the next hour... <ul><ul><li>What is campaining? </li></ul></ul><ul><ul><li>CiviCampaign </li></ul></ul><ul><ul><ul><l...
What is campaigning? <ul><li>An operation or series of operations, e.g. tasks and strategies,  </li></ul><ul><li>energetic...
Wide or Deep? <ul><li>  </li></ul>
CiviCampaign
 
CiviPetition <ul><li>example: Worse EU Lobby award </li></ul><ul><li>  by FoEe, CEO, LobbyControl, SpinWatch, Oxfam... Att...
 
CiviCampaign's Survey <ul><li>HIV Positive Families </li></ul><ul><li>Yearly event </li></ul><ul><li>Phone campaign to pus...
GOTV - track who voted at the polls
CiviEngage: What's it For? <ul><ul><li>creates a 'common platform' for community organizers: </li></ul></ul><ul><ul><ul><l...
CiviEngage - WalkList using Surveys
WalkList - Cover Sheet
<ul><li>  Measuring Engagement </li></ul><ul><li>  </li></ul><ul><li>How do you measure the success of your outreach effor...
Engagement Index <ul><ul><li>Organizers can rank an index or level of engagement for particular activities </li></ul></ul>...
 
 
 
Understand the Goals of your Work: Mapping Organizational Workflows ...look for gaps of information
Develop Culture of Data Use
Mesure response
Signatures by country
Follow your campaign on twitter <ul><li>tweet civi </li></ul><ul><li>twitter users->civi contact </li></ul><ul><li>tweets ...
Future: powermap
<ul><li>Status quo is not acceptable </li></ul><ul><li>Change is possible </li></ul><ul><li>You can make it happen </li></...
  <ul><li>Alice Aguilar </li></ul><ul><li>PTP </li></ul><ul><li>[email_address] </li></ul><ul><li>Xavier Dutoit </li></ul>...
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CiviCampaign and CiviEngage to change the world

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CiviCampaign and CiviEngage to change the world

  1. 1. CiviCampaign and CiviEngage to change the world Alice Aguilar PTP Xavier Dutoit TTTP
  2. 2. For the next hour... <ul><ul><li>What is campaining? </li></ul></ul><ul><ul><li>CiviCampaign </li></ul></ul><ul><ul><ul><li>Petition </li></ul></ul></ul><ul><ul><ul><li>Survey </li></ul></ul></ul><ul><ul><ul><li>GOTV </li></ul></ul></ul><ul><ul><li>CiviEngage for WalkLists & PhoneBanks </li></ul></ul><ul><ul><li>Measuring </li></ul></ul><ul><ul><ul><li>Activity </li></ul></ul></ul><ul><ul><ul><li>Engagement  </li></ul></ul></ul><ul><ul><ul><li>Result </li></ul></ul></ul><ul><ul><ul><li>In Social Networks </li></ul></ul></ul><ul><ul><li>Engaging further and better </li></ul></ul>
  3. 3. What is campaigning? <ul><li>An operation or series of operations, e.g. tasks and strategies, </li></ul><ul><li>energetically pursued  </li></ul><ul><li>to accomplish a purpose: (duh) </li></ul><ul><li>  </li></ul><ul><li>A Goal: fundraising, a vote, advocacy, membership increase... </li></ul><ul><li>A Target: politicians, members, specific community... </li></ul><ul><li>A ctivities: emails, events, petitions, surveys... </li></ul><ul><li>A Timeframe </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  4. 4. Wide or Deep? <ul><li>  </li></ul>
  5. 5. CiviCampaign
  6. 7. CiviPetition <ul><li>example: Worse EU Lobby award </li></ul><ul><li>  by FoEe, CEO, LobbyControl, SpinWatch, Oxfam... Attac... </li></ul><ul><li>Custom data (Nominees...) </li></ul><ul><li>Profile (Contact & activity fields) </li></ul><ul><li>Custom Search </li></ul>
  7. 9. CiviCampaign's Survey <ul><li>HIV Positive Families </li></ul><ul><li>Yearly event </li></ul><ul><li>Phone campaign to push event registration </li></ul><ul><li>'Survey' </li></ul><ul><ul><li>Reserve respondent </li></ul></ul><ul><ul><li>Interview respondent </li></ul></ul><ul><ul><ul><li>record answer (coming/not coming)  </li></ul></ul></ul><ul><ul><ul><li>  Not reached </li></ul></ul></ul>
  8. 10. GOTV - track who voted at the polls
  9. 11. CiviEngage: What's it For? <ul><ul><li>creates a 'common platform' for community organizers: </li></ul></ul><ul><ul><ul><li>gives them a package out of the box to really move  their  work </li></ul></ul></ul><ul><ul><ul><li>use common tool to tech skills and strategy </li></ul></ul></ul><ul><ul><ul><li>tool helps organizers work more efficiently  </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>  the package of enhancements meets 85-90% of their common needs </li></ul></ul><ul><ul><li>becomes a vehicle to build a community with a shared vision for future development </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Integrates the features of CiviCampaign </li></ul></ul>
  10. 12. CiviEngage - WalkList using Surveys
  11. 13. WalkList - Cover Sheet
  12. 14. <ul><li>  Measuring Engagement </li></ul><ul><li>  </li></ul><ul><li>How do you measure the success of your outreach efforts? </li></ul><ul><li>How do you track how constituents, members interact with your organization or programmatic work or campaigns? </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>CiviEngage's  </li></ul><ul><ul><li>Engagement Index </li></ul></ul><ul><ul><li>Leadership Level </li></ul></ul><ul><ul><li>Measure Engagement (activities) by Date </li></ul></ul><ul><li>  </li></ul>
  13. 15. Engagement Index <ul><ul><li>Organizers can rank an index or level of engagement for particular activities </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Organizers can rank an overall Leadership Level for the individual contact </li></ul></ul>Leadership Level Measure Engagement (activities) by Date <ul><ul><li>Organizers measure engagement by number or types of activities recorded for individuals over a date range </li></ul></ul>
  14. 19. Understand the Goals of your Work: Mapping Organizational Workflows ...look for gaps of information
  15. 20. Develop Culture of Data Use
  16. 21. Mesure response
  17. 22. Signatures by country
  18. 23. Follow your campaign on twitter <ul><li>tweet civi </li></ul><ul><li>twitter users->civi contact </li></ul><ul><li>tweets -> activities </li></ul><ul><li>graph -> relationship </li></ul><ul><li>tweet/DM from civi </li></ul><ul><li>Make it Happen ? </li></ul>
  19. 24. Future: powermap
  20. 25. <ul><li>Status quo is not acceptable </li></ul><ul><li>Change is possible </li></ul><ul><li>You can make it happen </li></ul><ul><li>CiviCRM can help you </li></ul><ul><ul><li>identifying your targets </li></ul></ul><ul><ul><li>Identifying your relays and supporters </li></ul></ul><ul><ul><li>Mesure the impact </li></ul></ul><ul><ul><li>Target your effort/budget </li></ul></ul><ul><ul><li>Build upon the previous campaign </li></ul></ul><ul><ul><li>Prepare for the next one </li></ul></ul>
  21. 26.   <ul><li>Alice Aguilar </li></ul><ul><li>PTP </li></ul><ul><li>[email_address] </li></ul><ul><li>Xavier Dutoit </li></ul><ul><li>Tech To The People </li></ul><ul><li>[email_address] </li></ul>Changing the world, one byte at a time... Strengthening Community Organizing with Effective Technology

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