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Consumatore Moderno Xamba
1.
Analisi sul consumatore
moderno
2.
Terza esercitazione La
farmacia e il consumatore moderno
3.
4.
Aspetti rilevati
5.
Acquisto come bisogno
6.
“ Due compresse
di nimestad al dì, da assumersi dopo i pasti…”
7.
L’effetto della pubblicità
8.
“ Sono lo
stesso prodotto”
9.
Sicurezza e determinatezza
10.
11.
Gerarchia
12.
“ Prima sana,
poi bella”
13.
Distanza e opera
finita
14.
15.
Assistenza al cliente
16.
“ La legge
mi obbliga ad informare il cliente”
17.