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The Future of the Internet... People


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Short presentation highlighting the key technologies and areas in the Future of the Internet, most of them related to the idea of putting people in the spotlight.

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The Future of the Internet... People

  1. 1. TELEFÓNICA I+D May 2008 The Future of the Internet Systems, Technology, Data, Services ... People © 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal Xavier Amatriain Researcher @ L2000
  2. 2. Towards an Internet of the “people” <ul><li>Web 1.0 -> focus on systems and technology </li></ul><ul><li>Web 2.0 -> focus on data and services </li></ul><ul><li>Web 3.0 -> focus on people </li></ul>
  3. 3. Tell me who you are... <ul><li>Tell me what you like and I will tell you who you are </li></ul><ul><li>Tell me who you know and I will tell you what you like </li></ul><ul><li>Tell me what you have and I will tell you what you need </li></ul>
  4. 4. Information overload “ Internet users read 10 MB a day, listen to 400 MB a day, and watch 1 MB of information every second” The Economist, November 2006
  5. 5. 02 Key Technologies
  6. 6. 1. Context, content and user awareness <ul><li>Online services that are aware of context , content , and users </li></ul><ul><ul><li>Recommender Systems </li></ul></ul><ul><ul><ul><li>The Age of Search is dead... long live the Age of Recommendation </li></ul></ul></ul><ul><ul><ul><li>Hybrid search/recommendation taking user profile and context into account </li></ul></ul></ul><ul><ul><li>Mobile web and localized services </li></ul></ul><ul><ul><li>Personalized and contextualized advertising </li></ul></ul>
  7. 7. 2. Active User vs. Passive Client <ul><li>The “ value of users ” </li></ul><ul><ul><li>More and better “ FREE ” services (Chris Anderson, “The economy of Zero”)‏ </li></ul></ul><ul><ul><li>User mining : exploiting usage and user data </li></ul></ul><ul><ul><ul><li>Selling of services to third parties </li></ul></ul></ul><ul><ul><ul><li>Users become concious of privacy risks and the value of their “actions” </li></ul></ul></ul><ul><ul><ul><li>The “ Telco Opportunity ” </li></ul></ul></ul><ul><ul><li>Co-creation </li></ul></ul><ul><ul><ul><li>Users as prosumers </li></ul></ul></ul><ul><ul><ul><li>Open paradigm </li></ul></ul></ul>
  8. 8. 3. Virtual Society (I) <ul><li>Most social activities are progressively moved to the web </li></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><ul><li>Specialized, contextualized and mobile </li></ul></ul></ul><ul><ul><li>More and better support to key social activities </li></ul></ul><ul><ul><ul><li>eEducation, eHealth, eGovernment, ... </li></ul></ul></ul><ul><ul><li>Commercial activity more and more based on online transactions </li></ul></ul>
  9. 9. 3. Virtual Society (and II) <ul><li>3D Web </li></ul><ul><ul><li>Meeting point between social networks, virtual and immersive enviroments </li></ul></ul><ul><li>Need for reliable and robust network infrastructures </li></ul><ul><ul><li>The more key social activities move to the web the more we need to make sure we can avoid a blackout effect . </li></ul></ul>
  10. 10. 4. e-Entertainment <ul><li>Further use of Internet as a replacement/complement to traditional media </li></ul><ul><ul><li>Towards a convergent meeting point between traditional and web-based entertainment services </li></ul></ul><ul><ul><ul><li>Traditional devices increase interactive capabilities. </li></ul></ul></ul><ul><ul><ul><li>More streaming services, VOD, online gaming... </li></ul></ul></ul><ul><ul><ul><li>Hybrid devices with integrated offer of traditional/web media and gaming. </li></ul></ul></ul>
  11. 11. 5. Everything is distributed <ul><li>More P2P -based services </li></ul><ul><li>Cloud computing </li></ul><ul><li>More offer/demand of “ web services ” to develop and deploy services (Amazon, Google...)‏ </li></ul><ul><li>The browser as “the Operating System ” </li></ul><ul><ul><li>Increase usage of online document creation/maintenance and network storage for final users. </li></ul></ul>