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5.3.13 xAd Mobile Stat of the Day: mCommerce Driving Growth in Overall eCommerce

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Retailers Rejoice! The evolution of our now very mobile culture is bringing positive change to the way we make purchases. Mobile is not replacing desktop as an eCommerce channel, it's simply compounding overall retail eCommerce sales, and the positive effects are poised to continue. Last year, retail mCommerce contributed to 11% of overall retail eCommerce, and is set to contribute 25% by 2017. The more devices in use, the greater the opportunity to shop via popular mCommerce properties including Amazon, Etsy, and Walmart.

But are retailers ready to engage their customers both on desktop and in mobile?

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5.3.13 xAd Mobile Stat of the Day: mCommerce Driving Growth in Overall eCommerce

  1. 1. mCOMMERCE RETAIL SALES & % OFRETAIL eCOMMERCE CONTRIBUTIONbillions and % of retail ecommerceSource: eMarketer, April 2013Retail sales made directly via mobile device are forecasted to increase 36%in the next 4 years, but mCommerce impact on overall retail eCommercesales is causing a stir in the marketplaceRetail mCommerce is set to drive 15% of overall retail eCommerce in2013, which will increase to 25% by 2017Retail mCommerce Sales% of Retail eCommerce$13.63$24.81$38.84$53.41$71.16$92.39$108.562011 2012 2013 2014 2015 2016 20177%11%15%18%21%24%25%

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