Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5.2.13 xAd Mobile Stat of the Day: Smartphone User Transactions


Published on

As seen in the general release of our 2013 Mobile Path to Purchase study, smartphones are a major contributing channel in the path to purchase. Smartphone users may rely heavily on their device during the research and decision phase, but ultimately make a purchase offline at a business location.

But this activity is highly dependant on the vertical in focus...

When smartphone users take the step to make a purchase related to Insurance, their activity is almost equally divided between in device, desktop, in person, or phone calls. This demonstrates a variety of personal preferences associated with this often sensitive and importan purchase type. But with NEW Banking & Financial transactions, mobile is an essential medium - with more than half completed directly via smartphone.

Which brings up an interesting shift in mobile users' overall comfort with mobile privacy as well...

Have you opening a new bank account, credit card, etc., via mobile device?

  • Be the first to comment

  • Be the first to like this

5.2.13 xAd Mobile Stat of the Day: Smartphone User Transactions

  1. 1. 96%1%1%2%0%0%16% 0%26%13%19%26%78%2%13%7%0% 0%16%9%17%58%0% 0%WHERE DO SMARTPHONEUSERS PURCHASE ?% of respondents – by verticalSource: xAd/Telmetrics Mobile Path to Purchase Study 201368% of Smartphone userstypically make a purchase inperson, yet preferences vary byvertical45% of mobile users finalizeInsurance transactions bycontacting the company oragent directlyWhile more than half of NEWBanking & Finance transactionsare completed directly viaSmartphoneGAS&CONVENIENCERETAILBANKING&FINANCEINSURANCEIn personOnline via PCCalled an 800#By phoneOnline via Mobile DeviceCalled a local agent