4.30.13 xAd Mobile Stat of the Day: Users Leverage Physical Location

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Mobile devices allow a level of convenience that can't be experienced via laptop and certainly not on desktop. While out and about, with smartphone in hand, users can leverage their physical location to learn more about the area around them and find a local establishment that can satisfy their immediate need. Whether it's a coffee shop, clothing boutique or dentist, mobile users allow their phone to pin-point their exact location in order to help them make decisions and get to where they need to go.

How often do you allow your phone access to your exactly location?

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4.30.13 xAd Mobile Stat of the Day: Users Leverage Physical Location

  1. 1. 25%39%18%18%Yes, oftenYes, sometimesRarelyNeverHOW OFTEN DO US SMARTPHONE USERSSEARCH FOR LOCAL BUSINESSES USINGTHEIR LOCATION?% of respondents64% of US Smartphone userssearch for local businessesleveraging technology thatpinpoints their exact locationThe same study by AYTM MarketResearch found that 1 in 3 usershave at least one mobile appdownloaded for the purpose ofsearching local businessesSource: AYTM Market Research as cited in company blog, Feb 21, 2013

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