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Mobile devices allow a level of convenience that can't be experienced via laptop and certainly not on desktop. While out and about, with smartphone in hand, users can leverage their physical location to learn more about the area around them and find a local establishment that can satisfy their immediate need. Whether it's a coffee shop, clothing boutique or dentist, mobile users allow their phone to pin-point their exact location in order to help them make decisions and get to where they need to go.
How often do you allow your phone access to your exactly location?