Presentation sun storage tek™ 2500 series

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Presentation sun storage tek™ 2500 series

  1. 1. Sun StorageTek™ 2500 SeriesVanquishing the Competition! Sonny Singh, Bill Leslie Jerry Ledingham 2500 Product Management / Marketing Sun Microsystems, Inc.
  2. 2. What We Will Cover Today• ST2500 Changes and Complete Product-Line Overview• ST2510 Details• 2500 Segmentation• Marketing Initiatives (GTM, Programs, Spiffs) Sun Proprietary/Confidential Page 2
  3. 3. ST2500 OverviewSun Proprietary/Confidential Page 3
  4. 4. What’s Here? – Changes to the 2500• Lower pricing on most existing (2540, 2530, and 2501) configurations – up to 23.7% lower, averaging ~12% across the entire line! – 1/29/08 Announcement• Increased warranty duration to 3 years! – 1/29/08 Announcement• Significantly decreased service upgrade pricing – average list price decreases of 44.7% and both Silver and Gold levels decreased over 50%! – 1/29/08 Announcement• New drive options – 1/29/08 Announcement: > 400GB 10K rpm SAS drives = 14.4TB Maximum Capacity (19.2 TB future) > 1.0TB 7.2K rpm SATA drives = 36.0 TB Maximum Capacity (48.0 TB future) Sun Proprietary/Confidential Page 4
  5. 5. ST2500 Provides Multiple Ways to Compete Shipping Just Now ReleasedDual controller specs ST2540 (FC) ST2530 (SAS) ST2510 (iSCSI) NEBSHost ports 4 FC ports 6 SAS ports 4 GE portsRAID 0, 1, 3, 5, 1+0 (Single RAID, dual RAID)Cache memory 1 GB (512 MB per Controller)Drive trays 2U, 12-drive Up to 36 drives (48 in 2Q08) – 12 per tray, 1 controller trayMax. drives per system and up to 3 expansion trays SAS 15krpm (73GB/146GB/300GB) / SAS 10krpm (400GB) /Disk types SATA 7.2krpm (500/750GB and 1TB)SAS/SATA intermix Yes Cache: ~ 100,000 IOPS, ~1,500 MB/s Disk: ~ 20,000 IOPS,Performance 900 MB/sData services Data Snapshot (up to 128), 2 domains included (up to 16)Management (included) Common Array Manager (CAM) Solaris 9 (ST2540), 10, Windows, Linux,O/S VMWare ESX (2540 and 2510)Ruggedization NEBs Level 3 Certification and DC Power Versions Sun Proprietary/Confidential Page 5
  6. 6. ST2510 DetailSun Proprietary/Confidential Page 6
  7. 7. ST2510 1 Gbps iSCSI RAID array• iSCSI connectivity well-suited for low-cost storage networks• Two 1 Gbps iSCSI host ports per controller• Low-cost iSCSI networking – DAS to IP SAN migration > Consolidating direct attached storage with IP networking > Simple and rapid set-up of a SAN without the cost and complexity of FC• Pervasiveness of IP networks and the ST2500 brought together > Utilize existing reliable Internet Protocol (IP) networks for connectivity around the globe > Great expandability and no distance limitations Solution of choice for small LOW-COST SAN environments Sun Proprietary/Confidential Page 7
  8. 8. ST2510 Controller Two 1 Gb/s iSCSI Ethernet port for host interfaces Integrated TOE remote management supportOne 3-Gbps SAS drive port for I/O system core expansion with integrated XOR engine Sun Proprietary/Confidential Page 8
  9. 9. ST2510 – A Closer Look• Two 1 Gbps iSCSI host ports per controller iSCSI host ports Ethernet (Ethernet In-band) SAS expansion port management port Power Supply / Cooling Disabled SAS port Diagnostics port for servicing Sun Proprietary/Confidential Page 9
  10. 10. ST2510 Configurations Highly Available Direct Highly Available IP SAN Host Connections Configuration Sun Proprietary/Confidential Page 10
  11. 11. ST2510 Operating System Support• Solaris Operating System 10, x86• Microsoft Windows 2003• SUSE Linux 9.0, 10.0• Red Hat Enterprise Linux 4.0, 5.0• VMware ESX (3.5 and higher – coming soon!) Sun Proprietary/Confidential Page 11
  12. 12. 2500 SegmentationSun Proprietary/Confidential Page 12
  13. 13. Which ST2500 Array is the Best Fit? Interface Type SAS iSCSI FCST2500 Array ST2530 ST2530 ST2510 ST2510 ST2540 ST2540Controller Configuration Single Dual Single Dual Single DualHow many servers would 1-3 1-3 1-2 1-4 1-2 1-4you like to directly attach?Or – How many serverswould you like to attach via 0 0 Up to 16 Up to 16 Up to 16 Up to 16an IP SAN or FC switchIs high availability No Yes No Yes No Yesimportant? distanceWhat is the <8 <8 <10,000 <10,000between the host and Unlimited Unlimited meters meters meters metersstorage system?How important is high Most Most Important Important Not very Not veryperformance? important importantHow important is Most Most Important Important Not very Not veryaffordability? important important Sun Proprietary/Confidential Page 13
  14. 14. Quick Reference – Interface OptionsInterface Type SAS iSCSI FCPerformanc Better Good Best eIT Expertise Server experience Network Storage ExperienceDistance Limited – Experience Infinite Adequate – • 8 meters • 10,000 metersCost $ $ $$$Server Three or less Unlimited Unlimited attachAvailability Better Good Best Sun Proprietary/Confidential Page 14
  15. 15. ST2500 Series Drive Support Drive Drive rpm Max capacity per tray/ Type Capacity fully expanded array SAS 73 GB 15,000 876 GB / 2.6 TB (36 drives*) 146 GB 15,000 1.7 TB / 5.2 TB 300 GB 15,000 3.6 TB / 10.8 TB 400 GB 10,000 4.8 TB / 14.4 TB SATA 500GB 7,200 6.0 TB / 18.0 TB 750 GB 7,200 9.0 TB / 27.0 TB 1.0 TB 7,200 12.0 TB / 36.0 TB * 48 drive support available in 1H 2008SAS drives - Highest performance SATA drives - Great cost/GB ratio • Typically utilized for business critical and • Generally deployed for secondary data transaction-based (IOPS) applications o Fixed content, reference data, disk-to-disk o OLTP, databases, MS Exchange backups, file and print server • Performance and reliability preside over cost • Cost presides over performance Sun Proprietary/Confidential Page 15
  16. 16. Performance Comparisons ST2530 ST2510 ST2540Random Performance - IOPSCache-Based Reads 92,000 64,000 110,000Disk-Based Reads 22,000 22,000 22,000Disk-Based Writes 4,500 4,200 4,500Throughput Performance – MB/sCache-Based Reads 1,450 455 1,600Disk-Based Reads 900 380 925Disk-Based Writes 320 300 320Drives Used for Benchmark 36Notes: 1. SAS Drives, benchmarked with dual controllers 2. Performance results achieved under ideal circumstances in a benchmark test environment. Actual customer results will vary based on configuration and infrastructure components. Sun Proprietary/Confidential Page 16
  17. 17. 2500 Marketing Initiatives
  18. 18. ST2500 Programs Available Programs* ETA WW or Regional Try and Buy NOW WW Modular “Modular Loaded With ” NOW WW E-Lamps Demo Program NOW Regional Project Blackbox NOW WW Startup Essentials NOW WW IBB NOW WW SPA Rewards "Win-Win" NOW WW NOW Regional Cash Plus promotion (2530 and 2540 only) Server Storage Bundle for MS Exchange, MySQL, NOW WW Web 2.0, etc., with promo pricing Sun Proprietary/Confidential Page 18
  19. 19. Leverage Try and Buy Free 60-day trial period for selected system; Sun Covers All Costs (No Freight In or Out) System comes with standard warranty support for the trial period. • HOW IT WORKS > Go to www.sun.com/tryandbuy > Choose a product and configuration > Qualify Online > Provide shipping and billing information > If you dont love the product return it and pay nothing > RMA Ships in the box > Customer can invoice through normal channel Sun Proprietary/Confidential Page 19
  20. 20. Resources to Help Make the DealCollateral and Sales Tools• MySales – http://mysales.central/storage > product brochures, datasheets,etc.• OneStop – http://onestop.central > technical documentation for SEs coming soon!• SunWin - http://sundoc.central > Sales tools and collaterals Please contact your sales/mkt contacts for more info Sun Proprietary/Confidential Page 20
  21. 21. Resources to Help Make the DealSales and Product Marketing Resources • Product Management > Jerry Ledingham, Product Mgr, Modular Storage (Jerry.Ledingham@Sun.COM) > Bill Leslie Product Mgr, Modular Storage (william.leslie@sun.com) > Nancy Hart, Group Mgr, Modular Storage (nancy.hart@sun.com) • Product Marketing > Sonny Singh, Product Marketing Manager, Modular Storage (sonny.singh@sun.com) • Sales Support > 1-800-ASK-4STK Sun Proprietary/Confidential Page 21
  22. 22. 2500 Series Advantages New Announcements • TCO=attractive entry pricing, more attractive expansion • SAS/SATA intermix within enclosure • NEBS Level 3 Design included • Great OS Support • No added charge for expansion included • Support for 1TB SATA & 400GB SAS drives • Partition License (2 incl.) included • Up to 48 drives (coming 1H 2008) (addl: 4 for $750, 8 for $1,200 or 16 for $1,500) • Increased warranty duration to 3 years! • Cache Battery included • Decreased service upgrade pricing • 2 SAS Port Daughter Card (for SAS) included • Aggressively priced to win business! • Management software included • Sun cluster support included • Manage both SAS and SATA disks included • Multi-pathing Drivers (Solaris-based) included Sun- All for One Price Sun Proprietary/Confidential Page 22
  23. 23. Thank You!!!Sun Proprietary/Confidential Page 23
  24. 24. Back-up SlidesSun Proprietary/Confidential Page 24
  25. 25. iSCSI Market InformationSun Proprietary/Confidential Page 25
  26. 26. Welcome to the Network Sun Proprietary/Confidential Page 26
  27. 27. iSCSI Market Between 2006 – 2011, IP SANs will experience 60.9% CAGR! WW Disk Storage Systems Revenue ($M) 30000 25000 20000 ESCON/FICON IP SAN 15000 FC SAN NAS 10000 DAS 5000 0 2006 2007 2008 2009 2010 2011 Source: IDC WW Disk Storage Systems 2007-2011 Forecast Sun Proprietary/Confidential Page 27
  28. 28. iSCSI Market Revenue Growth 2006 WW External Rev ($M) 2011 Forecasted WW Ext Rev ($M) ESCON ESCON IP SAN /FICON /FICON 7% NAS 3% 4% 20% NAS 22% IP SAN 27% FC SAN 48% FC SAN 69% IP SANs revenue is expected to grow to 27% of the overall shared external storage market in 2011 from 4% in 2006 Source: IDC WW Disk Storage Systems 2007-2011 Forecast Sun Proprietary/Confidential Page 28
  29. 29. iSCSI Market Percentage Breakdown of 2010 Forecasted IP SAN Revenue - Total $5.1B PB 6-8 iSCSI has turned the corner, 3% with a large number of PB1-3 35% installations in companies of all sizes Users are growing more familiar with the lower-cost alternative to FC PB 4-6 62% Sales of iSCSI SAN to top $5.1 Billion by 2010. SAN IDC Market Analysis (2005-2010) Market Forecast Sun Proprietary/Confidential Page 29
  30. 30. iSCSI Market Percentage Breakdown of 2010 Forecasted IP SAN Revenue - Total $5.1B PB 6-8 iSCSI has turned the corner, 3% with a large number of PB1-3 35% installations in companies of all sizes PB5-6 Users are growing more 25% familiar with the lower-cost alternative to FC PB 4 37% Sales of iSCSI SAN to top $5.1 Billion by 2010. SAN IDC Market Analysis (2005-2010) Market Forecast Sun Proprietary/Confidential Page 30
  31. 31. Why iSCSI is Gaining SAN Market ShareBenefits > Low hardware costs – takes advantage of ubiquitous Ethernet equipment > Extensive IT experience and skills with IP / Ethernet > Little to no additional training > Simplicity of implementation > Flexibility > Ease of reconfiguration > Shared-storage benefits > Consolidation, single management, increased efficiencies > Extensive reach > Smaller organizations have a need for block-level storage without the additional complexity of adding Fibre Channel Sun Proprietary/Confidential Page 31
  32. 32. CompetitionSun Proprietary/Confidential Page 32
  33. 33. Competitive Landscape Competitor Strategy “Leverage MSA install base; > HP server/storage solution sell” Products (MSA1500, MSA500, MSA 60/70) Unified server/storage management Modular controller shelf, SCSI, SAS or SATA storage Preconfigured SAN kits, investment protection > Dell / EqualLogic “Price and Simplicity” Products (AX150/AX150i, PS-series) FC/SATA connectivity, Navisphere Express Reduce sales sycle - web pricing & ordering Simple, customer installable > IBM “Sell integrated solutions” Products (DS300/400, DS3400/3200) Additional revenue from licenses FC/SCSI, iSCSI/SCSI, FC/SAS, SAS/SAS “On demand Express” offerings > 2nd tier OEMs & White Box “Price,price,price” Vendors Lowest price wins > 20 vendors in this space Sun Proprietary/Confidential Page 33
  34. 34. EqualLogic Pros ● 20 minute setup (realistic) ● Automatic RAID configuration and Hot Sparing ● Multi-level security access control ● Thin Provisioning ● Automatic load balancing across the IP SAN ● Up to 8 PS Systems can participate in a PS Group ● Bundled SW - “no server SW or licensing fees - ever” ● Snapshots, Clones, Mirroring ● Supports RAID 5, 10, 50 Not really an SMB Storage System – need two or more systems for redundancy No interface flexibility - It is iSCSI or nothing Obtaining decent bandwidth (MB/s) is costly – requires additional systems Flexibility ONLY possible with LARGE installations… and even Proprietary/Confidential costs Sun LARGER Page 34
  35. 35. 2500 and IBM DS3x00 Series IBM Weaknesses 2500 Strengths over IBM• Lack of market traction due to problems from • TCO=attractive entry pricing, more attractive expansion older series product (DS300/DS400) • NEBS Level 3 Design included• Extra hidden costs (licenses, MP drivers, add-ons, services) • No added charge for expansion included • Partition License (2 incl.) includedExtras (addl: 4 for $750, 8 for $1,200 or 16 for $1,500)• Software Pack $995 • Management software included• Blade Center Boot Disk $3,004 • Sun cluster support included• Partition License (2 incl.) included, but… • Manage both SAS and SATA disks included (addl: 4 for $2,095, 8 for $6,285 or 16 for $12,570) • Multi-pathing Drivers (Solaris-based) included• Expansion license $1,995 per tray • Cache Battery included• Cache Battery $249 per contr. • 2 SAS Port Daughter Card (for SAS) included• 2 SAS Port Daughter Card $849 per contr. (for SAS Host connectivity) Sun- All for One Price Sun Proprietary/Confidential Page 35
  36. 36. EMC AX4 / Dell AX4-5 – What is it?• BASIC AX4 System > 2U single or dual controller (FC or iSCSI) > Up to 12 Drives > Minimum 4 drives > Includes Navisphere Express for management > Includes PowerPath for failover > Includes Snapshots – 16 per system, 1 per LUN > DOES NOT INCLUDE − Support for SAS drives − Support for external DAEs − Support for more than 10 hosts − Support for array-based clones• EXPANDED AX4 System > 2U dual controller (FC or iSCSI) > Up to 60 SAS & SATA Drives > Support for up to 64 hosts Sun Proprietary/Confidential Page 36
  37. 37. EMC AX4 / Dell AX4-5 – What is it?• BASIC AX4 System > 2U single or dual controller (FC or iSCSI) > Up to 12 Drives > Minimum 4 drives > Includes Navisphere Express for management > Includes PowerPath for failover > Includes Snapshots – 16 per system, 1 per LUN > DOES NOT INCLUDE − Support for SAS drives − Support for external DAEs Expansion − − Support for more than 10 hosts Support for array-based clones License $2,000 Additional• EXPANDED AX4 System Charge > 2U dual controller (FC or iSCSI) $??? > Up to 60 SAS & SATA Drives > Support for up to 64 hosts Additional > Includes Navisphere Express Charge > Optional - Navisphere Management Suite (not available until March, 2008) $??? > Includes Snapshots – 16 per system, 1 per LUN > Optional – SnapView for snaps & clones – REQUIRES full Navisphere Additional > External Replication – REQUIRES Fibre Channel version of AX4 Charge Sun Proprietary/Confidential > Optional MirrorView / s, MirrorView / A, SAN Copy $??? Page 37
  38. 38. EMC Says, “Buy now starting at $8,599”• Apparently there is a low-end model with three small SATA drives and a single controller > Dell apparently doesn’t carry it – it is not on their website > Apparently EMC’s FAQ states that four drives are a minimum Sun Proprietary/Confidential Page 38
  39. 39. EMC Says, “Buy now starting at $8,599”• Dell’s lowest price for the most minimally configured AX4-5i is $13,158 and includes: > One controller > Four 750GB SATA drives > Downgraded to 3-Year Silver Warranty Support > No SPS (standby power supply only supported on dual controller systems) > No support for additional drive enclosures (requires $2,000 Expansion Enabler Key) > No support for SAS drives (requires same $2,000 Expansion Enabler Key) > No support for more than 10 hosts (requires same $2,000 Expansion Enabler Key Sun Proprietary/Confidential Page 39
  40. 40. EMC Says, “Buy now starting at $8,599”• Dell’s more likely configuration for AX4-5i is $20,058 and includes: > Two controllers > Four 750GB SATA drives > Expansion Enabler Key to support SAS drives and additional drive expansion trays > Four 146GB 15K SAS drives > Standby Power Supply > Support for up to 64 hosts > 3-Year Gold Warranty Support Sun Proprietary/Confidential Page 40
  41. 41. Dell/EMC AX4 Competitive Summary ● $8,599 – unrealistic pricing, represents special configuration only from EMC ● No expansion of any type unless dual controller configuration ● Any type of expansion requires the purchase of a single $2000 Expansion - Enabler Key: ● To use SAS drives ● To to add an expansion drive enclosure ● To to purchase array-based software ● To obtain support for 64 HA servers (10 supported by default) ● Navisphere management is a prerequisite for software enhancements ● iSCSI version does not support external replication services Sun Proprietary/Confidential Page 41
  42. 42. 2500 and Dell/EMC AX150/150i Dell / EMC Weaknesses 2500 Strengths over Dell / EMC• AX150/150i doesnt provide a SAS host • ST2500 provides 3 interface versions– FC, SAS, interface version and iSCSI• AX150/150i only supports desktop quality SATA • ST2500 supports SAS drives and will support drives Enterprise class SATA drives in next release• AX150/150i is not expandable beyond a single • ST2500 is expandable to 3 trays, or from 5-36 tray (12 drives) drives• AX150/150i products have weak performance • ST2500 provides industry leading performance (300-350MB/s sequential reads) and price/performance (800-1000MB/s sequential reads)• AX150/150i doesnt support hot-swap controllers and requires downtime to replace • ST2500 provides hot-swap components (power/cooling, drives, controllers)• Low utilization (up to 4 dedicated system drives) • ST2500 has 30% more utilization in drives (over 80% utilization vs. 50%) Sun Proprietary/Confidential Page 42
  43. 43. 2500 and HP HP Weaknesses 2500 Strengths over HP• MSA RAID uses older SCSI technology • ST2500 architecture uses SAS, which is newer technology than SCSI• For FC version, uses older 2Gig FC • For FC version, uses 4Gig FC• MSA RAID provides an active/passive failover design • ST2500 RAID uses active/active failover design• MSA products have weak performance (200- • ST2500 provides industry leading performance and 300MB/s sequential reads) price/performance (800-1000MB/s sequential reads)• Single points of failures (drive enclosure) • ST2500 provides no single points of failure (controller+drive)• MSA uses desktop quality SATA drives • ST2500 will use Enterprise class SATA drives• Enclosure+drive for MSA 1500 is at least 4U • ST2500 is 2U for rack intensive environments• MSA 60/70 is only a JBOD • ST2500 JBOD can be expanded to a RAID, and vice• Low margins in the channel versa • CAT F discount (more channel margin)• MSA 2000 expected to solve many weaknesses, but have a higher price • Pricing expected to be better than that of MSA 2000 Sun Proprietary/Confidential Page 43
  44. 44. HP MSA1510i• MSA1510i > 2 iSCSI host ports (single controller) > Up to 56 SCSI / 96 SATA Drives or mixed > RAID 0, 1, 1/0, 5, ADG (RAID 6) > Support up to 20 servers > TOE implemented on storage > Somewhat low-cost > $3,799 for 0TB – 1 controller (without drive enclosure) Sun Proprietary/Confidential Page 44 All prices from HP’s website 1/24/08
  45. 45. HP MSA1510i• MSA1510i > 2 iSCSI host ports (single controller) > Up to 56 SCSI / 96 SATA Drives or mixed > RAID 0, 1, 1/0, 5, ADG (RAID 6) > Support up to 20 servers > TOE implemented on storage > Somewhat low-cost > $3,799 for 0TB – 1 controller (without drive enclosure)• Competitive Bullets > Additional controller @ $2,594 (redundancy also requires additional Ethernet iSCSI module) > Active/Passive Controllers > Must add drive enclosure to controller units > MSA20 (SATA) @ $2,199 > MSA30 (SCSI) @ $2,594 > Only supports Windows environments & VMWare ESX 3.0.1 (single controller only) > SCSI interface to drive enclosures > SPOF, more enclosures = more SPOF > Dual Channel SCSI attachment reduces potential SCSI drives by 50% (Max of 2 enclosures, not 4) > Requires different disk enclosures for SCSI / SATA Drives > Warranty 3 yr. parts exchange, 1 yr. labor, 1 yr. on-site NBD > SATA uses desktop quality drives > MTBF = 500,000 hr. @ 50% > SATA warranty limited to 1 year Sun Proprietary/Confidential Page 45 > Very low IOPS with SATA All prices from HP’s website 1/24/08
  46. 46. Dot Hill 2330 > 12 Drive 2U device > 2 iSCSI host ports per controller > Supports 16 hosts > Up to 56 SAS / SATA Drives – support intermix within enclosure > RAID 0, 1, 3, 5, 6, 10 and 50 > EcoStorTM – use of super capacitors to preserve cache contents > SimulCache – only applies to dual controller configurations – claim to deliver higher cache writes > Dedicated PCI-Express bus > Built-in snapshot (AssuredSnapTM) > 16 snaps included with dual controllers, option to purchase license for 64 > Writeable snapshots that support snapshot rollback and supports roll forward > Built-in volume copy (AssuredCopyTM) – Requires premium charge (per FAQ) > Supports Windows Managed with RAIDar, a Web Based Interface > Provide access to CLI via RS-232 > Warranty – 3 years HW, 90 days SW• Competitive Bullets > Only supports Windows environments > Cache limited to 512MB per controller – not expandable > Apparently lack TOE on the storage array > Apparently lacks performance –Sun Proprietary/Confidential none publicly published Page 46

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