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Color
HUE
A name of a color family or an area on the
color wheel.
White Light Refracted by a Prism.
SUBTRACTIVE COLOR
PROCESS
The mixing of pigments and dyes so that
all colors of light except the color are
absorbed (subtr...
ADDITIVE COLOR
PROCESS
The mixing of colored lights so that they
shine on a surface, they combine (add) to
make other colo...
Hue – the color wheel.
PRIMARY COLORS
In a color system, the basic colors that
cannot be broken down into other colors
and that can be combined t...
SECONDARY COLORS
The product of mixing two primary colors.
TERTIARY COLORS
The products of mixing a primary and
secondary color.
KEY
• Used synonymously with value. In a scale of values,
high-key colors are lighter than colors in the middle
of the sca...
High key
Low key
TONE
• A color that has gray added to it.
TINT
• A color that has white added to it.
SHADE
• A color that has black added to it.
INTENSITY, SATURATION
The strength or weakness of a color.
OPTICAL COLOR MIXING
Placement of different colors in such a way
that the human eye mixes them to form
new colors.
Sandro Botticelli. Detail of Birth of Venus. 1486.
Color Printing: yellow.
Sandro Botticelli. Detail of Birth of Venus. 1486.
Color Printing: magenta.
Sandro Botticelli. Detail of Birth of Venus. 1486.
Color Printing: yellow and magenta.
Sandro Botticelli. Detail of Birth of Venus. 1486.
Color Printing: cyan.
Sandro Botticelli. Detail of Birth of Venus. 1486.
Color Printing: yellow, magenta, and cyan.
Sandro Botticelli. Detail of Birth of Venus. 1486.
Color Printing: black.
Sandro Botticelli. Detail of Birth of Venus. 1486.
Color Printing: yellow, magenta, cyan, and black.
Sandro Botticelli. Detail of Birth of Venus. 1486.
Color printing detail.
Color Schemes
• Monochromatic, Analogous, and
Complementary
• Triads, Tetrads, and Hexads
• Warm and Cool
Colors
• Earth T...
MONOCHROMATIC COLOR
SCHEME
Variations in color based on one hue.
ANALOGOUS COLOR
SCHEME
Variations in color between hues adjacent
to one another on the color wheel.
COMPLIMENTARY COLOR
SCHEME
Variations in color based on colors opposite
each other on the color wheel.
SIMULTANEOUS
CONTRAST
An effect achieved by placing highly
contrasting colors (complements), values,
and intensities next ...
TRIAD
Three colors that are equidistant from one
another (form an equilateral triangle) on the
color wheel.
TETRAD
Four colors that are equidistant from one
another (form a square or rectangle) on the
color wheel.
Polychromatic Color
Scheme
Having many colors; random or intuitive
use of color combinations as opposed to
color selection...
Earth Tones
Analysis:
• Color temperature
• Color Scheme
• Key
• Mood
Color (Design Fundamentals)
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Color (Design Fundamentals)

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Color (Design Fundamentals)

  1. 1. Color
  2. 2. HUE A name of a color family or an area on the color wheel.
  3. 3. White Light Refracted by a Prism.
  4. 4. SUBTRACTIVE COLOR PROCESS The mixing of pigments and dyes so that all colors of light except the color are absorbed (subtracted).
  5. 5. ADDITIVE COLOR PROCESS The mixing of colored lights so that they shine on a surface, they combine (add) to make other colors.
  6. 6. Hue – the color wheel.
  7. 7. PRIMARY COLORS In a color system, the basic colors that cannot be broken down into other colors and that can be combined to create other colors.
  8. 8. SECONDARY COLORS The product of mixing two primary colors.
  9. 9. TERTIARY COLORS The products of mixing a primary and secondary color.
  10. 10. KEY • Used synonymously with value. In a scale of values, high-key colors are lighter than colors in the middle of the scale; low-key colors are darker than the colors in the middle of the scale.
  11. 11. High key
  12. 12. Low key
  13. 13. TONE • A color that has gray added to it.
  14. 14. TINT • A color that has white added to it.
  15. 15. SHADE • A color that has black added to it.
  16. 16. INTENSITY, SATURATION The strength or weakness of a color.
  17. 17. OPTICAL COLOR MIXING Placement of different colors in such a way that the human eye mixes them to form new colors.
  18. 18. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: yellow.
  19. 19. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: magenta.
  20. 20. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: yellow and magenta.
  21. 21. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: cyan.
  22. 22. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: yellow, magenta, and cyan.
  23. 23. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: black.
  24. 24. Sandro Botticelli. Detail of Birth of Venus. 1486. Color Printing: yellow, magenta, cyan, and black.
  25. 25. Sandro Botticelli. Detail of Birth of Venus. 1486. Color printing detail.
  26. 26. Color Schemes • Monochromatic, Analogous, and Complementary • Triads, Tetrads, and Hexads • Warm and Cool Colors • Earth Tones • Polychromatic Schemes
  27. 27. MONOCHROMATIC COLOR SCHEME Variations in color based on one hue.
  28. 28. ANALOGOUS COLOR SCHEME Variations in color between hues adjacent to one another on the color wheel.
  29. 29. COMPLIMENTARY COLOR SCHEME Variations in color based on colors opposite each other on the color wheel.
  30. 30. SIMULTANEOUS CONTRAST An effect achieved by placing highly contrasting colors (complements), values, and intensities next to each other.
  31. 31. TRIAD Three colors that are equidistant from one another (form an equilateral triangle) on the color wheel.
  32. 32. TETRAD Four colors that are equidistant from one another (form a square or rectangle) on the color wheel.
  33. 33. Polychromatic Color Scheme Having many colors; random or intuitive use of color combinations as opposed to color selection based on a specific color scheme.
  34. 34. Earth Tones
  35. 35. Analysis: • Color temperature • Color Scheme • Key • Mood

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