Building Relationships,
Strategies and Tips

Debbie Gorski
Wyoming Entrepreneur
SBDC, MRC, PTAC
debk@uwyo.edu
HOMEWORK REVIEW
Twitter
Role: Engage with small businesses and others; share industry related
info/opportunities specific ...
EDITORIAL CALENDER REVIEW
SOCIAL MEDIA IS SOCIAL!


Be active on social media
Be active everyday- like, comment, post or tweet,
retweet, reply, etc...
BUILDING RELATIONSHIPS
To make friends, be a friend-reach out to
others.
 Consumers buy from businesses/people they
trust...
STRATEGIES AND TIPS
Branding-Try to keep the same name across
all social media channels, same logo
 Utilize a social medi...
JUMPSTARTING YOUR PRESENCE
SOCIAL SHARE
PROVIDE OPPORTUNITIES FOR ENGAGEMENT
SHARE YOUR
EXPERTISE.
SHARE CONTENT THAT IS
VALUABLE AND
INTERESTING.
UTILIZE GREAT PHOTOS.
BE RESPONSIVE
IT IS ALL ABOUT THE CUSTOMER!
RESPOND TO CRITICISM IN POSITIVE WAYS.
SHARE THE LOVE!
HAVE FUN!
CREATIVE SELLING
TOOT YOUR HORN!
GREAT RESOURCES
http://www.slideshare.net/alynsen/socialmedia-marketingemerson
 Social share plugins:
http://www.sharethi...
QUESTIONS?


Homework this week-Find your own great
posts for each category.
Building relationships, Strategies and Tips
Building relationships, Strategies and Tips
Building relationships, Strategies and Tips
Building relationships, Strategies and Tips
Building relationships, Strategies and Tips
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Building relationships, Strategies and Tips

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Implementing your presence and building relationships and tips to make your life easier.

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  • There is so much activity on social media your posts will get lost very quickly, especially on Twitter. Be active everyday!
  • Consumers are more apt to buy from someone they trust. When you reach out and show your personable, human side you are building trust and loyalty. Very easy when it via person to person, you can simulate that via social media. Make friends-this is hard on Facebook when you can’t like individuals, but individuals can like you. So how do those individuals find you. First be sure to tell tell family, friends, your email list, newsletters, blogs, etc. share, share, share. Then to reach even further, like other pages, let others know you are there. Like a variety of business pages: other businesses, chambers, state economic development partners (us, business council, etc) non-profit orgs/special interest groups, industry leaders, media people (newspapers, radio).If you build an account and then quit posting or be active, think of it as starting a business and then not showing up to work. Close your account, don’t let it hang out there.
  • Utilize dashboards to save time and post on most sites at one time.By using hashtags, your post will bee categorized and seen by people who follow those hashtags and can be potential new followers if they like your coontent.Use your smart phone more often, by posting real time, you may find you engage more often, more spontaneous.
  • Be sure the first thing you do is include your social share buttons on your website and social share plugins for your blog. For sharing on all sites. You may not use Twitter or Reddit or other sites, but people coming to your website or blog may be connected. When they come to your website they can share the info on other sites with a click of a button.You can create engagement on your post by, posting something by you personally or your staff as a comment you made on your page posted as your page. I don’t do this a lot, but sometimes, to post an opinion or answer questions, etc.Use your blog, email list to point discussions, etc to your other social sites.
  • Social share plug-in used in blog posts. Add This is a popular one.The next several slides are examples of this week’s homework assignment. When I first started involvement in social media I explored and observed what others posted. I want you to do the same. I found it was the best learning tool. I found great and popular examples of content strategies, branding your image, encouraging engagement and thus building relationships.
  • Fashion Crossroads in Casper provided this opportunity in regards to National Hat Day
  • Do you provide a niche in your community, something no one else is doing? You can quickly become the go to place for providing good quality information.
  • Notice this post received 30 likes. Share what you or your staff are doing in your community. Say Thank You, etc.
  • Old Town Coffee in Lander, WY. Beautiful pic. Coffee can be beautiful posted this morning. Coffee pictures are shared a great deal.
  • Responded on the same day. Mari Smith says customers expect a response within 30 minutes. The average response is about 14 hours.
  • Posts from The Reef Fly Shop, Alcova, WY. They do a great job of responding to client comments.
  • In the five years I have been doing social media, we have received maybe one negative comment. Looking for an example actually was hard. The more presence you have, the more opportunities for negative comments, I suppose. I had to go to Wal Mart to find one.
  • Linking to other businesses. (relevant to their business) Great way to market to another page’s followers and supporting one another.
  • PitchEngine people know how to have fun!
  • You can sell, do it in a creative way. Maybe not the best picture, but you definitely get the idea their ingredients are fresh.
  • 106 comments. Great pic and marketing message.
  • Invest in your community-Linking local people to national advertisements. I loved this short video.
  • Be proud of your accomplishments. Sometimes somebody else will toot your horn, but it is always okay to let others know when something spectacular happens.
  • This first link is great. 248 slides, but she talks about the most popular sites and why bother (in her words). A couple of urls for finding social share plugins and a couple of my favorite resources.
  • Mari Smith, the Queen of Facebook. She has great info on her page.
  • I love Social Media Examiner! They provide lots of great information, through their email newsletter, podcasts, blog, etc. What ever you need to know about social media, you will find it in their blog archives.
  • When I first started using social media, I spent a lot of time observing how and what others posted on all social sites.
  • Building relationships, Strategies and Tips

    1. 1. Building Relationships, Strategies and Tips Debbie Gorski Wyoming Entrepreneur SBDC, MRC, PTAC debk@uwyo.edu
    2. 2. HOMEWORK REVIEW Twitter Role: Engage with small businesses and others; share industry related info/opportunities specific to small businesses and resources. Content Strategy:  Post upcoming events (workshops, conferences, etc.- ours and other WY eco devo groups).  Post opportunities & resources specifically and of interest for small businesses.  Announce news about our staff and awards/success stories of small businesses, clients.  Tools: Tweetdeck (free app to manage Twitter activity), Twitpic, Hootsuite, Social Mention  Management:  Post an average of 5-7 times daily.  Check mentions, retweets, follows, direct messages and respond as needed-daily.  Engage in tweets within our industr;y topics.  Analyze data weekly, monthly, quarterly and yearly make adjustments as needed.  Include WyEn website, Facebook urls to posts whenever applicable.  Research and keep an eye out for apps and tools that would enhance activity.  Review who is following and follow back-look for new follows.  Time: Daily for 30 minutes to an hour.
    3. 3. EDITORIAL CALENDER REVIEW
    4. 4. SOCIAL MEDIA IS SOCIAL!  Be active on social media Be active everyday- like, comment, post or tweet, retweet, reply, etc.  Update, change and refresh   Be a part of the conversation Start conversations, reply and engage It is not all about you! Don’t sell! Sell! Sell! Or you will lose a lot of friends. Engage! Engage! Engage! It is called social for a reason!    
    5. 5. BUILDING RELATIONSHIPS To make friends, be a friend-reach out to others.  Consumers buy from businesses/people they trust  Be human, be personable-let your personality show through.  Respond quickly.  Highlight customers, link to or mention other businesses/organizations. 
    6. 6. STRATEGIES AND TIPS Branding-Try to keep the same name across all social media channels, same logo  Utilize a social media management dashboard (such as Hootsuite, Sproutsocial, Seesmic, Tweetdeck, etc.  Use hashtags to reach targeted audiences.  Download apps for your social sites on your smart phone. Be spontaneous 
    7. 7. JUMPSTARTING YOUR PRESENCE
    8. 8. SOCIAL SHARE
    9. 9. PROVIDE OPPORTUNITIES FOR ENGAGEMENT
    10. 10. SHARE YOUR EXPERTISE.
    11. 11. SHARE CONTENT THAT IS VALUABLE AND INTERESTING.
    12. 12. UTILIZE GREAT PHOTOS.
    13. 13. BE RESPONSIVE
    14. 14. IT IS ALL ABOUT THE CUSTOMER!
    15. 15. RESPOND TO CRITICISM IN POSITIVE WAYS.
    16. 16. SHARE THE LOVE!
    17. 17. HAVE FUN!
    18. 18. CREATIVE SELLING
    19. 19. TOOT YOUR HORN!
    20. 20. GREAT RESOURCES http://www.slideshare.net/alynsen/socialmedia-marketingemerson  Social share plugins: http://www.sharethis.com/#sthash.FdP4EJEY .dpbs or http://www.addthis.com/socialplugins/sharing-tools  http://www.ericspellmann.com/  http://www.socialmediaexaminer.com/  Use “help” to find answers to specific ?’s. 
    21. 21. QUESTIONS?  Homework this week-Find your own great posts for each category.

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