M. zawisza e health business models for chronic conditions_ experiences_lodzkie region


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M. zawisza e health business models for chronic conditions_ experiences_lodzkie region

  1. 1. eHealth Business Model for chronic diseases – experience from Lodzkie RegionMarcin Zawisza, Marshal’s Office of the Lodzkie Region 1
  2. 2. Agenda Assumptions Definition Methodology Examples Model Conclusions 2
  3. 3. Assumptions 3
  4. 4. Assumptions 4
  5. 5. Assumptions 5
  6. 6. Assumptions 6
  7. 7. Definition A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). The process of business model construction is part of business strategy. In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. http://en.wikipedia.org/wiki/Business_model 7
  8. 8. Methodology http://alexosterwalder.com/index.html 8
  9. 9. Methodology http://www.amazon.com/Business-Model-Generation-Visionaries- Challengers/dp/0470876417/ref=sr_1_1?ie=UTF8&qid=1361912790&sr=8- 1&keywords=business+model+generation 9
  10. 10. Methodology 10
  11. 11. MethodologyWhat core value do you deliver to thecustomer?Which customer needs are you satisfying? 11
  12. 12. MethodologyWhich classes are you creating values for?Who is your most important customer? 12
  13. 13. MethodologyThrough which channels that your customerswant to be reached?Which channels work best? How much do theycost? How can they be integrated into yourand your customers’ routines? 13
  14. 14. MethodologyWhat relationship that the target customerexpects you to establish?How can you integrate that into your businessin terms of cost and format? 14
  15. 15. MethodologyWhat key activities does your value propositionrequire?What activities are important the most indistribution channels, customer relationships,revenue stream…? 15
  16. 16. MethodologyWhat key resources does your valueproposition require?What resources are important the most indistribution channels, customer relationships,revenue stream…? 16
  17. 17. MethodologyWho are your key partners/suppliers?What are the motivations for the partnerships? 17
  18. 18. MethodologyWhat are the most cost in your business?Which key resources/ activities are mostexpensive? 18
  19. 19. MethodologyFor what value are your customers willing to pay?What and how do they recently pay? How would theyprefer to pay?How much does every revenue stream contribute tothe overall revenues? 19
  20. 20. Methodology 20
  21. 21. Examples 21
  22. 22. Examples 22
  23. 23. Examples 23
  24. 24. Examples 24
  25. 25. Examples 25
  26. 26. Examples 26
  27. 27. Examples 27
  28. 28. Model eHealth BM (public perspective) Key Partners Key Activities Value Proposition Customer Customer conference Relationships Segments EU Contract E-health doctors services Doctor’s visits Patients procurement Medical Better medical Key Resources Channels Patient’s NGO’s treatment family www PMO Technology vendors Saved time mobile EU Funds Cost Structure Revenue Streams Management Saved money EBM Infrastructure marketing Medical quality 28
  29. 29. Model eHealth BM (vendor perspective) Key Partners Key Activities Value Proposition Customer Customer Analysis Seminars Relationships Segments Medical specialists Meetings Production Hospitals New software Webinars Medical organisations Key Resources Channels GPs Public Technical procurement Other Vendors Team contract Regions Cost Structure Revenue Streams Implementatio Production n New markets Goodwill Sales Marketing 29
  30. 30. Model RSIM BM EU Contract Decision makers Workshops New infrastructure Doctors Procurement Seminars Politics LAN Patients Technology Logistic Project Team Ehealth services vendors Hospital’s management Information www security Consulting Better Saved money Infrastructure management Personel’s Innovation wages Telemedicine 30
  31. 31. Model in4health BM EU Contract Articles Medical specialists Diabetes Procurement Workshops Medical Selfmanagemtn Associations Family tool for diabetes Technology www vendors Project Team Mobile Google Play App Store Vendor’s contracts Education Better health Infrastructure services for our citizines Marketing Self-managemnt 31
  32. 32. Conlussions  BMC methodology is simple and practical  BMC are based on science and innovations in business sectors  BMC can be added new look to analysis for eHealth models and services  BMC can completly change our thinking about chronic disease domain  Time spent on BMC analyse can saved public money 32
  33. 33. The End A Better Life for Chronic Patients www.richardproject.eu 33