The current economy is forcing every business to explore new and more cost-effective methods to reach and retain customers. While traditional marketing and advertising sees declining ROI, the Web has become the top channel for acquiring and retaining customers. Whether the Web is a vehicle for information or a direct source of sales, all businesses must now focus on the development, execution, and distribution of online content to remain competitive. In this thirty-minute webinar, Viewstream CEO John Assalian shares successful content marketing strategies. He offers insider tips to help your tech marketing department achieve better sales-ready leads, execute more effective lead-nurturing strategies, and sustain competitive advantage. You will learn best practice content marketing techniques for high-tech marketing, specifically targeted to larger deal sizes ($15K to $2M).

1. Marketing In Motion Your Prospect Is Your Champion Seven Ways To Increase Sales Ready Leads with Content Marketing John J. Assalian, CEO

3. Today’s Buying Culture

12. #1: Engaging Content: Autodesk

20. #3: Channel Ecosystem: CDW

21. #3: Channel Ecosystem: CDW

22. #3: Channel Ecosystem: CDW

26. #4: Social Media Content Cycle

36. #7: Long Tem Strategy Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content

39. Marketing In Motion www.viewstream.com [email_address] 888.404.8686