Wwn Slideshow Online Marketing


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An "Effective Online Marketing" presentation from Belinda Jackson, Director of Central Coast Online Marketing Company, Web Chameleon. Given at The Working Women's Network in Killara, Sydney, June 17 2009.

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Wwn Slideshow Online Marketing

  1. 1. Presentation by Belinda Jackson www.webchameleon.com.au Effective Online Marketing
  2. 2. What we’ll be covering today; <ul><li>3 P’s for Successful Online Marketing </li></ul><ul><li>Online Visibility </li></ul><ul><li>Business Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>Email Marketing </li></ul>
  3. 3. PRESENCE An effective Online Presence (Web Site) + PROMOTION Incoming Traffic (Prospects) to your Web Site + PERSUASION Conversion of Leads (Prospects) into Customers 3 STEPS to Online Success
  4. 4. = An Online Presence that generates Sales to make Money & Profit for your Business
  5. 5. PRESENCE <ul><li>WEBSITE </li></ul><ul><li>BUSINESS BLOG </li></ul><ul><li>SOCIAL MEDIA </li></ul>Online Presence is more than your website. An effective website is essential but you also need to have ‘Online Visibility’
  6. 7. <ul><li>BLOG = Web Log </li></ul><ul><ul><li>Displays content in chronological order </li></ul></ul><ul><ul><li>Most Recent at Top </li></ul></ul><ul><li>Just another type of Website </li></ul><ul><li>Post Text, Images, Video, Audio </li></ul><ul><li>Free or Low Cost </li></ul><ul><li>RSS – Subscribe to Updates </li></ul>BUSINESS BLOGGING Web Chameleon’s Blogging Training Program - www.businessbloggingprogram.com
  7. 9. The Power of Blogging for Business <ul><li>Provides Web Presence </li></ul><ul><li>Easy to Manage (built in CMS) </li></ul><ul><li>Low Cost Lead Generation </li></ul><ul><li>Great for SEO – Google Loves Blogs </li></ul><ul><li>Builds Credibility & Expert Status </li></ul><ul><li>Communication with Market </li></ul>www.businessbloggingprogram.com EASY SEO
  8. 10. Social Media
  9. 11. <ul><li>Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense social media is a shift in how people discover, read and share news, information and content. </li></ul><ul><li>It is a fusion between sociology and technology – allowing people to connect in the online world to form relationships for both personal and business . </li></ul><ul><li>• Blogs </li></ul><ul><li>• Video </li></ul><ul><li>• Social Networks </li></ul><ul><li>• Podcasts </li></ul><ul><li>• Wiki’s </li></ul><ul><li>• Bookmarking </li></ul><ul><li>• Virtual worlds </li></ul><ul><li>Forums and message boards </li></ul>
  10. 12. <ul><li>Benefits of Social Networking Online </li></ul><ul><li>Online Visibility </li></ul><ul><ul><ul><li>to your target market </li></ul></ul></ul><ul><ul><ul><li>to Media </li></ul></ul></ul><ul><ul><ul><li>to joint venture opportunities </li></ul></ul></ul><ul><li>Generate leads to your Website & Business </li></ul><ul><li>Become known as an expert in your industry </li></ul><ul><li>Information Gathering </li></ul><ul><li>Relationship Building </li></ul>
  11. 13. Word of Mouth & Referral Marketing through Social Media
  12. 14. Twitter <ul><li>Approx 12 million worldwide users </li></ul><ul><li>Fast Growing Social Network </li></ul><ul><li>Lots of Media Attention </li></ul><ul><li>www.twitter.com </li></ul>Connect with me at www.twitter.com/webchameleon
  13. 15. Facebook <ul><li>Approx 130 million worldwide users </li></ul><ul><li>Estimated 4.7 million Aussies! </li></ul><ul><li>Fast Growing Social Network </li></ul><ul><li>Lots of Media Attention </li></ul><ul><li>www.facebook.com </li></ul>Connect with me at www.facebook.com/webchameleon
  14. 16. LinkedIn <ul><li>40 million worldwide users </li></ul><ul><li>Business Oriented Network </li></ul><ul><li>www.linkedin.com </li></ul>Connect with me at www.linkedin.com/in/webchameleon
  15. 17. Tips for Social Networking <ul><li>Get Started - Register </li></ul><ul><li>Add relevant information to your profile including your website and blog link/s </li></ul><ul><li>Search for contacts & add to your network </li></ul><ul><li>Interact – comments, offer help etc </li></ul><ul><li>Post Status Updates regularly </li></ul><ul><li>Cross publish your Blog posts (if relevant) </li></ul><ul><li>Share Resources (web links etc) </li></ul>
  16. 18. Email Marketing Convert & Retain your ideal clients using a simple EMAIL NEWSLETTER once a month. PERSUASION
  17. 19. Email Marketing = Relationship Marketing by Email Conversion of Prospects to Clients over time via regular EMAIL communications EMAIL MARKETING Email Marketing is a form of direct marketing which uses Email as a means of communicating messages to your clients.
  18. 21. 7 Reasons to publish an EMAIL NEWSLETTER <ul><li>Stay in Touch </li></ul><ul><li>Maximize Website Effectiveness </li></ul><ul><li>Low Cost </li></ul><ul><li>Build Trust & Credibility </li></ul><ul><li>Promote Products & Services </li></ul><ul><li>Track Results </li></ul><ul><li>Save time – get your message to many people at once. </li></ul>Ultra Low Cost Lead Conversion
  19. 22. Special Deals & Postcard - Email Marketing <ul><li>Perfect for Product based, Retail & Hospitality </li></ul><ul><li>Exclusive Email Offers </li></ul><ul><li>Last minute special offers </li></ul><ul><li>Generate traffic & customers </li></ul><ul><li>Promote products & services </li></ul><ul><li>Increase Profits & Sales </li></ul>3 Day Sale 50% off Super Special
  20. 23. Text Emails Vs HTML Emails Email Marketing – Best Practices Text Email HTML Email
  21. 24. Consent Unsubscribe Identify SPAM COMPLIANCE
  22. 25. Opt-In Subscribers from your Website <ul><li>Consider providing an Incentive: Free Gift, eg </li></ul><ul><li>Free Report or E-Book </li></ul><ul><li>Discount or Special Offer </li></ul>
  23. 26. <ul><li>Provide Good Quality Content that recipients will be pleased to receive </li></ul><ul><li>Sender Reputation!! </li></ul><ul><li>Giving Vs Promotion – use the 80/20 rule </li></ul><ul><li>Provide an Offer & encourage Action </li></ul><ul><li>Effective Subject Line </li></ul>Email Marketing – Best Practices
  24. 27. EMAIL PUBLISHING www.chameleon-mail.com
  25. 28. RESOURCES <ul><ul><li>Belinda’s Websites & Services; </li></ul></ul><ul><ul><li>www.webchameleon.com.au </li></ul></ul><ul><ul><li>www.chameleon-mail.com </li></ul></ul><ul><ul><li>www.creatingonlinesuccess.com </li></ul></ul><ul><ul><li>www.businessbloggingprogram.com </li></ul></ul>