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The pepsi's strongness in market

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  1. 1. PEPSICO By Muthu
  2. 2. HISTORY <ul><li>The originator - </li></ul><ul><li>Caleb D. Bradham in 1898-northern carolina </li></ul><ul><li>Pepsico Americas Beverages(PAB)1992 </li></ul><ul><li>Partnership with Thomas J. Lipton Co. to sell ready-to-drink tea in 1992 </li></ul><ul><li>First fresh juice brand Tropicana Acquired in 1998 </li></ul><ul><li>SoBe became a part of PAB in 2001 </li></ul><ul><li>Gatorade thirst quencher sport drinks became a part of PepsiCo with the merger in 2001 </li></ul>
  3. 3. Expansion <ul><li>On Feb 26th, 2010, PepsiCo mergers with PAS and PBG to strengthen its North American beverage business </li></ul><ul><li>PBC encompasses approximately 75 percent of PepsiCo's North American beverage volume </li></ul>
  4. 4. Leadership Indra K.Nooyi Chairman and CEO, PepsiCo John copton CEO, PepsiCo Albert.p.carray CEO, PepsiCo Zein abdalla CEO,PepsiCo Europe Saad abdul -latif Manu Anand, Chairman, PepsiCo India
  5. 5. 2009 Milestones <ul><li>Named 'Best Companies for Multi Cultural Women' </li></ul><ul><li>New brand Pearled Couscous side dish & Near East Gourmet Meal Kits </li></ul><ul><li>celebrates its 75th anniversary in Canada </li></ul><ul><li>PepsiCo-Almarai JV acquires stake in Jordanian dairy company, Teeba </li></ul><ul><li>Honored with 'Respect Award' for its commitment to diversity by the Gay, Lesbian and Straight Education Network (GLSEN) </li></ul><ul><li>PepsiCo Russia celebrates 50th Anniversary </li></ul><ul><li>Make 'Best Foods for Women' list in Women's Health magazine </li></ul><ul><li>Aunt Jemima brand celebrates 120 years </li></ul><ul><li>joins Healthy Weight Commitment Foundation to help reduce obesity in the US </li></ul><ul><li>Again named to Dow Jones Sustainability World Index and Dow Jones Sustainability North America Index </li></ul><ul><li>United Nations Association of New York honors Frito-Lay for its environmental efforts </li></ul><ul><li>The U.S. Environmental Protection Agency awards PepsiCo a 2009 Energy Start Sustained Excellence Award for its energy efficiency program </li></ul>
  6. 6. Main brands <ul><li>Gatorade Brands </li></ul><ul><li>over 80 countries </li></ul><ul><li>40 years of rehydration and sports nutrition </li></ul><ul><li>Tropicana Brands </li></ul><ul><li>strongest name in juices </li></ul><ul><li>plenty of nutritious, high-quality flavors </li></ul><ul><li>Frito-Lay Brands </li></ul><ul><li>Employing over 48,000 people </li></ul><ul><li>$13 billion of business </li></ul><ul><li>Pepsi-Cola Brands </li></ul><ul><li>Fun & refreshment over 100 years </li></ul><ul><li>Broad spectrum of beverages it offers worldwide </li></ul>
  7. 7. <ul><li>PRODUCT </li></ul><ul><li>offering snacks, foods and drinks that satisfy consumers’ changing preferences </li></ul><ul><li>changing on the basis of the health of the world’s population demands it. </li></ul><ul><li>MANAGEMENT </li></ul><ul><li>Human Sustainability initiatives are led by PepsiCo’s chief scientific officer (CSO) </li></ul><ul><li>Each executive reports to PepsiCo’s chairman and CEO serves on the PepsiCo Executive Committee </li></ul><ul><li>R&D on its major product categories exploring new categories through long-term research </li></ul><ul><li>addresses public health concerns including obesity, and our network of leaders includes world-renowned clinical scientists and experts in science, nutrition, food safety, epidemiology and health policy. </li></ul>
  8. 8. Our Goals and Commitments <ul><li>Grow international revenues at two times real global GDP growth rate. </li></ul><ul><li>Grow savory snack and Liquid Refreshment Beverage market share in the top 20 markets. </li></ul><ul><li>Sustain or improve brand equity scores for PepsiCo's 19 billion-dollar brands in top 10 markets. </li></ul><ul><li>Rank among the top two suppliers in customer (retail partner) surveys where third-party measures exist. </li></ul>
  9. 9. Financial position Income from the beverages mkt -38% 48% revenue from the foods PEP:62.60 +0.71
  10. 11. Solid Financial Performance <ul><li>Net revenue grew 5% on a constant currency basis. </li></ul><ul><li>Core division operating profit rose 6% on a constant currency basis. </li></ul><ul><li>Core EPS grew 6% on a constant currency basis. </li></ul><ul><li>Management operating cash flow, reached $5.6 billion, up 16%. </li></ul><ul><li>Raised the annual dividend by 6%. </li></ul>
  11. 12. Highlights <ul><li>CEO says North American beverage volume trends were improving &facing tougher comparisons </li></ul><ul><li>Revenue rose 13 percent to $9.37 billion </li></ul><ul><li>Snacks strong in INDIA, CHINA </li></ul><ul><li>snack sales by volume rose 1 %, boosted by growth in markets such as India and China, which helped offset a 0.5 %volume decline in its beverage business </li></ul>
  12. 13. Key Challenges and Strategies for Driving Growth <ul><li>Expand the Global Leadership Position of our Snacks Business </li></ul><ul><li>Ensure Sustainable, Profitable Growth in Global Beverages </li></ul><ul><li>Unleash the Power of &quot;Power of One&quot; </li></ul><ul><li>Rapidly Expand our &quot;Good for You&quot; Portfolio </li></ul><ul><li>Continue to Deliver on Our Environmental Sustainability Goals and Commitments </li></ul><ul><li>Cherish our Employees and Develop the Leadership to Sustain Our Growth </li></ul>
  13. 14. STRATEGY <ul><li>Social vending system </li></ul><ul><li>Many more designs </li></ul><ul><li>for one brand </li></ul><ul><li>Based on the youth & </li></ul><ul><li>population </li></ul><ul><li>Promoting through TV Ad </li></ul><ul><li>& new way of using package </li></ul><ul><li>Introducing slogans </li></ul>