REJUVENATE YOUR PERSONALBRAND: HOW TO POLISHYOUR ONLINE IMAGEThe Honor Society of Phi Kappa PhiAugust 11, 2012
Professional Workshop Summary Strengthen your personal brand Create a memorable online profile Use LinkedIn for career development Adapt your elevator speech for online Develop a personal online marketing strategyUse Twitter Hashtag: #PKP2012
Strengthen your personal brandA personal brand distinguishes you fromthe crowd by showcasing your specialtiesand expertise. What is unique about you? What is your passion? What is your value proposition?
Strengthen your personal brandDevelop an online presence Facebook YouTube LinkedIn Twitter Pinterest Flickr Personal website Personal blog
Strengthen your personal brandBecome known as a specialist Create your own blog Link to other blogs Comment on other blogs Participate in LinkedIn group conversations Join in Twitter chats
Create a memorable online profileAn online profile that maintainsconsistency across social networkingsites helps boost your online presence andcreditability. Write a concise and powerful summary Include volunteer work Add skills, foreign language, projects Choose attention-grabbing words
Use LinkedIn for career development Join the right groups Ask incisive questions on discussion boards Comment on topics with relevant, helpful advice Conduct polls Start a reading list – follow other reading lists Use SlideShare app to showcase your work
Adapt your elevator speech for onlineAn elevator speech is a short summarythat quickly informs others about yourskills, interests and professionalbackground. Focus on others’ needs Demonstrate how you can help Articulate your value proposition What do you do? What problems can you solve? What three core values do you have?
Develop a personal online marketingstrategyA marketing plan with objectives helpsdefine your overall goals, keeps youfocused and saves time. Commit to one hour a week Select one or two social networking sites Keep a social media content calendar Find social networking sites that like-minded people use
Resources for further reading Deckers, E. & Lacy, K. (2010). Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. Indiana: Que Publishing. Elad, J. (2011). LinkedIn for dummies. Hoboken, NJ: Wiley. Evans, D. (2008). Social media marketing: an hour a day. Hoboken, NJ: Wiley. Gitomer, J. H. (2011). Social boom!: How to master business social media. Upper Saddle River, NJ: Financial Times/Prentice Hall. Hampton, K. N., Goulet, L. S., Rainie, L., & Purcell, K. (2011, June 16). Pew Research Centers Internet & American Life Project. Social Networking Sites and Our Lives. Jennings, Miles. "The LinkedIn Blog » Top five reasons to use LinkedIn groups.“ (December 7, 2011) The LinkedIn Blog. Schwawbel, D. (2009). Me 2.0: Build a Powerful Brand to Achieve Career Success. New York, NY: Kaplan