The Art of  User Engagement
Examples of Great Participation
 
How To Get Participation?
Reduce Cost of Participation vs Free, but not so easy This is easy
Design For Ego It’s not about you, it’s about the  u ser
Reputation ebay yelp
Recognition yelp
Popularity
Ranking
Relevant Metrics <ul><li>Page Views </li></ul><ul><li>Visitors </li></ul><ul><li>Time On Site </li></ul><ul><li>Conversion...
Labor Cost of Effort vs Social Cost of Not Participating
Completeness
Social Pressure
Herd Mentality
It’s easier to just follow the crowd
Reciprocity
You bite me, I’m gonna bite you back
Commitment
People are more obliged to uphold publicly made commitments
Discovery
The Author – Pek Pongpaet <ul><li>User Experience, Designer / Developer </li></ul><ul><li>Human Computer Interaction </li>...
Sources <ul><li>“ Science of Designing Interactions” – Andreas Weigand & Ming Yeow Ng </li></ul><ul><li>“ Crowdsourcing fo...
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The Art Of User Engagement

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Tactics on How to Create Engaging Web sites and applications that Encourage User Participation

http://blog.pekpongpaet.com

Published in: Technology

The Art Of User Engagement

  1. The Art of User Engagement
  2. Examples of Great Participation
  3.  
  4. How To Get Participation?
  5. Reduce Cost of Participation vs Free, but not so easy This is easy
  6. Design For Ego It’s not about you, it’s about the u ser
  7. Reputation ebay yelp
  8. Recognition yelp
  9. Popularity
  10. Ranking
  11. Relevant Metrics <ul><li>Page Views </li></ul><ul><li>Visitors </li></ul><ul><li>Time On Site </li></ul><ul><li>Conversion Rates </li></ul><ul><li>Who’s Viewing </li></ul><ul><li>Fans / Followers </li></ul><ul><li>Comments </li></ul><ul><li>Compliments </li></ul>
  12. Labor Cost of Effort vs Social Cost of Not Participating
  13. Completeness
  14. Social Pressure
  15. Herd Mentality
  16. It’s easier to just follow the crowd
  17. Reciprocity
  18. You bite me, I’m gonna bite you back
  19. Commitment
  20. People are more obliged to uphold publicly made commitments
  21. Discovery
  22. The Author – Pek Pongpaet <ul><li>User Experience, Designer / Developer </li></ul><ul><li>Human Computer Interaction </li></ul><ul><li>Entrepreneur </li></ul><ul><li>http://blog.pekpongpaet.com </li></ul>
  23. Sources <ul><li>“ Science of Designing Interactions” – Andreas Weigand & Ming Yeow Ng </li></ul><ul><li>“ Crowdsourcing for Creatives” – Derek Powazek </li></ul><ul><li>“ Influence – Psychology of Persuasion” – Robert B. Cialdini </li></ul><ul><li>Photos - Flickr </li></ul>

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