Marketing Plan Presentation

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A marketing plan for a start up coffee shop in Topeka, KS.

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Marketing Plan Presentation

  1. 1. Joe Vagabond’s<br />Coffee Shop<br />
  2. 2. Situation Description<br />JV’s<br />Coffee Shop<br />
  3. 3. Situation Description (cont.)<br />JV’s<br />Coffee Shop<br />
  4. 4. Situation Description (cont.)<br />JV’s<br />Coffee Shop<br />
  5. 5. Objectives<br />JV’s<br />Coffee Shop<br />
  6. 6. Market Segmentation<br />Shawnee Heights High School<br />JV’s<br />Coffee Shop<br />
  7. 7. Market Segmentation (cont.)<br />Highland Park High School<br />JV’s<br />Coffee Shop<br />
  8. 8. Market Segmentation (cont.)<br />JV’s<br />Coffee Shop<br />
  9. 9. Marketing Mix (Product)<br />JV’s<br />Coffee Shop<br />
  10. 10. Marketing Mix (cont.)<br />JV’s<br />Coffee Shop<br />
  11. 11. Marketing Mix (cont.)<br />JV’s<br />Coffee Shop<br />
  12. 12. Marketing Mix (cont.)<br />JV’s<br />Coffee Shop<br />
  13. 13. Marketing Mix (Price)<br />JV’s<br />Coffee Shop<br />
  14. 14. Marketing Mix (Place)<br />JV’s<br />Coffee Shop<br />
  15. 15. Marketing Mix (cont.)<br />JV’s<br />Coffee Shop<br />
  16. 16. Marketing Mix (Promotion)<br />JV’s<br />Coffee Shop<br />
  17. 17. Marketing Mix (cont.)<br />JV’s<br />Coffee Shop<br />
  18. 18. Marketing Mix (cont.)<br />JV’s<br />Coffee Shop<br />
  19. 19. Budget Forecasting<br />JV’s<br />Coffee Shop<br />
  20. 20. Budget Forecasting<br />JV’s<br />Coffee Shop<br />
  21. 21. Budget Forecasting (cont.)<br />May-August Budget<br />JV’s<br />Coffee Shop<br />
  22. 22. Budget Forecasting (cont.)<br />JV’s<br />Coffee Shop<br />
  23. 23. Recommendations<br />JV’s<br />Coffee Shop<br />

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