Masterclass Enterprise Social Media for Internal Communications Haagse Hogeschool January 2011

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A selection of slides used for the Masterclass, without client specific content. NB Most slides need explanation

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  • Key Message If organizations do not try to resolve their information management issues, they must continue to endure: Costly custom development and maintenance Difficulty in finding the right content, data, and people in the organization Presenter Guidance This slide describes the effects of the information management challenge. 01/26/11 15:09 © 2008 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
  • Key Message If organizations do not try to resolve their information management issues, they must continue to endure: Costly custom development and maintenance Difficulty in finding the right content, data, and people in the organization Presenter Guidance This slide describes the effects of the information management challenge. 01/26/11 15:09 © 2008 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
  • Masterclass Enterprise Social Media for Internal Communications Haagse Hogeschool January 2011

    1. 1. Social Media and Internal Communications Haagse Hogeschool January 2011
    2. 2. Is this relevant for colleagues in case I’m employee of a large company?
    3. 3. And this? (btw, it’s not me)
    4. 4. And this?
    5. 5. And this?
    6. 6. And this?
    7. 7. Not this right?
    8. 8. Sharing both business as personal stuff?
    9. 12. A reality?
    10. 13. How do people update each other these days?
    11. 14. How do people update each other these days?
    12. 15. How do people update each other these days?
    13. 16. How do people update each other these days?
    14. 17. Disadvantages of current ways of communication <ul><li>One to one communication </li></ul><ul><li>No storage of knowledge </li></ul><ul><li>Spam </li></ul><ul><li>Inefficient </li></ul><ul><li>Ideas can be stolen </li></ul><ul><li>No need to share </li></ul><ul><li>No need to be open and honest </li></ul><ul><li>Slow </li></ul><ul><li>Irrelevant content </li></ul><ul><li>Not up to date </li></ul>
    15. 18. Would you like to work at this company? <ul><li>Need to be in at 8:30 and need to stay untill 17:00 </li></ul><ul><li>You have 2 colleagues and one boss </li></ul><ul><li>You will be judged on being on time, instead of on performance </li></ul><ul><li>Your boss is affraid of sharing. Knowledge is power </li></ul><ul><li>You are not allowed to use social media </li></ul><ul><li>You will be using a PC of 5 years old </li></ul><ul><li>You get a Nokia </li></ul><ul><li>You get a lease car </li></ul>
    16. 19. Raise your hand in case you think this is the most important argument for choosing where you are going to work <ul><li>An open and transparent organisation </li></ul><ul><li>You get a bit higher salary </li></ul><ul><li>You get a lease car </li></ul><ul><li>There are dynamic people from whom you can learn a lot </li></ul><ul><li>You will be judged on your performance a lot </li></ul><ul><li>You may use social media and the apps internally are very social media-like </li></ul><ul><li>There is a culture of sharing and helping </li></ul><ul><li>You may explore your own ideas on Fridays </li></ul>
    17. 20. How would you guess Social Media can be used inside the organisation?
    18. 21. Some things you want to share internally are not eligable for publication externally
    19. 22. If people are interested, they follow, otherwise they unfollow. No spam
    20. 23. But don’t share irrelevant stuff
    21. 24. Functionality not available on most internal company platforms
    22. 25. Functionality not available on most internal company platforms
    23. 26. Functionality not available on most internal company platforms
    24. 27. Functionality not available on most internal company platforms
    25. 28. Functionality not available on most internal company platforms
    26. 29. Functionality not available on most internal company platforms
    27. 30. Functionality not available on most internal company platforms
    28. 31. Functionality not available on most internal company platforms
    29. 32. Functionality not available on most internal company platforms
    30. 33. Open conversations help knowledge sharing
    31. 34. Retweets can reach a lot of colleagues, without spamming them
    32. 35. Looking outside: the power of influencers Old: Message 5,000,000 to possibly reach 500 New: Personally reach 500 who influence 5,000 who influence 50,000 who influence 5,000,000
    33. 36. How would you guess Social Media can be used inside the organisation? <ul><li>Sharing experiences, knowledge and just things that happen </li></ul><ul><li>Get a quick insight on what’s new, what’s hot and what others have learned and read </li></ul><ul><li>Brand yourself, show what you have done </li></ul><ul><li>Get help from others </li></ul><ul><li>Find content and specialists quickly </li></ul><ul><li>Get acknowledged of your contributions </li></ul><ul><li>Get promoted </li></ul>
    34. 37. And how would the organisation benefit? <ul><li>Knowledge is shared and stored and is more relevant </li></ul><ul><li>People find each other and connect </li></ul><ul><li>Breaking down walls </li></ul><ul><li>Attract and keep young talent </li></ul><ul><li>Prepare and train employees for social media participation </li></ul><ul><li>More efficient learning </li></ul><ul><li>People become more productive </li></ul>
    35. 38. Prepare employees for external social media participation
    36. 40. “ The 8 Pillars of Social Computing”
    37. 44. Internship or graduation thesis? <ul><li>@wturnhout </li></ul><ul><li>[email_address] </li></ul><ul><li>06 15229076 </li></ul><ul><li>www.rapidcircle.com </li></ul>

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